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Starbucks Corporation

senior social media manager, Reserve & Roastery - Seattle, WA

Starbucks Corporation - Seattle, WA

Primary Location: US-WA-Seattle-Starbucks Support CenterStarbucks - Brand and Category Management Summary and Mission Starbucks is looking for a Sr. Social Media Manager to join the Starbucks Reserve team, helping to define and build social and digital activations for one of the most dynamic, entrepreneurial and visible teams in the organization. The candidate has strong digital / social agency or brand-side experience working in the account planning, digital strategy or social media. You have extensive knowledge of social platforms and strong opinions on how channels can work together to create best-in-class experiences that drive greater customer engagement. Your success and experience helping creative teams take a consumer-minded approach to social engagement programs will set you apart from the field. Summary of Key Responsibilities Responsibilities and essential job functions include but are not limited to the following: Develop social media plans, including content strategies and campaign blueprints, with an emphasis on setting strategic goals, developing metrics, defining audiences and identifying key tactical frameworks. Deliver clear direction and inspiration to internal clients and creative & technical teams in developing novel, sustainable and engaging concepts and implementation plans Lead community management for Starbucks Reserve channels Analyze current-state social media channels and determine areas of improvement, expansion and refinement. Provide reporting and analysis of results, including strategic recommendations and tactical tips that are directly related to insights. Contribute to expanding the Brand's overall approach to social media. Stay current on social media and interactive marketing trends and provide guidance to clients and agency staffers on how to incorporate them. Prepare detailed documents, including comprehensive strategic plans, audits, promotional plans and well-researched POVs (e.g. strategic recommendations and opinions). Qualifications Required Knowledge, Skills and Abilities Hands-on experience developing insights from social listening. Detailed understanding of social analytics across channels. Ability to synthesize data from many sources into actionable insights. Highly informed and thoughtful perspectives on social platforms. Ability to adapt brand expression and campaign strategy to relevant social channel experiences and strategy. Able to rapidly produce top-quality communications in all media. Develops compelling presentation materials. Writes email worth reading. Communicates clearly and concisely. Consistent and strong collaborator who elevates the work of cross-functional teams. Provides clear briefings with compelling thought-starters. Able to quickly assess whether creative is on strategy. Provides clear feedback. Helps shape creative expression in social channels. Strong awareness of emerging trends and behaviors in social channels. Able to link behaviors to root causes and interpret digital culture to find relevance for the business. Summary of Experience 4-7 years' experience as an account planner or digital strategist in a digital Agency or Brand Strong knowledge of platform capabilities Passion for digital marketing, including cross channel experience connecting beyond social in channels such as owned web, mobile and digital / physical intersectionStrategic and deeply consumer-minded approach to social media and community managementStarbucks and its brands are an equal opportunity employer of all qualified individuals, including minorities, women, veterans & individuals with disabilities. Starbucks will consider for employment qualified applicants with criminal histories in a manner consistent with all federal, state, and local ordinances.,

25 days 4 hours ago

Starbucks Corporation


senior social media manager, Reserve & Roastery - Seattle, WA Starbucks Corporation - Seattle, WA, United States


Location: Seattle, WA

Company Profile:
It happens millions of times each week – a customer receives a drink from a Starbucks barista – but each interaction is unique. It’s just a moment in time – just one hand reaching over the counter to present a cup to another outstretched hand. But it’s a connection. We make sure everything we do honors that connection – from our commitment to the highest quality coffee in the world, to the way we engage with our customers and communities to do business responsibly. From our beginnings as a single store over forty years ago, in every place that we’ve been, and every place that we touch, we've tried to make it a little better than we found it.