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CIT Group Inc.

VP of Marketing

CIT Group Inc. - Portsmouth, NH

Founded in 1908, CIT (NYSE: CIT) is a financial holding company with more than $65 billion in assets. Its principal bank subsidiary, CIT Bank, N.A., (Member FDIC, Equal Housing Lender) has more than $30 billion of deposits and more than $40 billion of assets. It provides financing, leasing and advisory services principally to middle market companies across a wide variety of industries primarily in North America, and equipment financing and leasing solutions to the transportation sector. It also offers products and services to consumers through its Internet bank franchise and a network of retail branches in Southern California, operating as OneWest Bank, a division of CIT Bank, N.A. Strategy* Remain strategical, tactical and program oriented, in that order.* Work with Directors, VPs, and Managers to development strategic partners for referencing, credibility and alliances.* Help facilitate and manage third-party relationships.* Ensure the product is competitive, complete, clean and timely.* Responsible for creating annual or biannual strategic and tactical marketing plan.* Ensure ongoing research & information sharing are conducted.* Conduct and analyze market research to determine risk and marketability of potential products and product features. Supply information to appropriate personnel.* Responsible for competitive analysis, strategies and tactics.* Measure effectiveness of the marketing department and implement improvements.* Determine market needs and generate product requirements and definition for development.* Responsible for the product(s) pricing, name, positioning, packaging, and definition.* Work to ensure production of appropriate box, collateral, sales, educational and merchandising materials.Management & Training* Manage and train existing and new marketing staff.* Ensure timely and effective execution of the marketing tactics and programs.* Create and maintain annual marketing budget.* Lead and manage the following responsibilities and/or departments: 1) Direct Marketing 2) PR 3) Advertising 4) Online Marketing (web site) 5) Product Management 6) Channel Marketing 7) Event Marketing (trade shows) 8) Creative Services* Ensure a consistent, fair and situational management style exists throughout the department.* Generate a monthly summary report and comprehensive quarterly and annual marketing report.PR & Image* Work with PR/External Communications team to ensure the proper amount and type of coverage to raise awareness, win reviews and ensure consistent corporate and product branding and image.* Help manage investor relations when applicable.Advertising* Work with Ad Manager, Digital team, and/or agency to create the media schedule, negotiate the rates, prepare the deliverables and execute. Follow-up and measure the advertising campaign using print and online methods.Strategic Partnering & Alliances* Participate in creating strategic partnerships, alliances and bundles that ensures Acme Software is highly visible and properly positioned and referenced.Direct Marketing* Maintain complete direct sales support.* Ensure we have substantial qualified leads for direct sales. These can be gathered through direct mail campaigns, trade shows, the Web site, and qualified list acquisition.Channel Marketing* Maintain complete sales material support for Indirect Channel Sales-both retail and VAR accounts.* Develop direct marketing programs to resellers to ensure appropriate stocking levels.* Work with Trade Show and Event Management to ensure proper representation at industry events.* Help initiate a customer service and online lead generation program to support the resellers.* Develop effective channel marketing & merchandising program including: training & education, promotions, pop, distributor and reseller relations.Online Marketing* Ensure a professional, inviting Web site employing the latest technology to encourage initial and repeat visits. Develop an online store to take orders for new products, upgrades and add-ons directly.* Help initiate and execute an entire online strategical marketing plan to make the most of this important new medium.Creative Services* Work with the Brand and Creative Services team to ensure a consistent look and feel among all collateral materials. Aid in the design of the box, sell sheets, product slicks, POP, folders, trade show graphics, and all other corporate imaging.The Vice President of Marketing is responsible for the strategy, tactics and programs to create interest, demand and recognition for Direct Capital and its products through the use of PR, Product Marketing, Creative Services, Advertising, Strategic Relationships, Direct, Event, Channel and Online Marketing.In addition, to ensure the product is demand driven, the Vice President of Marketing works with Direct Capital Product Marketing, Management, and cross functional CIT Marketing teams to ensure the right mix of awareness, positioning and marketing.This position is also responsible for planning, organizing, staffing, training, and managing all marketing functions to achieve the division objective of sales, growth, profits, and visibility while ensuring a consistent marketing message and positioning on a worldwide basis consistent with the corporate direction

6 days 22 hours ago

CIT Group Inc.


VP of Marketing CIT Group Inc. - Portsmouth, NH, United States


Location: Portsmouth, NH

Company Profile:
CIT Group Inc. operates as the holding company for CIT bank that provides commercial financing and leasing products; and a suite of savings options in the United States. The company operates in five segments: Corporate Finance, Transportation Finance, Trade Finance, Vendor Finance, and Consumer. The Corporate Finance segment offers lending, leasing, and other financial and advisory services to small and middle-market companies in various industries, such as commercial and industrial, communications, media and entertainment, healthcare, and energy. The Transportation Finance segment provides aircraft and railcar, leasing and financing solutions to operators and suppliers in the aviation and railcar industries. This segment also offers lending and other financial products and services to companies in the transportation sector, such as business aircraft, maritime, and aerospace and defense industries. The Trade Finance segment provides a range of domestic and international customized credit protection, lending, and outsourcing services that include working capital and term loans, factoring, receivables management products, bulk purchases of accounts receivable, import and export financing, and letter of credit programs to retail supply chain companies. The Vendor Finance segment partners with manufacturers, distributors, dealers, and product resellers to deliver financing and leasing solutions to end-user customers for the acquisition of equipment. The Consumer segment offers government-guaranteed student loan portfolios, which are in run-off. The company also provides account receivables collection, acquisition and expansion financing, asset management and servicing, credit protection, financial risk management, import and export financing, insurance, letters of credit, and mergers and acquisition advisory services, as well as debt restructuring, underwriting, and syndication services. CIT Group Inc. was founded in 1908 and is headquartered in Livingston, New Jersey.