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Disney.

VP, Marketing & Operations (M/F)

Disney. - Burbank, CA

For a leading media company. Oversee the development of strategies that generate incremental spend, drive customer loyalty, and increase sales across the company Movie Club Manage the P&L of the company Movie Club, monitoring the net income after expenses and influencing how resources are allocated Evaluate and make recommendations on opportunities to expand the program to new DMC customers while re-engaging existing inactive customers Drive a holistic customer approach that leverages multiple company direct-to-consumer organizations Collaborate closely with cross-functional teams, including Insights and Analytics, Digital Marketing, Product Management, Catalog and Retail Strategy, and Sales to maximize customer acquisition, awareness and engagement Oversee the educational methodologies for new members value proposition and benefits at sign-up and throughout the member life-cycle Drive existing partnership strategy to maintain a high level of engagement Partner closely with Insights and Analytics to forecast and analyze key customer statistics and trends Develop new program ideas and member enhancements as well as ensure business requirements and use cases are documented 10 years of direct-to-consumer engagement experience, including strategy, marketing, operations and P&L responsibilities Exceptional planning, communication, and reporting skills Collaboration across multiple business functions including Marketing, Insights and Analytics, Product Strategy, Business Development, and Finance Ability to remain flexible to changing business needs and react to those needs in a professional positive manner Proven leader of e-commerce business Understanding of new technologies, platforms, and services Ability to apply analytical thinking and create strategic plans Preferred Qualifications Bachelor's degree in business or related field required Required Education MBA preferred


18 days 16 hours ago

Disney.

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VP, Marketing & Operations (M/F) Disney. - Burbank, CA, United States

   

Location: Burbank, CA

Company Profile:
The Walt Disney Company, together with its subsidiaries and affiliates, is a leading diversified international family entertainment and media enterprise with five business segments: media networks, parks and resorts, studio entertainment, consumer products and interactive media.