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Mead Johnson & Company, LLC

U.S. Website Product Manager

Mead Johnson & Company, LLC - Evansville, IN

U.S. Website Product Manager','04542','!*!The US Website Product Manager is responsible for overseeing the strategy, user experience, development and maintenance of Enfamil’s main consumer brand website, Enfamil.com, and Mead Johnson’s Healthcare Professional (HCP) website. As a data-driven product leader, you will drive product strategy with a mobile-first mentality to drive transformative digital growth online for the Enfamil family of brands. You will develop, launch and optimize the user experience to drive engagement, CRM enrollment, direct to consumer store traffic, and create seamless tie-ins with brand marketing campaigns. Your work will support our mission to nourish the world’s children for the best start in life by providing a personalized, relevant and meaningful online experience for moms and expecting moms.Responsibilities:• Develop the consumer product strategy for Enfamil.com and HCP websites.• Establish editorial content strategy to compliment CRM program to build brand equity related to mom wellness, pregnancy, infant nutrition and development.• Manage the website product development budget and prioritize resources against the highest impact initiatives.• Establish and monitor website KPI’s to ensure business goals are met.• Create an A/B testing strategy to drive CRM enrollments and site engagement.• Manage agency partners to initiate and deliver enhancements, content and experiences to meet business goals.• Ensure prioritization of technical development is aligned with strategy and delivered against requirements.• Act as a thought leader with Brand Managers to translate business objectives into best-in-class digital customer experiences.• Socialize the product roadmap with key stakeholders across the organization.• Act as the key liaison between US and Global Digital teams to determine CMS requirements and enhancements.• Create functional specifications and manage the build of the product.• Supervise and mentor an Associate Product Manager.• Safeguard and enhance the customer experience.• Triage and fix bugs in a timely manner.','!*!Qualifications:• Bachelor degree required in Marketing, Computer Science, or related field of study.• 5 years of relevant experience with a proven track record of delivering results.• Deep analytical skills and a history of applying insights to make effective and successful business decisions against a customer-centered product strategy.• A track record of leveraging SEO strategies to optimize content, drive traffic and conversion.• Ability to think quickly and creatively about problems and develop efficient solutions.• Demonstrated understanding of meeting the needs of the customer.• Highly organized, detail-oriented, and able to balance multiple, rapidly-moving projects.• Familiarity with Drupal, HTML, and CSS.• Experience leveraging analytics (i.e. Google and others) to drive reporting and insights.','Marketing','United States-Indiana-Evansville','','Evansville, IN','Full-time','06-Nov-2017','','false','Yes','Yes','','','North America','North America','U.S. Website Product Manager

10 days 19 hours ago

Mead Johnson & Company, LLC

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U.S. Website Product Manager Mead Johnson & Company, LLC - Evansville, IN, United States

   

Location: Evansville, IN

Company Profile:
Mead Johnson Nutrition Company manufactures, distributes, and sells infant formulas, children’s nutrition, and other nutritional products. Its infant formula products include formulas for routine feeding; solutions formulas for addressing mild feeding problems, such as gas/fussiness, soy formula, lactose intolerance, anti-regurgitation, and cow’s milk protein allergy risk; and specialty formula products, including formulas for addressing severe intolerance, formulas for premature and low birth weight infants, and medical nutrition products. Its children’s nutrition products comprise products for meeting children’s nutritional needs at one to three years of age, three to five years of age, and beyond five years of age. It sells its products to mothers, health care professionals, and retailers in approximately 50 countries in North America, Europe, Asia, and Latin America. The company was founded in 1905 and is headquartered in Glenview, Illinois.