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VF Corporation

The North Face: Account Marketing Manager

VF Corporation - Alameda, CA

The North Face: Account Marketing Manager




Job Description


The Account Marketing Manager is responsible for developing and executing specific wholesale account marketing plans based on corporate and seasonal initiatives. The Account Marketing Manager reports into the Director, Wholesale Marketing and will work closely with Sales and Merchandise teams.


Oversee key account relationships for top customers within the assigned channel. Partner with Sales, Merchandising and Visual to bring holistic approach to account growth and success.

Develop, present and execute integrated marketing programs for Key Accounts by assigned channel. Understanding the seasonal and long-term opportunities by account and develop multi -year marketing strategy to help foster growth. Establish and report on ROI metrics by campaign.

As part of the Go-to-Market process, work with Sales and Cross Functional marketing teams to help create consumer promotional concepts that build brand equity and drive seasonal initiative stories at all consumer touch points. This includes, but not limited to advertising, sports marketing, in-store, PR and events.

Partners with Visual Marketing to ensure that all Key Account Brand Experience needs are met by developing cohesive, complementary and comprehensive Marketing and Brand Experience programs.

Work with Sales and Agency Marketing Reps to promote Account Marketing programs and to ensure that accounts execute programs appropriately and effectively.

Oversee all creative materials and programs from key accounts to ensure all are within brand guidelines and standards.

Manage Co-op and Marketing Development funds. Work closely with Co-op Agency to ensure that funds are properly allocated and used by accounts. Establish and regulate appropriate guidelines and standards to streamline Co-op process and ensure that funds are maximized.

Create, manage, and track all applicable budgets to ensure on or under budget performance and all applicable project timelines to ensure on time, high quality deliverables.

Maintain current knowledge of outdoor industry marketing activities to create closer relationships with key wholesale and establish successful Account Marketing programs.

Attend Sales Meetings, Trade Shows, Account meetings and other events as necessary.


Years of 5 years of related profession experience including visual merchandising experience, preferably wholesale.

Computer/Software Applications: Experience with Word, Excel, PowerPoint, Illustrator or InDesign, and Photoshop necessary; experience with AutoCAD a plus.

Ability to work in fast-paced, deadline oriented environments.

Proven track record of driving sales through the execution of successful marketing plans.

Effective communication and teamwork skills, excellent organizational skills, and an outstanding attention to detail.

Strong writing and editing skills are necessary

Some travel.

Organized in 1899, VF Corporation is a global leader in branded lifestyle apparel, footwear and accessories, with global iconic brands, 64,000 associates and $12.4 billion in revenue. Our businesses and brands are organized into four categories called coalitions, comprising: Outdoor & Action Sports, Jeanswear, Imagewear, and Sportswear. While VF is highly diversified across brands, products, distribution channels and geographies, our One VF culture and approach to doing business provide a unique and powerful competitive advantage.

VF Diversity Vision Statement

VF is committed to creating an inclusive environment that welcomes and values the differences among all of our associates, customers, suppliers and the communities in which we live and conduct business. The continued success and growth of VF is enhanced through initiatives that promote diversity throughout VF around the world.VF is an equal employment opportunity/ affirmative action employer of minorities, females, protected veterans and the disabled. VF is committed to providing equal opportunities in employment, and treating our VF associates and VF applicants without discrimination on the basis of their race, color, gender, age, national origin, religion, sexual orientation, gender identity or expression, marital status, citizenship, disability, protected veteran status, HIV/AIDS status, or any other legally protected factor.

7 days 19 hours ago

VF Corporation


The North Face: Account Marketing Manager VF Corporation - Alameda, CA, United States


Location: Alameda, CA

Company Profile:
Our strategy begins with a passion for our products and a deep understanding of our consumers. We call it the Art and Science of apparel. Our rigorous methodology combines data-driven insights, expert execution and some of the most creative minds in the industry. The result is new products that strengthen the bond between consumers and our brands.