Temporary Digital Marketing Generalist (IMEA/CCSA)Brown-Forman - Louisville, KY
Temporary Digital Marketing Generalist (IMEA/CCSA)
Title: Temporary Digital Marketing Generalist
Region: CCSA - IMEA
The CCSA/IMEA (Caribbean, Central/South America, India, Middle East, and Africa) region is seeking temporary support for the regional digital marketing team. The temporary position is approved through April 30, 2018.
General duties will include the following:
Media Campaign Setup Support
Assist team with setting up ad units in social media, including Always On and campaign-specific content.
Monitor campaign performance and call out opportunities for optimization to digital marketing managers.
Serve as backup for social media campaign management
Consolidate different topics from the team to be included in regular regional newsletters. Format content and add graphics to ensure clarity of communication and clear information flow.
Social Media Account Auditing
Ensure that community managers are effectively monitoring social channels, including removing any inappropriate content.
Support digital specialist to consolidate and organize regional content
Digital Intelligence Support
Complete Social Listening analyses for competitive comparison as well as campaign reviews for key markets, including Spanish and Portuguese language analyses
Assist with data hygiene, maintenance, and upload of digital data sets for market-level performance and competitive comparison reporting
Generate reports from data sets on an ongoing basis to ensure market-level access to competitive performance data in the social media space
BA degree in Marketing or Business Administration or a related field
Well versed in the digital world
Project management skills
Ability to read, write, and speak both English and Spanish (Portuguese understand a plus)
Expert Excel proficiency
Strong quantitative analytical skills
For more than 145 years, Brown-Forman Corporation has enriched the experience of life by responsibly building fine quality beverage alcohol brands, including Jack Daniel’s Tennessee Whiskey, Jack Daniel’s & Cola, Jack Daniel’s Tennessee Honey, Jack Daniel’s Tennessee Fire, Gentleman Jack, Jack Daniel’s Single Barrel, Finlandia, Korbel, el Jimador, Woodford Reserve, Old Forester, Canadian Mist, Herradura, New Mix, Sonoma-Cutrer, Early Times, Chambord, BenRiach and GlenDronach. Brown-Forman’s brands are supported by nearly 4,600 employees and sold in approximately 160 countries worldwide
For more information about the company, please visit http://www.brown-forman.com.
We're on Twitter: https://twitter.com/BrownFormanJobs
See us on LinkedIn: https://www.linkedin.com/company/brown-forman
Brown-Forman Corporation is committed to equality of opportunity in all aspects of employment. It is the policy of Brown-Forman Corporation to provide full and equal employment opportunities to all employees and potential employees without regard to race, color, religion, national or ethnic origin, veteran status, age, gender, gender identity or expression, sexual orientation, genetic information, physical or mental disability or any other legally protected status.
11 days 19 hours ago
applyTemporary Digital Marketing Generalist (IMEA/CCSA) Brown-Forman - Louisville, KY, United States
Brown-Forman is a diversified producer of fine quality consumer products. It was founded in 1870 by George Garvin Brown in Louisville, KY, U.S. His original brand, Old Forester Kentucky Straight Bourbon Whisky, was America's first bottled bourbon and remains one of Brown-Forman's finest brands today. Geo. Garvin Brown IV, a descendant of the founder, is part of the 5th generation of Brown Family members engaged with the company and serves as the Presiding Chairman of the Board.
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