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Marsh & McLennan Companies

Strategic Marketing Manager

Marsh & McLennan Companies - New York City, NY


Job Summary: We’re looking for a creative self-starter, savvy communicator, engaging storyteller, trusted advisor, and marketing generalist ready to help take our US industry and risk marketing capabilities to the next level. In this position, you will create and deliver strategic, industry-leading marketing/communications frameworks that drive client awareness of and engagement with Marsh’s solutions, enable sales and prospecting, position Marsh as a thought leader, and drive global and local sales objectives for Marsh’s businesses, including retention, expansion and new business. Together, we’ll create dynamic marketing programs that inform and engage our client and industry audiences. Responsibilities: Collaborating with leaders to create a compelling marketing and communications strategy that successfully supports the practice’s growth objectives; Delivering leading insights and perspectives by creating engaging and targeted themes/messages/campaigns, thought leadership, marketing collaterals (internal/external) positioned across multiple channels including digital platforms, media/social media, industry sponsorships/conferences; Developing and maintaining a clear understanding of target audiences, external market dynamics, industry developments, sector M&A activity, insurance trends and the competitive environment; Collaborating with the US marketing team to produce, package and distribute content, industry insights and media thought leadership to drive awareness, new business, expansion and retention attribution within MarshForce (Marsh’s client relationship management platform); Engaging proactively with Marsh’s industry and risk leaders/marketers/sales professionals to proactively position products, solutions, innovations and leadership as industry and market leaders; Ensuring Marsh’s brand best practices, style guidelines and creative ideation are implemented consistently across marketing and communications campaigns; and Managing the practice’s marketing budget and maintaining a central database/calendar of marketing/communications assets and events.
QualificationsEducation: Bachelor’s Degree in marketing, communications, or related fields
Experience: Significant experience in marketing strategy and execution with a thorough knowledge of marketing principles, solutions management, sales and business development. Demonstrated experience in applying best practices to drive industry relationships, differentiated thought leadership, new business acquisition, and client retention/expansion is required.
Knowledge and skills: Ability to navigate and thrive within a heavily matrixed environment Experience creating, developing and executing marketing and communication plans and integrated marketing campaigns in support of business/growth plans Ability to analyze information/data and gain insights to inform marketing and communication plans Willingness to learn industry specific issues to broaden understanding of practices supported Experience developing content in support of key growth and marketing initiatives Strong relationship building/relationship management skills with all levels Strong influencing skills Avid juggler; able to shift gears and manage multiple priorities with enthusiasm and energy; proactive colleague who can fit successfully into a virtual team and has great upward management skills Ability to think strategically and “out-of-the-box” Creative problem-solver; sees the value in active brainstorming and collaborative innovation Strong project management skills
Marsh is a global leader in insurance broking and risk management. In more than 130 countries, our xperts in every facet of risk and across industries help clients to anticipate, quantify, and more fully understand the range of risks they face. We work with clients of all sizes to define, design, and deliver innovative solutions to better quantify and manage risk. We offer risk management, risk consulting, insurance broking, alternative risk financing, and insurance program management services to businesses, government entities, organizations, and individuals around the world. To every client interaction we bring an unmatched combination of deep intellectual capital, industry-specific expertise, global experience, and collaboration. Since 1871, clients have relied on Marsh for trusted advice, to represent their interests in the marketplace, make sense of an increasingly complex world, and help turn risks into new opportunities for growth. Our more than 30,000 colleagues work on behalf of our clients, who are enterprises of all sizes in every industry, and include individuals, multinational organizations, and government entities worldwide. We embrace a culture that celebrates and promotes the many backgrounds, heritages and perspectives of our colleagues and clients. Visit www.marsh.com for more information and follow us on LinkedIn and Twitter @MarshGlobal Marsh and its separately incorporated operating entities around the world are part of Marsh & McLennan Companies, a publicly held company (ticker symbol: MMC). Marsh & McLennan Companies offers competitive salaries and comprehensive benefits and programs including: health and welfare, tuition assistance, 401K, employee assistance program, domestic partnership benefits, career mobility, employee network groups, volunteer opportunities, and other programs. For more information about our company, please visit us at: www.mmc.com/. We embrace a culture that celebrates and promotes the many backgrounds, heritages and perspectives of our colleagues and clients. For more information, please visit us at: www.mmc.com/diversity. Marsh & McLennan Companies and its Affiliates are EOE Minority/Female/Disability/Vet/Sexual Orientation/Gender Identity employers.

13 days 3 hours ago

Marsh & McLennan Companies

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Strategic Marketing Manager Marsh & McLennan Companies - New York City, NY, United States

   

Location: New York City, NY

Company Profile:
Marsh & McLennan Companies is the premier global professional services firm providing advice and solutions in risk, strategy and human capital. Through our market leading brands, colleagues in more than 100 countries help clients identify, plan for and respond to critical business issues and risks. Risk and Insurance Services Marsh is the world leader in delivering risk and insurance services and solutions to clients. It provides global risk management, risk consulting, insurance broking, alternative risk financing, and insurance program management services for businesses, public entities, associations, professional services organizations, and private clients. Marsh is organized by client, industry, and risk categories to facilitate the global delivery of highly specialized products and services covering a wide spectrum of risks.