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Cardinal Health

Sr. Specialist, Onsite Search Marketing

Cardinal Health - Dublin, OH

The Sr. Specialist, Onsite Search Marketing will be on the Ecommerce and Digital Marketing team within the pharmaceutical division, sitting within production and operations group. This role will primarily focus on site merchandising and the onsite search experience. The person in this role must be highly motivated about delivering relevant search results for Cardinal Health’s pharmaceutical B2B ordering platform. The specialist will monitor on-site search activity and develop solutions that make search results more relevant. This person should also be passionate about the user experience and have an understanding of how technical backend tools and product data feed the end-user experience, and be able to strategize and drive improvement projects to completion.The vision for this role is to bring world-class eCommerce expertise and onsite search management skills to the business, to drive increased online conversion/sales, and to improve long term customer retention and LTV. This position is ideal for candidates with a strong online merchandising, search, and technical background. This person should be able to drive business requirements to improve the customer experience by successfully developing requirements and solutions based on customer needs, competitive landscape, analytics, and business goals. Given the highly strategic and cross-functional nature of this role, successful applicants will possess a combination of structured strategic thinking, exceptional collaboration skills, strong analytical ability and a passion for driving improvements.Functions & Responsibilities Search OptimizationWork cross functionally on all aspects of search including research, strategy, implementation, and continued optimization.Drive improvements based on the combination of how product data and the search tool deliver resultsProduct Data responsibilities:Understanding and testing of the search algorithm to continuously improve quality and relevancy of resultsDefine and execute against a product data enhancement strategy, which includes but is not limited to, product descriptions, product attributes, metadata, taxonomy, categories, content, images, etc.Manage and optimize search facets, boosts, buries, redirects, synonyms, spell correction, etc. to give customers relevant search resultsIdentify null searches and use tools and strategies to mitigateMarketing focus will include:Best practices and strategic recommendations for improved onsite search experiencePartner with Client Services and other cross-functional teams to determine personalization and marketing opportunities that assist in conversion pathWork across multiple teams to prioritize based on level of effort vs. level of impact ROIManage type ahead search and ensure top terms, brands, and collections are displayedIT/Product Management partnership will focus on:Enhance type ahead features and functionalityCreate a strategy for null search results, recommending alternative optionsWork with Digital Product Owners to modify search layouts, based on analytics, usability, and researchPartner with Product Owners and IT to work through priority of content, and defect issuesAnalytics focus will include:Partner with Analytics team to define KPIs and monitor, track and report on overall performance and trendsRegularly perform deep dives of top searches and optimize relevancy of results from a product and content levelQualificationsMinimum of 3 years in Online Merchandising, Onsite Search, or Product ManagementExposure to agile project methodologyExperience in Solr, Adobe Cloud tool set and Workfront is a plus Complete understanding of search concepts: type ahead, facets, stop words, sorting, relevance score, similar search, no results prevention, etc.Experience managing large amounts of product-related data (content, image assets, etc.)Strong understanding of web analytics, including Adobe Analytics/OmnitureExcellent oral, written and visual communication abilitiesDetail-oriented, capable of handling multiple projects at once, adept in navigating ambiguity and rapidly changing or competing priorities (experience with project management/collaboration tools is a plus)Assertive in nature, able to reach out to cross-functional teams and drive conversations to identify, plan and execute opportunitiesAbility to work under pressure and within a collaborative team environmentDetail oriented and highly analytical; financial acumen a plusStrong reasoning skills and an aptitude for problem solvingWhat is expected of you and others at this levelApplies comprehensive knowledge and a thorough understanding of concepts, principles, and technical capabilities to perform varied tasks and projectsMay contribute to the development of policies and proceduresWorks on complex projects of large scopeDevelops technical solutions to a wide range of difficult problems. Solutions are innovative and consistent with organization objectivesCompletes work independently receives general guidance on new projectsWork reviewed for purpose of meeting objectivesMay act as a mentor to less experienced colleaguesPosted 30 Days AgoFull time20030279

15 days 5 hours ago

Cardinal Health

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Sr. Specialist, Onsite Search Marketing Cardinal Health - Dublin, OH, United States

   

Location: Dublin, OH

Company Profile:
Headquartered in Dublin, Ohio, Cardinal Health, Inc. (NYSE: CAH) is a $103 billion health care services company that improves the cost-effectiveness of health care. As the business behind health care, Cardinal Health helps pharmacies, hospitals, ambulatory surgery centers, clinical laboratories and physician offices focus on patient care while reducing costs, enhancing efficiency and improving quality.