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Sentry Insurance Groups

Sr. Product Marketing Manager

Sentry Insurance Groups - San Francisco, CA

About this role

Sentry is looking for a Sr. Product Marketing Manager to drive feature launch, own competitive intelligence, enable our sales team’s enterprise motion, raise our

assets to the next level, and collaborate with partners on joint go-to-market.

This is an opportunity for the right person to have a major impact in three main areas:

Define and expand Sentry’s product category and customer journey

Build targeted playbooks that improve sales effectiveness and efficiency

Evolve strategy, positioning, messaging, and value prop, especially as part of a coalition of technologies

The best candidate likes to dig into markets and solutions and has a passion for creating content that drives user and field readiness. You know how to speak to a discerning technical audience of customers, analysts, press, partners, and colleagues, as well as stand out in a crowd.

You’ll be the first line of defense for competitive differentiation to keep us a step ahead, working with customers and prospects and feeding the rest of the marketing and sales machine. Youll manage Sentrys product marketing group and work closely with the executive, sales, and product teams, as well as help fuel the rest of the marketing organization.


3 years relevant experience as a product marketer, product manager, or developer evangelist

Interest in modern development practices, the new stack, and the opportunities that lie ahead, including observability, automation, and rapid iteration

Understanding of open source software and developer tools

Serious communication chops: past slide decks and published writing are required

Ability to explain both complex technical concepts in a simple, linear, and holistic way and complex solution and business value concepts in a way developers understand

Equal enthusiasm for and capability in research, strategy, programs, and execution

Bonus/Preferred Skills

Portfolio of long-form technical assets

Passion for telling user and use case stories

Background in blogging, digital marketing, video, or podcasts

Past work at a fast-paced startup and comfort with self-direction


Contribute to an open source product

used by tens of thousands of companies

Be part of an experienced and renowned team

that has worked on some of the worlds most popular software products and open source tools

Competitive salary and meaningful equity

100% medical, dental, and vision coverage

Commuter subsidy


Charitable matching program

Generous parental leave policy and 529 College Savings Plan

Flexible working schedule and vacation policy, and real work/life balance

Company events

Hack Weeks, All Hands, quarterly social events) and friends and family events

Relocation assistance

Sentry values diversity and inclusivity in our company and is an equal opportunity employer. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.

Sentry provides open source error tracking that shows you every crash in your stack as it happens, with the details needed to prioritize, identify, reproduce, and fix each issue. It also gives you information your support team can use to reach out to and help those affected and tools that let users send you feedback for peace of mind.

Each month we process billions of exceptions

from the most popular products on the internet.

9 days 12 hours ago

Sentry Insurance Groups


Sr. Product Marketing Manager Sentry Insurance Groups - San Francisco, CA, United States


Location: San Francisco, CA

Company Profile:
Sentry Insurance was founded in 1904 by members of the Wisconsin Retail Hardware Association to provide quality insurance for its members. Throughout our more than 100-year history, we’ve protected businesses, families and individuals with Strength, Protection and Vigilance. Sentry provides the coverage our policyholders need, and the service they expect. Our experienced teams of professionals are specially trained in the following ares: Auto Dealerships, Automotive Services, Distributors and Retailers, Electronic Component Manufacturing, Equipment Dealerships, Farm Equipment Manufactures Assoc., Food Processing, Metalworking, Motorsports Dealerships, National Accounts, Plastics and Rubber Goods, Printing, RV and Boat Dealerships, Transportation, Truck and Trailer Dealerships, State Workers’ Comp. Programs, Employee Benefits, Business Life Insurance, Life and Annuity and Motorcycle Insurance. More than 1.1 million policyholders put their trust in Sentry.