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Sr Marketing Manager

Shaw Industries, Inc. - Dalton, GA

Add This','Add This','Sr Marketing Manager','75208','!*!Senior Marketing Manager

Position Objective:

Development and execution of marketing initiatives to support market programs within a specific channel and/or brand.

Essential Duties:

● Collaborate with the residential soft surface and hard surface teams to understand competition, target audience, and differentiators to drive business.

● Collaborate with category team, product design, graphic design, copywriters, communications team and digital platforms to lead execution against strategy.

● Develop and oversee marketing materials to support sales team, retailer, retail sales associate and consumer.

● Develop compelling copy and content designed to effectively reach intended audience.

● Understand and align marketing deliverables with message, imagery, and product for in-store and digital platforms.

● Manage project expectation and scope with key stakeholders.

● Effectively communicate marketing initiatives to internal and external audiences.

● Drive brand consistency through all activities and interactions of respective segment.

● Manage multiple projects from concept to completion to ensure timelines and budgets are met.

● Leads a team to execute marketing programs (mid-level manager)

','!*!Core Competencies:

● Execute action plan

● Influence others

● Deliver compelling communications

● Demonstrate good judgement

● Initiate action

● Adapt and change

● Build trusting relationships

Experiences & Background:

Mid-Level Leader:

• 4 year degree

• 5 years of marketing, communications, or relevant experience

• Experience leading a team

 ','Add This','Salary','2','United States-Georgia-Dalton','','','','','30721','Full-Time','8 hour 1st','8 hour 1st','Add This','Add This','Add This','Sr Marketing Manager

20 days 12 hours ago

Shaw Industries, Inc.

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Sr Marketing Manager Shaw Industries, Inc. - Dalton, GA, United States

   

Location: Dalton, GA

Company Profile:
Shaw got its start in 1946 as Star Dye Company, a small business that dyed tufted scatter rugs. The events that transformed the company into the world's largest carpet manufacturer are too numerous to write or even fully know. But the philosophy guiding those events meeting customers, determine their needs, and supplying those needs hasn't changed much through the years.