Sr. Manager, Strategic CommunicationsUnited BioSource Corporation (UBC) - PA, USA
Brief Description:You will develop and refine UBC’s Communications Strategy for both internal and external customers to increase UBC’s market visibility as well as our employee engagement. This will be achieved through the creation and execution of traditional and non-traditional communication vehicles and channels, including online marketing, e-newsletters, conferences and exhibits, collateral, television, videos, advertising and social media. ...
You will develop and refine UBC’s Communications Strategy for both internal and external customers to increase UBC’s market visibility as well as our employee engagement. This will be achieved through the creation and execution of traditional and non-traditional communication vehicles and channels, including online marketing, e-newsletters, conferences and exhibits, collateral, television, videos, advertising and social media. You will also refine and manage key measurement-focused metrics on the productivity and efficiency of our communications programs.
This strategy will also include effective communications to attract employees, industry influencers and partners to support UBC’s mission to improve the quality of life for people. You will also provide essential support to internal customers by acting as a communications consultant on a variety of programs and campaigns.
This is a “roll up your sleeves” type of position where the person in this role must be an excellent marketing communications writer. You will work under minimal supervision under the direction of the Head of Marketing and will require a high degree of creativity as well as a high level of initiative and resourcefulness.
Key Responsibilities for This Position
Develop and refine integrated communications strategy to ensure communications to key constituents are clear, impactful, creative, results oriented and consistent/aligned where appropriate.
Create innovative, targeted communications programs to drive demand for UBC business.
Create innovative, targeted communications programs to drive engagement with policy makers, regulators and relevant organizations within the pharmaceutical, medical device, government and healthcare services industries.
Work collaboratively internally to leverage website and web-based technologies, social media, web analytics and search engine optimization (SEO) to effectively market to customers and other stakeholders and to maximize promotional efforts and brand awareness.
Develop, and keep current, a crisis communication plan that will guide the organization and optimize reaction in the event of a crisis.
Support UBC messaging, design, editorial opportunities, and metrics for UBC trade show strategy and execution plan that addresses UBC goals.
Develop compelling content for internal and external audiences.
Message development and implementation through strategic communication tactics that align with business objectives. Develop talking points for CEO and leadership to use.
Administrative and Metrics
Regularly analyze and report on results of communications and public relations efforts providing reports that track website, social media, news stories and other performance metrics.
Collaborate with outside agencies and vendors (advertising, communications and digital agencies, public relations firms, fulfillment houses, photographers, videographers, exhibit houses) on communication program development and execution.
Excellent verbal communication skills, including the ability to effectively communicate with internal and external contacts
Strong writing and editing skills are essential: to include business communications promotional copy, web and email content, press materials, blogging, strategic targeted messaging, etc.
Demonstrated effectiveness in public relations.
Knows how to get things done, overcomes obstacles, but respects others’ points of view and positions
High level of teamwork and interpersonal skills
Demonstrated effectiveness in delivering communications that engage healthcare industry audiences
Experience utilizing a variety of social media channels and monitoring tools to effectively engage and motivate target audiences
Experience with using project management tools to plan and execute work
Working knowledge of the functionalities of a CRM database
At least five years’ experience in strategic communications to include: Experience in creating and executing effective and engaging multi-faceted communications strategies for multiple audiences
Experience developing and implementing activities to enhance and increase employee engagement
At least five years’ experience in social media marketing or content marketing
At least three years’ experience creating print marketing materials and communications programs
Experience working for a patient advocacy organization preferred
This position may require up to 30% travel.
18 days 22 hours ago
United BioSource Corporation (UBC)
applySr. Manager, Strategic Communications United BioSource Corporation (UBC) - , PA, United States
In 2003, we started United BioSource Corporation because we saw unprecedented changes occurring within the health care market that would fundamentally and permanently affect companies that develop and market drugs and devices. We saw increasing government and payor scrutiny of marketing practices. We saw rising fear around the costs of new medications. We witnessed the passage of the Medicare Modernization Act, which legislated the US government into the role of the largest payor for drugs and devices.
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