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The Home Depot, Inc.

Sr. Manager, Product Innovation Communications

The Home Depot, Inc. - Atlanta, GA

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Location:

Atlanta

GA

Date:

12/06/2017

2017-12-06

2018-01-04

Job Code:

111311

Categories:

Arts / Entertainment / Media

Marketing

Retail / Wholesale

Home Depot

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Job Details

Job Details

Sr. Manager, Product Innovation Communications - Atlanta GA 30308

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Job Details

Sr. Manager, Product Innovation Communications (111311)

GA - Atlanta

Date Posted:

Oct 19, 2017

Company:

The Home Depot

Travel:

0-10%

Functional Area:

Communications/External Affairs

Position Type:

Full-Time

Relocation Provided:

No

The Senior Manager, Product Innovation Communications is a core member of The Home Depot Merchandising Public Relations Team, and plays a key role in the company's messaging strategy by developing, refining and leading a high-impact earned media strategy that supports the company's product innovation and technology objectives. This position leads a team of communication professionals to identify opportunities with key external stakeholders, primarily media and industry influencers, to convey a narrative about the organization concentrated on their product innovation. Working with The Home Depot’s Marketing and Merchandising Teams, the candidate must be able to collaborate and influence key internal stakeholders cross-functionally to manage and enhance consumer and trade communications programs.

Major Tasks, Responsibilities & Key Accountabilities:

25%- Develop and deliver an earned media strategy that supports The Home Depot's product innovation and technology objectives.

20%- Counsel and develop communications campaigns that support business objectives in collaboration with merchandising, e-commerce, marketing and other departments.

20%- Support The Home Dept's owned media team with compelling stories that are delivered through the company's blog and website.

20%- Lead team to create high-impact storytelling and measurable earned media strategy that engages The Home Depot's large customer base

15%- Development of a strong collaborative partnership with The Home Depot's marketing team to support new marketing and sales initiatives in retail stores and online.

Nature and Scope:

This position reports to the Director of Product Innovation.

This position has 4 direct reports.

Environmental Job Requirements:

Environment: Located in a comfortable indoor area. Any unpleasant conditions would be infrequent and not objectionable.

Travel: Typically requires overnight travel 5% to 20% of the time. />

Position Description:

Position Purpose:

The Senior Manager, Product Innovation Communications is a core member of The Home Depot Merchandising Public Relations Team, and plays a key role in the company's messaging strategy by developing, refining and leading a high-impact earned media strategy that supports the company's product innovation and technology objectives. This position leads a team of communication professionals to identify opportunities with key external stakeholders, primarily media and industry influencers, to convey a narrative about the organization concentrated on their product innovation. Working with The Home Depot’s Marketing and Merchandising Teams, the candidate must be able to collaborate and influence key internal stakeholders cross-functionally to manage and enhance consumer and trade communications programs.

Major Tasks, Responsibilities & Key Accountabilities:

25%- Develop and deliver an earned media strategy that supports The Home Depot's product innovation and technology objectives.

20%- Counsel and develop communications campaigns that support business objectives in collaboration with merchandising, e-commerce, marketing and other departments.

20%- Support The Home Dept's owned media team with compelling stories that are delivered through the company's blog and website.

20%- Lead team to create high-impact storytelling and measurable earned media strategy that engages The Home Depot's large customer base

15%- Development of a strong collaborative partnership with The Home Depot's marketing team to support new marketing and sales initiatives in retail stores and online.

Nature and Scope:

This position reports to the Director of Product Innovation.

This position has 4 direct reports.

Environmental Job Requirements:

Environment: Located in a comfortable indoor area. Any unpleasant conditions would be infrequent and not objectionable.

Travel: Typically requires overnight travel 5% to 20% of the time.

ESSENTIAL SKILLS:

Standard Minimum Qualifications:

Must be eighteen years of age or older.

Must pass pre-employment test if applicable.

Education Required:

The knowledge, skills and abilities typically acquired through the completion of a bachelor's degree program or equivalent degree in a field of study related to the job.

Work Experience Required

: 10

Physical Requirements:

Most of the time is spent sitting in a comfortable position and there is frequent opportunity to move about. On rare occasions there may be a need to move or lift light articles.

Preferred Qualifications:

Bachelor’s degree Communications or Public Relations preferred, MBA a plus.

10 years combined corporate and agency experience with a CPG

Retail PR required.

Knowledge, Skills, Abilities and Competencies:

Relationship management with media, external agencies, and business partners

Strong written and verbal presentation skills

Strategic planning, execution and budget management

Promotes a successful attitude, confidence in leadership, and teamwork to achieve business results

Ability to plan and manage schedules for multiple tasks

Ability to lead a team and work independently to meet deadlines in a fast-paced, rapidly-changing environment

We are an Equal Opportunity Employer and do not discriminate against any employee or applicant for employment because of race, color, sex, age, national origin, religion, sexual orientation, gender identity, status as a veteran, and basis of disability or any other federal, state or local protected class.

jobDetails

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8 days 21 hours ago

The Home Depot, Inc.

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Sr. Manager, Product Innovation Communications The Home Depot, Inc. - Atlanta, GA, United States

   

Location: Atlanta, GA

Company Profile:
The Home Depot was founded in 1978 by Bernie Marcus and Arthur Blank. Along with investment banker Ken Langone and merchandising guru Pat Farrah, the founders’ vision of one-stop shopping for the do-it-yourselfer came to fruition when they opened the first two Home Depot stores on June 22, 1979, in Atlanta, Georgia. The first stores, at around 60,000 square feet each, were cavernous warehouses that dwarfed the competition and stocked 25,000 SKUs, much more than the average hardware store at that time. Empty boxes piled high on the shelves gave the illusion of even more product. From the start, associates were able to offer the best customer service in the industry, guiding customers through projects such as laying tile, changing a fill valve or handling a power tool. Not only did store associates undergo rigorous product knowledge training, but they also began offering clinics so customers could learn how to do it themselves. The Home Depot revolutionized the home improvement industry by bringing the know-how and the tools to the consumer and by saving them money.