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Sr. Director Marketing

Visa - Miami, FL

Job Description

Position Summary & Job Description

We are seeking a Senior Director to lead our Digital Mktg, Media and Content team in Latin America and the Caribbean. The role will be responsible for strategy, development and flawless execution in conjunction with the LAC countries of integrated media plans across digital and offline channels with a focus on driving business results and innovation. Core responsibilities will include strategic media planning, optimization (including dynamic content adjustment), performance analysis, CRM and social content. The position reports to LAC SVP of Marketing and will partner with marketing and business leads, driving high visibility campaigns and marketing initiatives. The role offers a strong intersection of strategic media planning, media analytics and omni-channel campaign planning and execution in addition to dynamic content creation and advertising optimization based on performance measures. You will have the opportunity to translate Visa Latin America’s marketing goals and content strategy into integrated media plans that help drive business results. The role also requires passion for creating capabilities and developing the Visa Team on the newest and more effective media strategies, business acumen and strong communication and leadership skills

Specific Requirements:

Lead development and execution of holistic paid media strategies and plans for priority campaigns – Brand, Vertical and Retail Moments

Work with stakeholders, market leads and agencies to produce fully integrated, regional media campaigns across traditional, digital, search and social channels

Act as the day-to-day lead contact for media agency of record and country marketing managers

Partner with cross functional teams, agency and media partners to develop compelling custom content partnerships and drive seamless execution

Strong communication skills to brief agency partners, media publishers and network partners to develop effective media plans and breakthrough programs

Leverage DMP to target customers effectively and deliver seamless experience

Partner with Analytics team to track and analyze key media metrics, evaluate campaign performance and actively optimize to ensure media plan efficiency and integrity

Establish media best practices and stay abreast of key media and digital trends

Manage multiple work streams, drive flawless execution and have a passion for testing

Drive innovation and optimization across media ecosystem in service of helping to evolve Visa’s go-to-market approach

Collaborates with internal Product/IT and external agency functions on the development and implementation of marketing tools

Lead development of best practice training, guidelines and cases for both internal (Visa Marketing) and external (Clients and Marketing Partners) constituents

Lead and develop regional marketing team, counting with 5 direct reports and other dotted line resources in country

Job Requirements:


10 years of media/marketing/advertising agency experience, with planning expertise across the            entire media ecosystem (from digital, social and mobile to TV, OOH and Radio)

Pan Regional media experience in Latin erica

8 years of digital, social and mobile media planning experience

Understand how media impacts a consumer’s circuitous decision journey (from awareness,                   consideration, conversion, advocacy)

In-depth knowledge of programmatic buying is strongly preferred

Experience in business development (e.g. working with Sales to build out and present marketing           portions of RFP proposals)

Strong expertise in digital media in customer centric organization

Proficiency in content and communication development and optimization

Additional Information

Strong collaborative skills who can pivot between strategy, creative and internal marketing teams with ease and speed

Flexible and resilient leader as demonstrated by adaptability, professional maturity and ability to manage by influence

Strong knowledge of media technical fundamentals and optimization tools for maximizing efficiency and efficacy across the media mix

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Sr. Director Marketing Visa - Miami, FL, United States


Location: Miami, FL

Company Profile:
Visa connects consumers, merchants and financial institutions around the world with products and services that make payments more convenient and more secure.