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Scholastic Inc.

Sr. Database Marketing Analyst:Marketing Mailing Management

Scholastic Inc. - New York City, NY

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\u003Cp dir=\ltr\\u003E\u003Cfont\u003ETHE OPPORTUNITY\u003C/font\u003E\u003Cbr\u003E\u003Cbr\u003EMonitor and communicate activities related to catalog mailings with particular emphasis on customer segmentation (and modeling) in an effort to optimize the catalog distribution process in terms of costs and productivity. \u003Cbr\u003E\u003Cbr\u003E\u003Cbr\u003E\u003Cfont\u003EYOUR RESPONSIBILITIES\u003C/font\u003E\u003Cbr\u003E\u003Cbr\u003E\u003Cstrong\u003ECatalog Mailing Management\u003C/strong\u003E\u003Cbr\u003E* Drive and support Catalog Mailing Strategy for Book Clubs\u003Cbr\u003Eo Support and co-ordinate efforts related to customer segmentation, modelingand scoring as it relates to catalog mailing efficiencies and targeting. \u003Cbr\u003Eo Review and partner with internal and external resources on print estimates and mail plans for all Book Club Offer Catalog Mailings, including segmented tests, roll-outs and other target marketing efforts. \u003Cbr\u003E* Monitor, track and sign-off on kit production and distribution budget for mailed kits, toss-ins, back issues as well as inquiry and adjustment kits \u003Cbr\u003E* Evaluate Catalog Mailing selections and performance by generating, monitoring and distributing reports on kit mailing selections, response rates, orders, revenue, RPKM, RPO and other related metrics. \u003Cbr\u003E\u003Cbr\u003E\u003Cstrong\u003EModeling \u0026amp; Segmentation\u003C/strong\u003E\u003Cbr\u003E* Support any and all efforts related to customer segmentation, product analysis, customer profitability analysis, cluster analysis, profile analysis, modeling/scoring and/or lifetime value analysis. \u003Cbr\u003E* Work with Corporate Statistical Modeling Group to develop and improve customer models and scoring processes in support of new product development and new business prospecting. \u003Cbr\u003E* Work to develop, refine and implement appropriate Customer Segmentation Models to support Book Clubs Marketing efforts. \u003Cbr\u003E\u003Cbr\u003E\u003Cstrong\u003ECatalog Mailing Analysis \u0026amp; Support\u003C/strong\u003E\u003Cbr\u003E* Analyze financial implications of proposed changes to mailing plans by developing and interpreting ad-hoc reports and queries \u003Cbr\u003E* Maintain up to date club/offer mail quantities and mail date documentation \u003Cbr\u003E* Provide club/offer mail quantity updates to forecasting model system on an as needed basis \u003Cbr\u003E* Provide marketing database file extracts to support BCOE System Start-up, Toss-in Driver Files and other related needs. \u003Cbr\u003E* Work with internal and external suppliers and provide quality control and sign-off on each aspect of the marketing list generation and tracking process. \u003C/p\u003E
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\u003Cp\u003E\u003Cfont\u003EHOW YOU CAN FIT\u003C/font\u003E\u003C/p\u003E
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\u003Cp\u003EBS in Computer Science or other relevant degree(s) \u003Cbr\u003E4-6 years database and/or direct marketing experience \u003Cbr\u003EExcellent project management skills \u003Cbr\u003EStrong verbal and written communication skills \u003Cbr\u003ESuperior organizational skills \u003Cbr\u003EHigh level of quantitative and analytic skills \u003Cbr\u003EFluency in SQL \u003Cbr\u003EExpert Knowledge of SAS or related software reporting package \u003C/p\u003E
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\u003Cp\u003E\u003Cfont\u003EWHO WE ARE\u003C/font\u003E\u003Cbr\u003E\u003Cbr\u003EScholastic Corporation (NASDAQ: SCHL) is the world's largest publisher and distributor of children's books, a leading provider of core literacy curriculum and professional services, and a producer of educational and entertaining children's media. The Company creates quality books and ebooks, print and technology-based learning programs for pre-K to grade 12, classroom magazines and other products and services that support children's learning both in school and at home. With operations in 14 international offices and exports to 165 countries, Scholastic makes quality, affordable books available to all children around the world through school-based book clubs and book fairs, classroom collections, school and public libraries, retail and online. True to its mission of 97 years to encourage the personal and intellectual growth of all children beginning with literacy, the Company has earned a reputation as a trusted partner to educators and families. Learn more at www.scholastic.com. \u003Cbr\u003E\u003Cbr\u003ESome benefits that we offer: \u003Cbr\u003E\u003Cbr\u003E* 100% vested of 401(k) Retirement Plan after 5 years employment \u003Cbr\u003E* Up to 1M worth of supplemental Life Insurance \u003Cbr\u003E* Tuition Reimbursement \u003Cbr\u003E* Purchase Scholastic stock at a 15% discount \u003Cbr\u003E\u003Cbr\u003EThank you for your consideration in choosing Scholastic. \u003C/p\u003E
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\u003Cstrong\u003EEqual Employment Opportunity\u003C/strong\u003E\u003Cbr\u003E
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\u003Cp\u003E\u003Cstrong\u003EScholastic is an Equal Opportunity Employer\u003C/strong\u003E. Our policy is clear: there shall be no discrimination on the basis of race, religion, color, sex, pregnancy, national origin, marital status, sexual orientation, gender identity or expression, age, non-disqualifying physical or mental disability, or status as a disabled veteran or Vietnam veteran.\u003C/p\u003E
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\u003Cp\u003EThose factors shall not influence the determination of qualifications for a job or other opportunity within the company. Further, all personnel actions (such as compensation, tuition aid, benefits, transfers, promotions, and dismissals, company-sponsored training, social and recreational programs) shall be administered without discrimination. To view the full EOE policy, click \u003Ca data-cke-saved-href=\http://www.scholastic.com/aboutscholastic/files/EEO-is-the-Law-Poster-English.pdf\ href=\http://www.scholastic.com/aboutscholastic/files/EEO-is-the-Law-Poster-English.pdf\\u003Ehere\u003C/a\u003E.\u003Cbr\u003E\u003C/p\u003E
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\u003C/div\u003E\u003C/div\u003E\u003C/div\u003E\u003C/div\u003E,datePosted:2018-05-25,employmentType:FULL_TIME,industry:Marketing/Advertising/PR,hiringOrganization:{@type:Organization,name:Scholastic},identifier:{@type:PropertyValue,name:Scholastic,value:G0500250},jobLocation:{@type:Place,address:{@type:PostalAddress,addressCountry:US,streetAddress:,addressLocality:New York,addressRegion:NY,postalCode:10001}}}

19 days 22 hours ago

Scholastic Inc.

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Sr. Database Marketing Analyst:Marketing Mailing Management Scholastic Inc. - New York City, NY, United States

   

Location: New York City, NY

Company Profile:
Scholastic India’s mission is to provide children in India with reading and learning opportunities that will cultivate their minds to the utmost capacity and enrich their lives. We aim to offer the best from the world of books and other reading and learning materials produced not only by Scholastic but also by select local and international publishers at prices Indian families can afford.