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American Express Company

Sr. Analyst, Customer Acquisition

American Express Company - New York City, NY

Sr. Analyst, Customer Acquisition

in

New York

New York

The Consumer Marketing organization is responsible for marketing all US Consumer Charge and Credit products including acquisition of new members, building early tenure relationships with new customers, loyalty marketing for existing members, and retention efforts spanning all channels. The Senior Analyst, Customer Acquisition Direct Marketing, will be part of the Card Member Marketing and Engagement team and responsible for deepening the relationship with existing Card Members through value-added treatments that drive spend and lend.

The Senior Analyst will play an integral part in driving acquisition through email and direct mail marketing. As targeted channels, marketers can leverage data and customer segmentation to make informed decisions and design robust test and learn plans. This is an exciting opportunity for a high performing candidate who wants to innovate, gain channel ownership, and build core acquisition marketing skills. Working with a Senior Manager on the team, the Senior Analyst will work on the strategy, execution, and analysis of campaigns. This individual will also play a substantial role in transforming the channel to maximize efficiency, enhance targeting, and drive bottom line business results.

Key Responsibilities * Collaborate with key partners to ensure flawless campaign execution. * The ability to influence and work well with external and cross-functional partners is vital to the role. * This person must demonstrate high strengths in organization, attention to detail, and be able to manage multiple projects simultaneously. * Analyze campaign results to refine marketing plan; Review overall campaign performance and explain any variances to the forecast. * Drive profitable acquisition strategy through robust test and learn of creative, offers and segmentation. * Brainstorm and develop new creative strategies and work with external agencies to bring marketing concepts to life in order to influence CM response.

Required Qualifications * Bachelor’s degree * Proven analytical and problem solving skills * Excellent verbal and written communication skills * Adeptness for building and leveraging relationships * Strong organizational skills with relentless attention to detail * Ability to multitask, stay organized, and operate effectively under changing or stressful conditions * Positive attitude and commitment to success * Creative thinker with a strong customer focus and a solutions-oriented approach * Proficient in Excel, PowerPoint and other Microsoft office software * At least 1-2 years Marketing or Finance experience

Employment eligibility to work with American Express in the U.S. is required as the company will not pursue visa sponsorship for these positions.

Job

Marketing

Title:

Sr. Analyst, Customer Acquisition

Location:

New York-New York

Requisition ID:

17011983

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6 days 8 hours ago

American Express Company

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Sr. Analyst, Customer Acquisition American Express Company - New York City, NY, United States

   

Location: New York City, NY

Company Profile:
Each day, American Express makes it easier, safer and more rewarding for consumers and businesses to purchase the things they need and for merchants to sell their goods and services. An engine of commerce, American Express provides innovative payment, travel and expense management solutions for individuals and businesses of all sizes. Most of all, we help our customers realize their dreams and aspirations through industry-leading benefits, access to unique experiences, business-building insights, and global customer care. We enable our customers to do more and achieve more.