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HSN Inc.

Specialist- Digital Marketing

HSN Inc. - Saint Petersburg, FL

Specialist- Digital Marketing','0818308','!*!The Specialist - Digital Marketing will be responsible for building email and mobile messages that

utilize best practices to drive continuous improvement of the email and mobile

marketing programs. This specialist will translate the email and mobile

marketing plans into workflow production steps that traffic the production of

email and mobile campaigns via a cross-functional team of HSN and vendor

stakeholders. Reporting to the Cross Channel Promotional Planning Manager, the

Email & Mobile Marketing Specialist will manage through challenging

business needs and requirements while keeping email and mobile production

schedules on target.

 

This role requires the ability to

identify opportunities and solutions that continually optimize the email &

mobile marketing programs with a high level of attention to detail and QA.  A Day in the Life:·      

Manage the process to request,

validate and submit assigned campaign requests/briefs for emails and mobile

messaging using Unica-based tools (Unica Marketing Operations), Salesforce

Marketing Cloud and Localytics.

·      

Monitor, respond and react to

internal communications from other departments about changes in events,

promotions & programming

·      

Collaborate with the email &

mobile team and Salesforce Marketing Cloud team and Localytics (as needed) to

make adjustments to email briefs and campaigns and update the email/mobile

calendar accordingly Cloud

and Localytics

·      

Conduct QA for all emails and mobile

marketing (as needed) to ensure all deadlines and process steps are executed

on-time and without error

·      

Assist in reporting data from

Salesforce Marketing Cloud, Google Analytics and Localytics into HSN business

tools for analysis as needed

·      

Develop summaries that include key

performance indicators (open rate, click rate, order rate, revenue) and

email/mobile marketing recommendations for specific email campaigns under the

guidance of the Cross Channel Promotional Planning Manager

·      

Provide support and input to

Email/Mobile Marketing Leaders with special projects as needed

·      

Establish and communicate HSN and

industry email/mobile best practices to the email marketing team in order to

improve email planning','!*!Keys to Success:Must Have:

·       Bachelor's degree

preferably in Business, Business Management, Marketing, Advertising,

Communications or PR

·       1 year of

marketing experience, preferably focusing on email and combined with Internet

or Retail ecommerce experience

·       Strong

interpersonal, communication, self-management and organizational skills

·       Proficient in

Word, Excel, Outlook and PowerPoint

·       Ability to problem solve, providing

alternate solutions to issues and working collaboratively with cross-functional

teams

·       Aptitude to recommended solutions

that improve processes and ability toNice to Have: ·       Experience in

email marketing process/trafficking and an understanding of email analysis·       Experience

working with Salesforce Marketing Cloud (or other best-in-class email vendor)·       Experience with

digital analytics, preferably Google Analytics ·       Basic experience

using Photoshop ·       Knowledge of technical aspect of

email, push and SMS marketing and ability to communicate with internal and

external technical partners (IT team, Salesforce Marketing Cloud).Why HSN

 

HSN’s unique blend of

Retail, Television and eCommerce create a one-of-a-kind working

environment.  Our employees enjoy a competitive benefit program including

health and retirement plans, merchandise discounts, volunteer days, and

more.  We encourage growth and development across the company.  Most

importantly, we have fun.  Follow HSN Careers on Facebook, Twitter and

LinkedIn.

 

To learn more,

visit https://jobs.hsn.com.

 

 

About HSN, Inc.

 

HSN,

Inc., is a leading interactive entertainment and lifestyle retailer, offering a

curated assortment of exclusive products and top brand names to its customers.

HSN incorporates entertainment, inspiration, personalities and industry experts

to provide an entirely unique shopping experience. At HSN, customers find

exceptional selections in Health & Beauty, Jewelry, Home/Lifestyle,

Fashion/Accessories, and Electronics. HSN broadcasts reach approximately 90

million households (with live programming 364 days per year) and its website —

HSN.com features more than 50,000 product videos. Mobile applications include

HSN apps for iPad, iPhone and Android. Visit corporate.hsn.com to learn more.

 

HSN,

Inc., founded 40 years ago as the first shopping network, is a wholly owned

subsidiary of Qurate Retail, Inc. (NASDAQ: QRTEA, QRTEB), which includes QVC, HSN, zulily and the Cornerstone brands

(collectively, “Qurate Retail Group”), as well as other minority investments.

Qurate Retail Group believes in a third way to shop -- beyond transactional

ecommerce or traditional brick-and-mortar stores -- and is #1 in video

commerce, #3 in ecommerce in North America and #3 in mobile commerce in the

U.S. (according to Internet Retailer). For more information, visit

www.qurateretailgroup.com. For more information, please visit

corporate.hsn.com, or follow @HSN on Facebook, Twitter and Instagram.

 

About Qurate Retail, Inc.

Qurate Retail, Inc. (NASDAQ: QRTEA, QRTEB) is comprised of eight leading retail brands –

QVC, HSN, zulily, Ballard Designs, Frontgate, Garnet Hill, Grandin Road and

Improvements (collectively, “Qurate Retail Group”) – all dedicated to providing

a ‘third way to shop,’ beyond transactional ecommerce or traditional

brick-and-mortar stores. Globally, Qurate Retail Group is #1 in video commerce,

reaching approximately 370 million homes worldwide via 16 television networks

and multiple ecommerce sites, social pages, mobile apps, print catalogs, and

in-store destinations, and is #3 in ecommerce in North America and #3 in mobile

commerce in the US. Qurate Retail, Inc. also holds minority interests in ILG

and FTD as well as various green energy investments.

 ','eCommerce','FL-Saint Petersburg','Full-time','1st Shift','Regular','Specialist- Digital Marketing

24 days 13 hours ago

HSN Inc.

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Specialist- Digital Marketing HSN Inc. - Saint Petersburg, FL, United States

   

Location: Saint Petersburg, FL

Company Profile:
HSN, Inc. (Nasdaq:HSNI) is a $3.3 billion interactive multichannel retailer with strong direct-to-consumer expertise among its two operating segments, HSN and Cornerstone. HSNi offers innovative, differentiated retail experiences on TV, online, via mobile devices, in catalogs, and in brick and mortar stores. HSN, a leading interactive multichannel retailer which offers a curated assortment of exclusive products combined with top brand names, now reaches 95 million homes (24 hours a day, seven days a week, live 364 days a year). HSN.com offers a differentiated digital experience by leveraging content, community and commerce. In addition to its existing media platforms, HSN is the industry leader in transactional innovation, including services such as HSN Shop by Remote. t HSNi, we believe in fostering an authentic, respectful and transparent culture where our 6,000 employees can flourish, be themselves and be respected for their individuality.