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First American Financial Corporation

Social Media Marketing Intern

First American Financial Corporation - Santa Ana, CA

Company Summary

First American Title Insurance Company, the largest subsidiary of

First American Financial Corporation (NYSE: FAF), traces its history

to 1889. One of the largest title insurers in the nation, the company

offers title services through its direct operations and an extensive

network of agents throughout the United States and abroad. First

American Title provides comprehensive title insurance coverage and

professional services for purchases, construction, refinances, or

equity loans. The company s thorough searches, title clearance, and

insurance help to produce clear property titles and enable the

efficient transfer of real estate. First American was named one of

FORTUNEs 100 Best Companies to Work For in 2016 and 2017. For more

information, visit ***************

Job Summary

The intern will work in a program designed to help college students

gain experience and develop the technology, professional and

interpersonal skills to use throughout their career. First American

Interns work in a corporate environment within the Financial/Title

Industry balanced with intern-specific activities, executive level

presentations and networking opportunities while under the close

supervision and guidance of a manager and/or mentor. Undergraduate

students are assigned significant work assignments to support a

specific business function within Marketing.

Essential Functions

* Work with Regional Marketing Managers and/or third party companies

to identify all existing First American social channels,

(websites, Facebook pages, etc).

* Create a list of active social channels for internal usage and

auditing purposes

* Establish administrative ownership and oversight policy

* Evaluate social channels (particularly in 5 strategic markets) for

compliance, quality, redundancy, use case, reputation management,

etc.

* Understand Google My Business and implement a strategy/workflow

that the Regional Marketing Managers can own to update office

moves, contact info changes

* Recommend consolidation and data clean up of existing First

American Title social channels

* Propose a move-forward strategy, either for the entire Direct

Division or for each market to handle the on-going reputation

management and control of First American Title social channels

* Learn, monitor and facilitate Facebook/LinkedIn Ads

* Learn and monitor Hubspot and the relevant reports that are

generated from Hubspot

* Run Facebook/Hubspot reports post-ad campaign for RMM usage

* Assistance with video shoots

Knowledge and Skills/Technology Used

* Proficiency in MS Office Suite applications.

* Knowledge of social media platforms.

* Professional writing skills and communication skills.

* An interest and willingness to learn about the Mortgage, Real

Estate, Financial, Title Insurance or related industries.

* The ability to solve problems, be detailed oriented and be

conscientious about all work completed.

* The potential to excel in the following competencies:

Communication, Customer Focus, Ethics & Integrity, Teamwork &

Adaptability, Productivity & Initiative.

* Outstanding interpersonal skills.

Typical Education

* Must be currently enrolled in an undergraduate program.

* Marketing, Business Administration, or Communications majors

strongly preferred.

First American invests in its employee s development and well-being,

empowers them to provide superior customer service and encourages them

to serve the communities where they live and work. First American is

committed to diversity and inclusion. We are an equal opportunity

employer. For more information about our Company and our dedication to

putting People First, check out ********************

Job Type

Permanent

Job Reference

R004282

Job ID

19868255

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26 days 5 hours ago

First American Financial Corporation

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Social Media Marketing Intern First American Financial Corporation - Santa Ana, CA, United States

   

Location: Santa Ana, CA

Company Profile:
First American provides financial services through its Title Insurance and Services segment and its Specialty Insurance segment. The First American Family of Companies’ core business lines include title insurance and closing/settlement services; title plant management services; title and other real property records and images; valuation products and services; home warranty products; property and casualty insurance; and banking, trust, and investment advisory services.