Social Insights And Analytics Manager - CbscomCBS Corporation. - Burbank, CA
Social Insights and Analytics Manager - CBS.com REF: 29588 CBS BUSINESS UNIT: CBS Interactive JOB TYPE:
Full-Time Staff JOB SCHEDULE: JOB LOCATION: Burbank, CA ABOUT US:
CBS Interactive is the premier online content network for information and online operations of CBS Corporation as well as some of the top native digital brands in the entertainment industry. Our brands dive deep into the things people care about across entertainment, technology, news, games, business and sports. With over 1 billion users visiting our properties every quarter, we are a global top 10 web property and one of the largest premium content networks online.
Check us out on  The Muse to get an inside look into LifeAtCBSi through employee testimonials, office photos and company updates. References Visible links https://www.themuse.com/companies/cbsinteractive DESCRIPTION: Role Details:
The Social Analytics & Insights Manager will play a critical role within the CBS Interactive content and marketing team. This role will be responsible for extracting insights to evaluate current strategies, defining and tracking social KPIs, and assessing all campaign performances. Your Day-to-Day:
Lead all social reporting including, but not limited to, post performance, content type analysis, and sentiment analysis Create reporting templates to serve data to various departments Distill complex social media data into actionable insights Attend social and content programming meetings Manage 1-2 social analysts Key Projects: Perform in depth content analysis and give strategic recommendations based on these insights to editorial, video and social teams Create competitor analysis reports for daytime, primetime and late night programming Spot emerging trends in the social landscape and identify social consumption trends Create show and content specific benchmarks based on historical data Work with Business Intelligence team to create automated reporting tools to better serve data in a timely and efficient manner QUALIFICATIONS: What you bring to the team:
You have - Bachelor's Degree 3 years relevant working experience in social analytics with demonstrated experience translating social data into strategic insights Strong proficiency with social media tools such as Facebook Insights, Twitter Analytics, Nielsen Social, Sprinklr, and Spredfast Passion for learning and understanding what makes fans take certain actions within social media Great communication and presentation skills Ability to juggle multiple projects under tight deadlines You might also have - Experience working in the Entertainment industry with an understanding of marketing goals and tactics Passion for television and social media 1 years in a management role All candidates must successfully complete a background check prior to starting employment at CBS Interactive. CBS Interactive is an Equal Opportunity Employer and provides equal employment opportunities to all employees and applicants for employment without regard to race, color, religion, gender, sexual orientation, national origin, age, disability, or status as a veteran. CBS Interactive complies with applicable state and local laws governing non-discrimination in employment in every location in which the company has facilities.
LI-ES1 EEO STATEMENT: Equal Opportunity Employer Minorities/Women/Veterans/Disabled SDL2017
8 days 15 hours ago
applySocial Insights And Analytics Manager - Cbscom CBS Corporation. - Burbank, CA, United States
CBS Corporation (NYSE: CBS.A and CBS) is a mass media company that creates and distributes industry-leading content across a variety of platforms to audiences around the world. The Company has businesses with origins that date back to the dawn of the broadcasting age as well as new ventures that operate on the leading edge of media. CBS owns the most-watched television network in the U.S. and one of the world’s largest libraries of entertainment content, making its brand – “the Eye” – one of the most recognized in business. The Company’s operations span virtually every field of media and entertainment, including cable, publishing, radio, local TV, film, outdoor advertising, and interactive and socially responsible media. CBS’s businesses include CBS Television Network, The CW (a joint venture between CBS Corporation and Warner Bros. Entertainment), Showtime Networks, CBS Sports Network, TVGN (a joint venture between CBS Corporation and Lionsgate), Smithsonian Networks, Simon & Schuster, CBS Television Stations, CBS Radio, CBS Television Studios, CBS Global Distribution Group (CBS Studios International and CBS Television Distribution), CBS Interactive, CBS Consumer Products, CBS Home Entertainment, CBS Films and CBS EcoMedia.
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