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Rockwell Automation, Inc

Senior Product Marketing Specialist

Rockwell Automation, Inc - Mequon, WI

Position Summary:


Assists Product Manager in global product management of A-B Standard Products (PowerFlex 750 - Series) including competitive analysis, product planning, definition, pricing, forecasting, promotion and product life cycle management.

Supports Product Manager for specific product with Quality, Delivery, Customer Satisfaction, and Productivity.


Functional Applies market, customer, industry, application and technical knowledge to assist in preparing Customer requirement Document (CRD) and Product Requirement Document (PRD) for product development projects (new, line extensions, enhancements and cost reductions).

Assists in defining specifications with price, cost and reliability objectives for product development projects.

Helps with preparation of on-going competitive analysis and regularly communicates relevant information throughout the organization.

Supports Commercial Marketing organization in the development and implementation of key programs in support of product objectives (e.g. trade shows, promotion programs, pre-sales and post sales collateral, target account programs, etc.)

Provide BU support for product quality field issue resolution, in collaboration with Rockwell Sales, Quality and Technical Support teams. Offer commercial support and positioning.

Leadership Works with others to achieve strategic and tactical objectives for the assigned product line. Motivates team members and others within the organization toward achieving established goals.

Demonstrates the highest standards of integrity, ethical conduct, commitment and performance within the work team and the business unit.

Generates and implements innovative ideas and recommendations; encourages and supports innovative and diverse thinking, continuous improvement and fact-based risk taking in others.

Applies metrics to measure and ensure business value of process improvement initiatives; takes responsibility for own development and performance; seeks/facilitates continuous improvement through development planning and performance feedback.

Adapts to change by identifying implications of change and adjusting as needed, working with others as appropriate to implement change initiatives.

Interpersonal Helps develop and leverage effective working relationships across the business unit and Rockwell Automation on a global basis to achieve established product objectives.

Coordinates activities with other Product Management team members to achieve consistency of product usability, customer service, product look/feel, quality, and system integrity.

Is an effective and timely global communicator; keeps team members and key stakeholders well informed of product issues/direction.

Actively supports new Rockwell Automation and business unit programs; helps team members and key stakeholders understand the business context for change.

Articulates to others how work performed impacts customer, business unit and Rockwell Automation success.

Business Responsible for assisting the Business Manager and/or the Product Manager as assigned in duties required to meet global business unit and department objectives.

Assist the Business Manager and/or the Product Manager to develop, implement and achieve the global business unit Product strategy and Annual Operating Plan.

Partners with internal/external customers and coordinates through others to: resolve complex problems with broad and long-term implications; and respond with urgency to unique needs and deliver timely, cost-effective quality solutions.

Invests time to expand knowledge of global industry trends, customer issues, competition, etc.; approaches problem solving with a global perspective.

Supports Commercial Marketing and field sales organizations to achieve product and business unit objectives for annual sales.


Minimum Qualifications:

Bachelor's Degree in Electrical or Mechanical Engineering.

Minimum of five years of Product Management, Commercial Marketing and/or sales experience in variable frequency drives or Industrial Automation industry

Legal authorization to work in the US is required. We will not sponsor individuals for employment visas, now or in the future, for this job opening.

Desired Qualifications: Understanding of business profit & loss responsibility

Product forecasting and strategic planning

This role is required to travel nationally/internationally up to 15%.

Project Management experience or certification.

Experience with technical leadership and commercial execution of projects acting in a project engineering or project management capacity. MBA.

Understanding and working knowledge / experience in SAFe / Agile development environment and product owner responsibilities

Requisition Number:


Business Group:

Control Products and Solutions

Job Category:

Engineering and Technicians

Relocation Eligible:


Position Type:

Full Time

No. of Positions:


Work State/City:

Mequon - Wisconsin

Company Overview:

Rockwell Automation, the world's largest company dedicated to industrial automation, makes its customers more productive and the world more sustainable. Throughout the world, our flagship Allen-Bradley(R) and Rockwell Software(R) product brands are recognized for innovation and excellence.

When you choose Rockwell Automation, you join countless talented employees who have helped us establish our leadership position in the automation industry over the past century.

You join a diverse, inclusive and global community with a passion for innovation. A place where you can partner with great minds and inspiring people. And a corporation backed by the financial strength that drives growth - and career opportunities.

As much as we focus on our customers, we know our employees are key to our success and future. Helping you develop a rewarding career is a top priority. Because when you succeed, we succeed.

EEO Statement:

Rockwell Automation is an Equal Opportunity/Affirmative Action employer.

If you are an individual with a disability and you need assistance or an accommodation during the application process, email our Talent Acquisition representative at (see application details).

Download the EEO is the Law poster and the supplement for more information.


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9 days 17 hours ago

Rockwell Automation, Inc


Senior Product Marketing Specialist Rockwell Automation, Inc - Mequon, WI, United States


Location: Mequon, WI

Company Profile:
Rockwell Automation, the world's largest company dedicated to industrial automation, makes its customers more productive and the world more sustainable. Throughout the world, our flagship Allen-Bradley® and Rockwell Software® product brands are recognized for innovation and excellence.