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Coach, Inc.

Senior Manager, Women's PR

Coach, Inc. - New York City, NY

Coach is a leading design house of modern luxury accessories and lifestyle collections, with a long-standing reputation built on quality craftsmanship. Defined by a free-spirited, all-American attitude, the brand approaches design with a modern vision, reimagining luxury for today with an authenticity and innovation that is uniquely Coach. All over the world, the Coach name is synonymous with effortless New York style.

A member of the Tapestry family, we are part of a global house of brands that has unwavering optimism and is committed to being innovative and wholly inclusive.

The successful individual will leverage their proficiency to…

Support the Senior Director Global Product & Fashion PR in building a global women’s PR strategy and driving all national women’s PR initiatives

Pitch national media on both print and digital women’s product/fashion stories

Secure and strategize press for key media outlets

Build and maintain key media relationships and entertain key editorial partners

Work on all team-wide PR initiatives (events, strategy sessions, etc.)

Partner closely with Brand Communications team and Business Units on executing women’s PR strategy in local markets around the world

Manage all daily sample requests from national media outlets, working closely with Women’s PR Coordinator and Samples Coordinator

Oversee placement and tracking of seasonal product orders and coordinate seasonal product photo shoots

Manage global PR creative asset brief for women’s

Stay informed on all industry news, especially regarding Coach competitors

Mentor, guide and manage PR Coordinator

The accomplished individual will possess…

Highly organized with the ability to juggle multiple priorities and work in a fast paced environment

Ability to collaborate with and influence internal and external partners

Self-starter with strong initiative, ownership and accountability for business

Ability to work efficiently in a high-pressure, fast paced, deadline driven environment

Highly engaged in the fashion world; continually up on news in the industry to drive ideas for Coach

An outstanding professional will have…

Bachelor’s Degree with 7 years of relevant PR experience

Experience in the fashion industry a plus

Experience with national press required

Excellent written and verbal communication skills required

Coach is an equal opportunity and affirmative action employer and we pride ourselves on hiring and developing the best people. All employment decisions (including recruitment, hiring, promotion, compensation, transfer, training, discipline and termination) are based on the applicant’s or employee’s qualifications as they relate to the requirements of the position under consideration. These decisions are made without regard to age, sex, sexual orientation, gender identity, genetic characteristics, race, color, creed, religion, ethnicity, national origin, alienage, citizenship, disability, marital status, military status, pregnancy, or any other legally-recognized protected basis prohibited by applicable law. *LI-KP1Visit Coach at www.coach.com.

12 days 5 hours ago

Coach, Inc.

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Senior Manager, Women's PR Coach, Inc. - New York City, NY, United States

   

Location: New York City, NY

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