Senior Manager, Connection Planning & InvestmentThe Coca-Cola Company. - Atlanta, GA
Job ID: R-00549Position Overview::The Sr. Manager Connections Planning & Media Investments is responsible for providing critical thinking and thought leadership on 1-2 brands in the Glaceau business unit portfolio. He/She will report to the Director Connections Planning & Media Investment.The role is responsible, in partnership with Brand Marketers, Creative Partners, Customer Teams, and Bottling Partners, for determining how to best spend a brand's direct marketing expenditures (DME) to build best in class connection plans across paid, earned, owned, and shared media. They will do this by understanding and interpreting marketing mix learning, consumer insights, and industry and marketplace knowledge.This person is able to link business strategy to communications strategy and translate the communication strategy into an optimal connections plan. This role also provides the vision and connections strategy that is fully integrated with Core Creative Ideas across Owned/Earned/Shared/Paid channels to deliver brand objectives while deriving greater impact from our advertising and integrated communication efforts for priority brands. He or She directs the negotiations of paid media investments for a brand(s) against national and/or local media (Broadcast, Print, Online, Radio, OOH, etc), Customer Media (In-Store, PRN), Social Listening, Mobile and Search efforts in partnership and with the support of agencies (Media agency, Social agencies, Search agency, etc).Function Specific Activities:Experienced in media planning and buying; management of investment strategy across online and offline channels.
Lead and manage external agency partners. Serve as the day-to-day management of agency deliverables. Be the internal team's “go-to” for all connection and media planning questions and deliverables.
Interprets business and consumer data to develop insightful solutions to business problems. Translates business objectives and priorities into strategic briefs that guide the agency's direction.
Identify, design, negotiate, and execute integrated marketing media programs that include the development of branded content. Work with internal cross-functional team leads across Legal, Business Affairs, IMC Content, and Public Relations, to flawlessly execute programs.
Actively participate in key brand and customer cross functional planning process
Understand and able to simply communicate complex trends in the media landscape and consumer media behaviour.
Preferred Qualifications: Strategic thinking, strategy and brand development, marketing experience, has worked in areas of communication beyond paid media (e.g. PR, Shopper Marketing, etc.), knowledge of current trends/pop culture, experience in marketing and branding of lifestyle or entertainment brands, knowledge of data and programmatic buying, content/social media knowledge.Technical Skills:
Solid strategic ideation
Project and relationship management skills
Experience in working on a cross functional team
Strong Influencing Skills
Strong Financial Acumen
Bachelor Degree or equivalent experience, MBA Preferred
At least 7 - 8 years of relevant experience
Experience in media planning and buying; and the management of investment strategy
Experience leading and managing agency partners
Ability to interpret business and consumer data to develop insightful solutions to business problems
Drive Innovation: Generate new or unique solutions and embrace new ideas that help sustain our business (encompassing everything from continuous improvement to new product and package innovation)
Collaborate with Systems, Customers and Other Stakeholders: Develop and leverage relationships with stakeholders to appropriately stretch and impact the System (Company and Bottler)
Act like an Owner: Deliver results, creating value for our brands, our System, our customers and key stakeholders
Inspire Others: Inspire people to deliver our mission and 2020 Vision, demonstrate passion for the business and give people a reason to believe anything is possible
Develop Self and Others: Develop self and support others' development to achieve full potential
Growth Mindset: Demonstrates Curiosity. Welcomes failure as a learning opportunity.
Smart Risk: Makes bold decisions/recommendations
Externally Focused: Understands the upstream and downstream implications of his/her work. Tracks and shares external trends, best practices, or ideas.
Performance Driven & Accountable: Has high performance standards. Outperforms her/his peers.
Fast/Agile: Removes barriers to move faster. Experiments and adapts. Thrives under pressure and fast pace.
Empowered: Brings solutions instead of problems. Challenges the status quo. Has the courage to take an unpopular stance.
Job Requirements:Years of Experience:7-10 Years ExperienceLeadership Behaviors:DRIVE INNOVATION: Generate new or unique solutions and embrace new ideas that help sustain our business(encompassing everything from continuous improvement to new product and package innovation). COLLABORATE WITH SYSTEM, CUSTOMERS, AND OTHER STAKEHOLDERS: Develop and leverage relationships with stakeholders to approximately stretch and impact the System (Company and Bottler).ACT LIKE AN OWNER: Deliver results, creating value for our Brands, our System, our customers, and key stakeholders. INSPIRE OTHERS: Inspire people to deliver our mission and 2020 Vision, demonstrate passion for the business and give people a reason to believe anything is possible. DEVELOP SELF AND OTHERS: Develop self and support others' development to achieve full potential. We are an Equal Opportunity Employer and do not discriminate against any employee or applicant for employment because of race, color, sex, age, national origin, religion, sexual orientation, gender identity and/or expression, status as a veteran, and basis of disability or any other federal, state or local protected class.
2 days 13 hours ago
applySenior Manager, Connection Planning & Investment The Coca-Cola Company. - Atlanta, GA, United States
The Coca-Cola Company (NYSE: KO) is the world's largest beverage company, refreshing consumers with more than 500 sparkling and still brands. Led by Coca-Cola, one of the world's most valuable and recognizable brands, our Company's portfolio features 16 billion-dollar brands including Diet Coke, Fanta, Sprite, Coca-Cola Zero, vitaminwater, Powerade, Minute Maid, Simply, Georgia and Del Valle. Globally, we are the No. 1 provider of sparkling beverages, ready-to-drink coffees, and juices and juice drinks.
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