Senior Ecommerce and Digital Business AnalystRexnord Corporation. - Milwaukee, WI
Senior Ecommerce and Digital Business Analyst','MAR115','!*!The Company Rexnord® is a $2 billion multi-platform diversified global industrial company. Within our platforms, we serve a wide array of growing, global end markets by offering the broadest, most reliable product portfolios and trusted brands in our industries. Within Process & Motion Control, we design, manufacture, market and service specified, highly engineered mechanical components used within complex systems where our customers’ reliability requirements and the cost of failure or downtime are extremely high. Within Water Management, we design, procure, manufacture and market products that provide and enhance water quality, safety, flow control and conservation, in which customers specify our products due to performance, life cycle and project cost, and our service levels. Founded in 1892, Rexnord is headquartered in Milwaukee, Wisconsin, U.S.A. and employs approximately 7,400 associates worldwide. For more information about the company visit www.rexnord.com. Business UnitZurn Engineered Water Solutions® is a recognized leader in commercial, municipal, and industrial markets. Zurn manufactures the largest breadth of engineered water solutions in the industry, including a wide spectrum of sustainable plumbing products. Zurn delivers total building solutions for new construction and retrofit applications that enhance any building’s environment.
Brief Description The Sr. Ecommerce & Digital Business Analyst will play a key role in planning, executing and measuring the impact of DiRXN (pronounced “direction”), Zurn’s digital productivity business model. Reporting to the Director of Digital Marketing & Communications, this position significantly contributes to the business by providing guidance to senior leaders in the organization regarding ecommerce partner growth, monetization of online product listings and digital marketing effectiveness.
The ideal candidate will possess a solid understanding of ecommerce and digital marketing best practices but have a core emphasis in web analytics, business intelligence and attribution. This position will lead the creation of digital analytics strategies, attribution and dashboards to effectively communicate insights that drive profitable growth. This position must be able to effectively work cross-functionally with multiple internal stakeholders.
Key Accountabilities Ecommerce Partner Growth•Collaborate with internal stakeholders to prioritize the launch of products on ecommerce channel partner and marketplace websites.•Analyze opportunities for sales and profitability growth through enhanced content, inventory levels, product mix, pricing, availability and fulfilment.•Develop and execute strategic advertising programs through partner websites to maximize contribution revenue. •Evaluate and recommend new ecommerce partners both domestically and abroad.
Ecommerce Referral Growth•Analyze the product mix of users clicking through from Zurn.com to purchase through ecommerce channel partners. •Prioritize products to become ecommerce enabled through Zurn.com based on market demand, user behavior and traffic flow to maximize ecommerce sales at Zurn distribution partners.•Quantify the revenue passed through to distribution partners and create ongoing methods to communicate that value to internal and external stakeholders. •Leverage ecommerce data to drive the sale of incremental products through distribution partners.
Digital Business Intelligence•Utilize data from multiple sources to provide recommendations that improve marketing ROI, website usability and customer lifecycle management. •Collaborate with IT business partners to create world class attribution models for sales cycles exceeding 12 months. •Ensure data integrity in all analytics and digital reporting modules. •Create digital dashboards that easily communicate insights from complex data sets to key cross-functional stakeholders.','!*!Job Requirements
•Bachelor's degree in Marketing, Computer Science, MIS, or related field
•5 years of experience in digital analytics and/or business intelligence
•Proven experience building multichannel digital attribution models from the ground up
•Experience in driving online sales of manufactured products through ecommerce channel partners
•Experience using MarketTrack is highly preferred
•Experience managing products through online marketplaces
•Experience with Amazon Sponsored Products is preferred
•General knowledge of digital space including demand generation, ad retargeting, email marketing SEM, etc.
•Proficient extracting and standardizing data from a wide variety of platforms
•Expert user of web analytics, tag management and advanced conversion goals.
•Passion for data driven marketing
•Experience marketing for manufacturing industry in a B2B environment a plus
Capabilities and Success Factors
•Demonstrated digital skills and proven ability to deliver results in a fast-paced environment
•Self-starter, high-performing team player adept at developing and shaping digital analytics
•Strong drive for results
•Works to fully understand end user needs and company objectives
•Excellent communication (written and verbal) skills.
•Project management skills
•Uses technology to speed work execution
•Flexibility to adapt to deadlines, changing schedules, and priorities
•Sales Incentive & Management incentive program
•Matching 401(k) contribution
•Discretionary Personal Reimbursement Account
•Short-Term Disability Insurance
•Long-Term Disability Insurance
•Accidental Death and Dismemberment Insurance
•Matching Gift Program
Equal Employment Opportunity Employer: Female/Sexual Orientation/Gender Identity/Minority/Veteran/Disabled','Marketing & Communications','United States-Wisconsin-Milwaukee','','USA WI Milwaukee HQ','Full-time','1st','1st','Nov 10, 2017','','false','Senior Ecommerce and Digital Business Analyst
10 days 16 hours ago
applySenior Ecommerce and Digital Business Analyst Rexnord Corporation. - Milwaukee, WI, United States
Rexnord is a leading worldwide industrial company comprised of two strategic platforms: Process & Motion Control and Water Management. Within our platforms, we serve a diverse array of growing, global end markets with the broadest, most reliable product portfolios and trusted brands in our industries, backed by thousands of associates that share a common goal: providing superior customer satisfaction.
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