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American Standard Companies, Inc.

Senior Director / Director Integrated Marketing

American Standard Companies, Inc. - Piscataway, NJ

The world\u2019s leading bath and kitchen manufacturer is seeking a Sr. Director/Director - Integrated Marketing reporting to the Chief Marketing Officer, Lixil Water Technology Americas. The leader for integrated marketing is accountable for partnering with functional and channel partners to drive marketing programs that build market share through the path to purchase.
This role is also responsible for developing and defining the strategic marketing execution for multiple brands including Luxury products, Bathing, Sanitary ware, Faucets and Showering across all channels. Additionally, this role is responsible for developing and implementing strategic and tactical plans to drive transformational revenue growth in all categories. The successful candidate will drive strategic marketing campaigns through events, promotions, partnerships, direct mail, digital, print and communication materials

Define and articulate the marketing execution of multi-year growth strategy for each product category and each brand in the Americas region across the consumer purchase journey and in line with the product life cycle. Validate and support the strategy with supporting data from consumer insights.
Create and lead strategies and road maps that drive product innovation and business results
Develop and maintain strong relationships with key stakeholders, both internal and external, serving as primary liaison on marketing programs
Partner with Consumer Insights to develop and understand current market trends and consumer insights
Proactively understand the competition and review competitive intelligence to understand the competitive landscape
Manage and supervise all aspects of the brand strategic planning and development (including but not limited to): Advertising, Brand management, Communications, Digital, Print, Merchandising, Messaging, Website, etc
Execute the global Brand guidelines and ensure all internal audiences and vendors adhere to them
Define processes for reporting monthly integrated marketing activities and key metrics
Lead and develop a high performance team


MBA in Marketing, Business or Engineering required.
Minimum of 8 -10 years\u2019 experience in marketing communications/advertising related field
Proven successful history in the following areas: Business, brand and category analysis. Proven ability to understand and translate Insights, Brand positioning, architecture, and visual identity application into product and commercial innovation.
Ability to travel domestically and internationally required
Professional knowledge:  Stays current on industry changes and product specifics affecting projects.


18 days 22 hours ago

American Standard Companies, Inc.


Senior Director / Director Integrated Marketing American Standard Companies, Inc. - Piscataway, NJ, United States


Location: Piscataway, NJ

Company Profile:
At American Standard it all begins with our unmatched legacy of quality and innovation that has lasted for more than 130 years. It is this tradition of quality and innovation that puts us in three out of five homes in America, as well as, countless hotels, airports, and stadiums. We provide the style and performance that fit perfectly into life, wherever that may be.