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Ameriprise Financial, Inc.

Senior (Digital) Marketing Specialist

Ameriprise Financial, Inc. - Minneapolis, MN

About Ameriprise Auto & Home Insurance:

Ameriprise Auto & Home Insurance is a division of Ameriprise Financial, a FORTUNE 500® company. Through exclusive partnerships with organizations such as Costco, we are able to offer their clients our personal insurance products. We offer customers across the nation high-quality, cost-effective auto, home and umbrella insurance products.

At Ameriprise Auto & Home Insurance, you will work in a culture that is dedicated to driving results with a strong focus on our handle with care culture. Regardless of department or location, we all share in a commitment to our clients, each other, the communities in which we live and work, company goals, and delivering on our mission statement. We invest in our employees with growth and development opportunities via Ameriprise University, competitive pay, and a generous benefits package. Benefits are effective the first day of employment for full-time employees.

The work location will be Virtual.

Responsibilities:

Responsible for and focused on the growth and development of a variety of digital marketing campaigns to drive results and support our overall marketing strategy.

Responsible for the growth of assigned marketing campaign results; maximizing creative use of budget dollars. Role will require both thought and tactical leadership of many interactive marketing initiatives that map to the overall marketing strategy, including:

- Email marketingPaid Search

- Mobile

- Display advertising

- Search engine optimization

- Social media

- Website content strategy

Develop and execute marketing plans for assigned marketing campaign using a variety of digital marketing schemes. Measure results and make changes as necessary.

Generate new ideas to increase our digital marketing results and bring recommendations to leadership.

Main point of contact to independently manage internal/external partners with updates to leaders.

Required Qualifications:

Bachelor degree in Marketing or equivalent experience.

A minimum of three years of digital marketing experience.

Initiative to generate, test and implement new ideas to increase marketing effectiveness.

Aptitude to collaborate with marketing team and leadership to enhance the overall marketing strategy and maximize budget.

Ability to work both autonomously and as part of a team to collaborate with the marketing team and other internal and external partners.

Capability to prioritize and work under tight deadlines in a fast-paced environment.

Strong communication and interpersonal skills.

Proficiency in Microsoft Word, PowerPoint and Excel.

Preferred Qualifications:

Ability to drive innovation.

Apply for this job at http://ameriprise.contacthr.com/58555710

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Senior (Digital) Marketing Specialist Ameriprise Financial, Inc. - Minneapolis, MN, United States

   

Location: Minneapolis, MN

Company Profile:
Ameriprise Financial is a global financial leader. Integrity has been a core value since we were founded by John Tappan in 1894. It's how, through panics, recessions, the Great Depression and the recent Great Recession, we've grown into a global financial leader. We've never taken a bailout. Never lost our focus on our clients. That's who we are. During trying economic times our strength, integrity, our breadth of services and personal relationships have made us America’s leader in financial planning.