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Ameriprise Financial, Inc.

Senior Content Marketing Coordinator

Ameriprise Financial, Inc. - Boston, MA

Job Description

Responsible for the development and ongoing maintenance of digital content strategy and design that advances business goals and adheres to the overall brand standards. Work closely with business partners to understand digital content and marketing needs as well as opportunities.

Responsibilities

Responsible for the development and ongoing maintenance of digital content. Act as the point of contact to help business partners ensure accuracy, timeliness, consistency and correct brand positioning for their content. Partner with leader to develop relationships and identify enhancement and evolution opportunities for business content in digital channels.

Independently monitor existing digital content and/or design to ensure it remains accurate, compliant and reflective of our brand. Manage digital content inventories and forms including inventory management, content updates and approvals.

Manage content strategy and marketing operations and forms. Identify and propose opportunities for improving process and increasing efficiencies. Assist with implementing solutions.

Analyze and report on findings from web analytics. Contribute to future site features, enhancements and content and/or design based on findings.

Required Qualifications

Bachelors degree or equivalent.

Minimum of 1-3 years of content marketing and communications experience.

Excellent verbal and written communication skills.

Detail oriented and self-motivated.

Competency with Microsoft Office (Word, Excel, PowerPoint), and project collaboration.

Preferred Qualifications

Experience managing content in digital channels (websites, social media).

Financial Services experience.

About Our Company

With the right company, life can be brilliant. At Ameriprise, we're not just in the business of managing our clients' finances - we also help our advisors and employees reach their true potential, too. Be part of an inclusive, collaborative culture that rewards you for your contributions and work with other talented individuals who share your passion for doing great work. You'll also have plenty of opportunities to make your mark at the office and a difference in your community. So if you're talented, driven and want to work for a strong ethical company that cares, take the next step to create a brilliant career at Ameriprise Financial.

We are an equal opportunity employer. We evaluate qualified applicants without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, veteran status, or any other protected characteristic. The EEO is the Law poster is available here

VEVRAA Federal Contractor

We request Priority Protected Veteran & Disabled Referrals for all of our locations within the state.

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23 days 7 hours ago

Ameriprise Financial, Inc.

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Senior Content Marketing Coordinator Ameriprise Financial, Inc. - Boston, MA, United States

   

Location: Boston, MA

Company Profile:
Ameriprise Financial is a global financial leader. Integrity has been a core value since we were founded by John Tappan in 1894. It's how, through panics, recessions, the Great Depression and the recent Great Recession, we've grown into a global financial leader. We've never taken a bailout. Never lost our focus on our clients. That's who we are. During trying economic times our strength, integrity, our breadth of services and personal relationships have made us America’s leader in financial planning.