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Stanley Black & Decker, Inc.

Senior Channel Marketing Manager

Stanley Black & Decker, Inc.

Senior Channel Marketing Manager


United States

Job Description

TITLE: Senior Channel Marketing Manager

Joining the Stanley Black & Decker team means joining one of the world's largest, fastest-growing, and most dynamic companies. Stanley Black & Decker is a world-leading provider of tools and storage, commercial electronic security and engineered fastening systems, with unique growth platforms and a track record of sustained profitable growth. We have been globally recognized as one of the most innovative, sustainable, and rewarding companies in the world.


The Senior Channel Marketing Manager

will be primarily responsible for directing and coordinating strategic marketing activities to achieve operating plans within the specified channels of distribution. The Senior Channel Marketing Manager will have overall responsibility for the profitability, promotion, pricing, merchandising and new product plans for key growth categories within the prescribed Business Unit.

Key responsibilities:

Charged with achieving specific targets in association with identifiable accounts or particular segments of the business

Evaluate analytics to determine which promotions are most effective and which to use to overdrive strategic goals

Work with our product marketing teams to identify and implement growth initiatives within our current product ranges as well as expansion areas

Reviews brand and merchandising messaging and tactics to make sure they comply with overall channel strategy and make recommendations on improvements for a better customer experience within specific accounts

Provides brand, product and management team competitive insights and recommendations

Work with the cross functional teams to develop product, merchandising, and promotion strategies

learning and understanding the channel P&L; to make sound business decisions in order to drive top and bottom lines

Work with sales & marketing team in collaboration with product, brand, and finance to develop strategic initiatives

Successfully executing market communication plans and new product launches

Analyze/tracking POS, Inventory, Market Share, Competitive Landscapes

Tracking program/promotional effectiveness and recommend changes and improvements as required


BA/BS Degree; two plus ( 6

) years of sales and or marketing experience within the Consumer Goods Industry

Computer proficiency to include Microsoft Office Suite and other ERP Systems. (SAP, BW, Salesforce, etc.)

Effective project management skills, strong interpersonal, verbal and written communication skills

Basic knowledge of key business measures--sales, gross margin, OM, etc.

Demonstrated solid analytical skills and problem-solving ability

Strong attention to detail; strong multi-tasking ability as well as ability to manage deadlines in a dynamic, fast-paced work environment

There is 20-30% travel (local, regional and national) associated with this position

Must have a passion for excellence and leadership.

Executes with the highest degree of integrity and accountability.

Demonstrates the ability to communicate effectively with all levels of the business.

Self-motivated individual who strives for excellence and continuous improvement through the use of analytical problem solving skills.

Facilitating, interpersonal and negotiation skills.

Experience using various computer applications including Microsoft Excel, Access and other applications included in the Microsoft Office Suite.

Must have a can-do attitude and the desire to go above and beyond in all you do!

Leadership Qualities:


– Makes and meets commitments. Accepts responsibility. Has a passion for excellence.


– Operates in accordance with our business conduct policies. Is honest, fair and trustworthy in all activities and relationships. Strives to create a safe workplace and to protect the environment.


– Treats others with respect and candor. Actively supports a diverse work environment. Builds positive work relationships.


– Has a bias for action. Takes calculated risks based on quality data. Drives for standardization and simplification.

*Stretch *

– Sets aggressive goals and celebrates progress. Continually strives to be best in class. Has a passion to exceed customer expectations.

*Vision *

– Creates clear, simple, reality-based, customer-focused strategy and goals. Build trust and commitment through candid communication. Energizes and excites others.

*“Boundaryless” *

– Is open to ideas from anywhere. Participates openly and constructively without alienating others. Has a global perspective.

EEO Statement

All qualified applicants to Stanley Black & Decker are considered for employment without regard to race, color, religion, age, sex, sexual orientation, gender identity, national origin, disability, veteran’s status or any other protected characteristic.

Requisition Number:



Senior Channel Marketing Manager


US - GTS - Sales and Marketing

State / Country / Province:



Various US Locations (Towson, MD / Huntersville, NC)

No. of Positions:


Apply Now

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4 days

Stanley Black & Decker, Inc.


Senior Channel Marketing Manager Stanley Black & Decker, Inc. - , , United States


Company Profile:
When you trace it all the way back, it comes down to three individuals: Frederick Stanley, Duncan Black, and Alonzo Decker. Three passionate individuals who built powerful companies that they were so proud of they put their names on them. Hundreds of years later, we’re proud to continue their legacies and we’re proud to carry their names forward. In 1843, Frederick Stanley started a small shop in New Britain, Connecticut, to manufacture bolts, hinges, and other hardware from wrought iron. With superior quality, consistent innovation, and rigorous operational improvement, Stanley’s company defined excellence, and so did his products. In 1910, S. Duncan Black and Alonzo G. Decker started their shop, similar in size at first, in Baltimore, Maryland. Six years later they changed the world by obtaining the world’s first patent for a portable power tool, and the company they built has been changing the world ever since. Both companies grew in parallel over the ensuing decades, amassing an unparalleled family of brands and products and an even more impressive wealth of industry expertise. In 2010, the two companies combined to form Stanley Black & Decker, to deliver the tools and solutions that industrial companies, professionals, and consumers count on to be successful when it really matters. Just as it was in 1843, our passion for excellence is seen around the world in our disciplined operations, purposeful business growth, and loyal customer relationships.