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Sales Planner

Disney. - New York City, NY


The Disney/ABC Television Group (DATG) is composed of The Walt Disney Company’s (NYSE: DIS) global entertainment and news television properties, owned television stations, as well as radio and publishing businesses. This includes the ABC Television Network, ABC Owned Television Stations Group, ABC Studios, Disney Channels Worldwide, Freeform, as well as Disney/ABC Domestic Television and Disney Media Distribution. The Radio Disney network and the Company’s equity interest in A&E Television Networks round out the Group’s portfolio of media businesses.


The responsibilities of a Sales Planner are to manage deals and inventory from proposal to billing to post-analysis. Sales Planner will be a critical component of a successful sales team through ongoing management of an Account Executive’s book of business, with increasing sales responsibilities as assigned based on tenure and expertise.

Responsibilities :

Build digital sales proposals, pitch, and develop relationships with accounts based on established criteria, (e.g., Key Accounts and New Business)

Create and analyze Upfront and Scatter News, Daytime, Syndication and Latenight sales proposals for assigned Agencies/Clients

Leverage the ABC Digital portfolio across all platforms/devices that span across ABC, ABC News, GMA on Y!, ABC on Hulu, YouTube ABC Channels, and others to develop custom, multi-platform and cross-ABC digital partnerships and revenue

Coordinate, execute, and maintain TV and digital campaigns for portfolio/key accounts

Build media plans which adhere to the ABC rate card policies

Maintenance of deals in internal sales systems like Freewheel, CPO (Commercial Proposal Optimizer), SCS (Sales Contract System) and digital web-based systems [Atlas/MediaVisor] for agencies

Handle allocations, client moves and sponsorships as well as negotiate pre-emptions

Manage Stewardship needs and ensure client satisfaction

Oversee execution of each campaign/proposal at client, management and AE level

Work with other internal departments (i.e., Sales Service, Broadcast Standard & Practices, Billing) to ensure proper execution of proposals at all levels

Assist Account Executive on sales presentations to client

Work with Planning management to compile and generate internal revenue reporting

Guide Sales Assistants with day-to-day responsibilities

Basic Qualifications :

1 year of experience in media and/or media planning experience

Demonstrate proficiency in media math and analysis

Ability to manipulate data for analysis and presentation

Ability to learn all computer related functions/systems

Ability to work independently as well as be a team player

Able to multi-task in a fast-paced, deadline-driven environment

Highly organized and detail oriented

Exceptional organizational and prioritization abilities

Must be client service driven

Excellent written, verbal and interpersonal communication skills

Proficient in Outlook, Word, Excel and Power Point

Preferred Qualifications :

Experience in Freewheel, Atlas, MediaVisor, iDesk and CPO (Commercial Proposal Optimizer)

Required Education :

BA/BS degree or equivalent relevant experience

Additional Information :

Equal Opportunity Employer--Female/Minority/Veteran/Disability/Sexual Orientation/Gender Identity

Job ID:



New York,New York

Job Posting Company:

Media Networks

6 days 20 hours ago



Sales Planner Disney. - New York City, NY, United States


Location: New York City, NY

Company Profile:
The Walt Disney Company, together with its subsidiaries and affiliates, is a leading diversified international family entertainment and media enterprise with five business segments: media networks, parks and resorts, studio entertainment, consumer products and interactive media.