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Citigroup Inc

SVP Cobrand Partner Chief Marketing Officer

Citigroup Inc - Elk Grove Village, IL

SVP Cobrand Partner Chief Marketing Officer','18010690','!*!Description

Citi Retail Services (CRS) is a leader in the payments industry.  CRS manages 43 million customer accounts via long-standing partnerships with industry leaders including Sears, Macy*s, The Home Depot and BestBuy.  Via these relationships, CRS generates $45Bn in managed assets. With a pre-eminent global brand and distribution, CRS delivers industry-leading products, advanced services and payment systems that address clients’ evolving needs. Integral to CRS success is the introduction and management of innovative programs, products and solutions through strong partnerships and dedicated employees who are committed to excellence. Attracting market-leading talent is a priority within CRS, and the combination of financial strength and broad product scope provides rewarding opportunities for outstanding professionals to excel in a dynamic, collaborative and fast paced environment.

The Cobrand organization within CRS is charged with building CRS’ prowess across a number of disciplines to deliver business model expansion and revenue growth. To affect this, the team is focused on key responsibilities/capabilities as follows; 1.) Cobrand Product and Partner Capabilities; 2.) Cobrand Cardmember Marketing; 3.) Cobrand and Digital Analytics; 4.) Cobrand Portfolio Management

Cobrand Partner Chief Marketing Officer is responsible for oversight, execution and management of Citi Retail Services’ expansion of our partner cobrand portfolio – including defining programs and value propositions designed to grow the co-brand portfolio and ensure continuous activation of our existing cardmembers ensuring sales and wallet share expansion.  Specifically, the position will be accountable for 1.) Building Best-In-Class programs to drive cardmember engagement, activation and usage; 2.) Articulating, managing and monitoring core CoB consumer value propositions to drive cardmember engagement and deliver against sales growth commitments; 3.) Ensuring appropriate testing and management oversight ensure core processes are operating as envisioned, maximizing returns and have a robust governance structure; 3.) Managing loyalty strategy in concert with partner team – ensuring CVP costs are within commitments and are driving projected sales share; 4.) Integrating with Partner Team, CMO, Credit Risk and Decision Management to build annual marketing plan – ensuring plan is aligned with partner objectives, funding commitments and delivering against projected growth targets; 5.) Acting as the Partner Co-brand SME’s, closely working with Partner Management to drive co-brand portfolio growth and partnering with CoB DM and Marketing teams to drive aggressive investment and growth agenda; 6.) Integrating with Operations to drive representative training, engagement and product awareness; 7.) Managing CRS CoB Marketing relationship with Partner.       

The SVP of Cobrand Partner Chief Marketing Officer is accountable for developing and gaining support for our Partner Co-Brand Marketing and Loyalty Roadmap, including: 1.) Defining key deliverables; 2.) Establishing and delivering against key performance indicators; 3.) Defining and executing against a marketing and loyalty agenda which drives growth strategy, delivers differentiation and establishes a thought leadership platform for the partner organization; 4.) Growing co-brand product business contribution.  The SVP will work in close collaboration with Ops, CoB CMO, CoB Decision Management, Digital, CFO, Partner Management and Legal to ensure alignment across key stakeholders and effect the following; 1.) Develop multi-year co-brand growth strategy; 2.) Articulate marketing plan and investments to deliver 10-year partner commitments; 3.) Create a multi-year vision for best-in-class co-brand capabilities including support, requirements and contribution; 4.) Drive co-brand product value contribution, expansion and consumer value propositions; 5.) Full integration and transparency with Ops, CoB CMO, Partner Management, Credit Risk and Decision Management to ensure strategies and deliverables are fully aligned with partner needs and; 6) Legal, Risk and Compliance to ensure all regulatory requirements and Citi policies are met; 7.) Represent Citi as the Partner CoB Marketing lead to drive close collaboration and delivery against targets.

The incumbent will leverage industry best practices, navigate and leverage internal relationships and become the key point of contact at Citi to ensure delivery and adoption.  The incumbent will work closely with stakeholders (IT, Ops, CMO, Partner Management, Risk, CFO, DM) to ensure strategies, programs and platforms provide a competitive point of differentiation in the highly competitive payments arena and drive meaningful contribution – sales, receivables, revenue and wallet share.

Key Responsibilities:

Development and   management of Partner Co-Brand Marketing plan of record to deliver product expansion and business contribution (Account, Sales and Revenue growth).

Management of CRS Marketing Relationship – balancing customer insights, industry insights and thought leadership initiatives to maximize partner growth.

Ensure execution strategies are aligned with the Partner objectives and remain mindful of end user needs/experience;

Drive delivery to ensure cross-franchise capabilities, consistency and compliance while articulating the right sequencing to drive maximum/optimal contribution

Work with Partner Team to understand and drive product, loyalty and marketing strategies to increase cardmember activation, sales, receivables, revenue

Identify and leverage industry, Citi and Retail Services best practices to drive partner portfolio growth

Partner with Portfolio GM to fully understand partner needs, work to identify growth opportunities and drive followership and support across franchise partners (CMO, DM, Partner Management)

Monitor and actively manage partner portfolio performance

Key Collaboration Points:

In order to ensure executable strategies, this position will partner with the following teams:


Partner Management

Decision Management

Compliance, Legal and Risk

Marketing Operations

Operations & Technology (O&T) Partners

Credit Risk

Chief Operating Office and PMO

CFO','!*!Business and Technical Requirements

5 - 10 years of experience working within payments with a recent/relevant focus on analytics – specific focus on co-branded card and/or General Purpose programs is required.

Advanced Analytics Degree required, Mathematics, Statistics

Broad knowledge of payments with a focus on private label or co-brand card programs required 

Experience working directly with external partners to ensure optimal design and delivery of consumer facing solutions

Strong knowledge of regulatory environment in payments required

Strong customer focus and past achievement in applying a customer mindset to shape solutions and approach to realize marketplace potential and meet financial goals.

Requires deep understanding of the business and how best to optimize the use of internal and external resources as well as cross-functional teams. 

Strong team player; ability to lead, partner and negotiate with cross functional team to successfully deliver client needs

Track record of success with demonstrated skills in product management, program management and marketing

Solid business acumen

Specific knowledge of private label/co-brand credit cards and financial performance drivers

Strong written and verbal communication skills

Promotes a strong culture of teamwork across organizational boundaries

History of team leadership

Strong communication skills

Leadership Competencies

Demonstrated ability to operate and influence across the organization including at the C-Suite Level

Ability to build strong networks and relationships internally and externally

Strong communication skills and ability to communicate at all levels of the organization

Analytical and conceptual thinker with ability to operate in “white space”

Strategic thinker with ability to influence others across the organization

Highly capable in change management and proven experience in driving change

Comfortable operating in a highly matrix, complex arena

Self-aware with ability to adapt to various situations

Customer centric with ability to balance both customer benefits and business financials.  Identify win-win for customers and Citi.

Ability to rapidly assimilate and report on complex information while creating a future vision

Strong sense of accountability and decisiveness in a strong work ethic culture

Strong team player; ability to lead, partner and negotiate with cross functional teams and across organizational boundaries to successfully deliver client needs

Intellectually curious, proactively seeking and developing new opportunities

Presentation and exerting influence

Demonstrated ability to deal with ambiguity

Relationship building skills both internally and with external clients / partners

Ability to prioritize and manage projects','Citi is an equal opportunity and affirmative action employer. Minority/Female/Veteran/Individuals with Disabilities/Sexual Orientation/Gender Identity','Citi is an equal opportunity and affirmative action employer. Minority/Female/Veteran/Individuals with Disabilities/Sexual Orientation/Gender Identity','Citi won’t discriminate against anyone for discussing pay, but those with access to pay data in their work can’t disclose it unless responding to complaints/investigations or legal requirements.','Citi won’t discriminate against anyone for discussing pay, but those with access to pay data in their work can’t disclose it unless responding to complaints/investigations or legal requirements.','NAM-USA-IL-Elk Grove Village','','Marketing','Full-time','Bachelor's Degree','Day Job','Regular','Yes, 25 % of the Time','','','SVP Cobrand Partner Chief Marketing Officer'

9 days 16 hours ago

Citigroup Inc


SVP Cobrand Partner Chief Marketing Officer Citigroup Inc - Elk Grove Village, IL, United States


Location: Elk Grove Village, IL

Company Profile:
Citi works tirelessly to provide consumers, corporations, governments and institutions with a broad range of financial products and services. We strive to create the best outcomes for our clients and customers with financial solutions that are simple, creative and responsible.