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Realogy Holdings Corp

SEM

Realogy Holdings Corp - Emeryville, CA

Requisition 48170

About ZapLabs LLC

ZapLabs ( www.zaplabs.com

) is the innovation and technology hub for global real estate leader Realogy Holdings Corp. (NYSE: RLGY), and the driving force behind inventive technology for brokers and agents affiliated with Realogy’s world renowned real estate brands. ZapLabs delivers its highly effective consumer, sales associate and broker solutions in support of Realogy’s leading franchise brands and is positioned to expand the scope of its technology development efforts to encompass Realogy’s other business segments, including residential brokerage, relocation and settlement services. ZapLabs is headquartered in Emeryville, California.

Title: SEM & Program Manager

Here at ZapLabs, we're changing the way real estate brokers use SEM to market to home buyers and sellers.  We've created a customer engagement platform called Zap for real estate brokers and agents that will nurture their leads automatically, then tell an agent when each lead should be contacted, which increases conversion rates dramatically. ZapLabs operates as the innovation and technology hub under the publicly traded company, Realogy Holdings Corp. The company's flagship technology platform, Zap®, has since become a key differentiator for Realogy's franchise brands. With our innovative approach to developing industry leading tools supported by a Fortune 500 company, we are positioned to provide a best-in-class online toolkit for our brokers and agents. We’re a hybrid tech start-up with big industry funding–which translates to wearing sneakers to work, catered lunches, Nerf gun wars, and outings. The work we do impacts a huge group of people, and there are many opportunities for advancement as we grow to support six of the largest real estate brands in the world.

What we’re looking for:

We’re looking for an SEM & Program Manager who can also function as a sales executive, thrives in a fast-paced environment, and enjoys working in a high-visibility position. You’ll provide a great high touch experience, collaborating with teams at Google, Bing, Facebook, and the leadership team here at ZapLabs. You will also be working with leadership teams from each of our major brands: Coldwell Banker, ERA, Century 21, Better Homes & Gardens Real Estate, and Sotheby’s International Realty.  You will receive unique professional experience working with our existing sales team and top SEM experts in the industry, and work alongside a team that is committed to the growth and efficiency of our program. This is a great opportunity to be recognized on a huge stage within the real estate space and propel your career here at ZapLabs or other future opportunities.  As you successfully reshape and grow our current program, there will be opportunities for advancement.

What you’ll do:

Our SaaS system, Zap is being rolled out to the Realogy brands, which will translate to enrollment of hundreds of brokers and thousands of agents nationwide. Part of that system is the SEM program, ZapLeads: our real estate focused lead product, which offers access to online opportunities and marketing to Realogy’s brands without inflated cost. ZapLeads allows brokers to leverage our technology into AdWords campaigns in minutes, using a Zap-designed algorithm. ZapLeads is an evolving program and we’re looking for someone who can stay on top of industry trends and help execute strategic changes to the program as we analyze research data. As the SEM & Program Manager, you’ll:

Collaborate daily with different departments including Product Management, Engineering, UX Research, and Data Science to help shape the success of the existing program and open doors to new possibilities

Coordinate the execution of restructured programs, new pilots, and AB tests

Ensure each team member, across multiple departments, is providing updates on progress and be able to clearly communicate each status to your manager and senior leadership

Work closely with teams from each of the brands and within ZapLabs to launch and manage our portfolio of participants

Grow the ZapLeads program by implementing key processes, team KPIs, and relentlessly driving toward key metrics that measure online exposure and a healthy return on investment from the transaction of sales generated by our leads

Contact brokers to help set up budgets and onboard their agents to our system

(This means you will be conducting day-to-day sales and account management)

Set realistic expectations with brokers/owners in order to avoid problems down the road with clients that have never used SEM for lead gen

Have a calm yet commanding presence when dealing with brokers/owners who have been running their brokerages the same way for many years

Be accountable for client launch, retention, and finding upselling opportunities

Skills, accomplishments, & interests you should have

3-5 years of professional sales experience and/ or account management experience

Advanced knowledge of SEM or tech related industry: i.e., tech sales, digital ad sales

Ability to project manage with multiple departments

Experience using status documents and creating meeting agendas

Strong organizational skills with efficiency in dealing with multiple accounts 

Excellent communication, active listening skills (via phone and in person), leadership presence and patience

Significant understanding of and knowledge in Google Analytics

Skill in scheduling and running multiple meetings a day

Ability to upsell, using consultative approach

Fluent in Excel, PPT & SQL preferred

Kenshoo or Marin Software experience preferred

Google AdWords certified preferred

Have a good working knowledge of SEM /AdWords

Nice to haves:

We’re always looking for folks to join our culture of passionate hobbyists! We have a tendency to nerd out on everything from LOTR and Star Wars to competitive baking to our company soccer team, the Lab Rats.

To learn more about Realogy and the accomplishments of our brands, logon to www.realogy.com

Realogy Holdings Corp and its subsidiaries are an Equal Opportunity Employer.

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Realogy Holdings Corp

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SEM Realogy Holdings Corp - Emeryville, CA, United States

   

Location: Emeryville, CA

Company Profile:
Realogy Holdings Corp. (NYSE: RLGY) is a global leader in residential real estate franchising and brokerage with many of the best-known industry brands including Better Homes and Gardens® Real Estate, CENTURY 21®, Coldwell Banker®, Coldwell Banker Commercial®, Corcoran®, ERA®, Sotheby's International Realty® and ZipRealty®. Collectively, Realogy's franchise system members operate approximately 14,100 offices with more than 273,200 independent sales associates conducting business in 112 countries and territories around the world. NRT LLC, Realogy’s company-owned real estate brokerage, is the largest residential brokerage company in the United States, operates under several of Realogy’s brands and also provides related residential real estate services. Realogy also owns Cartus, a prominent worldwide provider of relocation services to corporate and affinity clients, Title Resource Group (TRG), a leading provider of title, settlement and underwriting services, and ZapLabs LLC, its innovation and technology development subsidiary. Realogy is headquartered in Madison, New Jersey.