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Retail Marketing Manager

CORT Business Services - VA, USA

CORT is a subsidiary of Warren Buffet's Berkshire Hathaway. We are the world's largest provider of furniture rental, trade show and event furnishings and relocation and transition services. We have locations throughout the US and in the UK, and a proprietary global network in over 80 countries around the world. We are dedicated to helping people make a house a home, an office a great place to work and an event a memorable celebration.

Basic Function:

The Retail Marketing Manager will be responsible for the development and execution of marketing strategies, campaigns, and promotions for our 65 CORT Furniture Clearance Centers found nationwide in the U.S. This person will work with the local Clearance Center Managers and the District General Managers regarding their marketing needs for both local and national programs and promotions to sell our previously rented furniture. This person will work closely with our Marketing Director of Residential Rental, Sales and Services, our creative, PR and media agencies and the CORT online business development team to drive marketing efforts for our retail business. Developing and providing analysis of sales, traffic and other reports will be required to ensure we are focused on the best tactics to drive sales through our CORT Furniture Clearance Centers. This person will be involved in the future strategy of our retail business including new technologies, ecommerce and other ways to drive sales to individuals and businesses.

Collaborate with Furniture Clearance Center Managers, District General Managers and Marketing Director on national and local marketing efforts

Develop and manage ROI, analytics for marketing campaigns and provide reporting to the organization

Ensure field compliance with CORT brand guidelines

Oversee retail sales strategy to ensure it does not erode furniture rental business

Provide Marketing support for both our B2C and B2B furniture sales businesses

Develop and share best practices to increase retail sales

Monitor the competitive landscape and trends in consumer buying behaviors, and develop appropriate responses

3-5 years in marketing for a retail store brand or marketing a furniture brand preferred

Bachelors with Marketing or Business related subject preferred

Ability to develop and maintain professional relations with Clearance Center Managers, District General Managers and other field personnel without face-to-face contact

Understanding of and insight into what drives traffic into a retail environment

High level of understanding of retail analytics with the ability to review data, identify opportunities and develop action plans to exploit the opportunities

Experience working with agencies

Basic working knowledge of traditional media, digital media and social media

Basic working knowledge of advertising production processes

Strong project management skills

Experience in developing email campaigns

Excellent oral and written communication skills

Strong relationship-building skills

Experience with Salesforce or other CRM platform

Proficiency in Microsoft Word, Excel, and Power Point

Able to do minimal travel

Apply Here

PI100356741

14 days

CORT Business Services

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Retail Marketing Manager CORT Business Services - , VA, United States

   

Company Profile:
A Berkshire Hathaway Company Smooth transitions. From furniture to finding a home. At CORT Furniture, you'll find people who know that a couch is more than something to sit on. And a desk is more than something to work at. This is where you live your lives, make your plans and dream your dreams. So whether you're renting, buying or moving, our staff is here to help get you what you need. When you need it. Sometimes you need to rent furniture for a temporary situation. We'll get you set up with style and comfort. Or if you're ready to buy, locate the CORT Furniture Clearance Center closest to you. The CORT Furniture professionals there will help find just what you're looking for at a savings of up to 70% off new retail. And when you're making the big move and need a hand getting settled in, go to RelocationCentral.com. We will help you with everything from finding a place to scheduling your cable hook-up. Our staff has the freedom to find creative solutions to help meet your individual needs