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Sinclair Broadcast Group, Inc.

Research Director

Sinclair Broadcast Group, Inc. - Kalamazoo, MI

Make your mark in Broadcasting and Digital Media. Sinclair Broadcast Group and Sinclair Digital Solutions are dedicated to making Sinclair a communications powerhouse! We are the largest and most diversified television broadcasting company in the country. Sinclair owns and operates, programs or provides services to more television stations than anyone and has affiliations with all major networks. Sinclair Digital group is focused on bringing the most engaging content to web, mobile and over-the-top broadcasting to audiences all over the country!  Our success is the result of extraordinary employees and an exemplary management team who believe in a vision and are dedicated ensuring a great future for our employees.  Whether you are an industry veteran or a just starting out, you can find it at Sinclair!  We are advancing the world of Broadcasting and we want YOU to join our winning team!

WWMT/CW7/, in Kalamazoo, Michigan, is looking for a full-time Research Director. We are looking for someone to interpret our local broadcast television stations’ ratings and drive the research efforts to support Account Executives and Sales Managers in selling the stations. In addition, this position will assist in the creation of sales materials used by local and national Account Executives, Sales Assistants, and station management.

Required skills include:

High level of proficiency working with Nielsen Media Research on local television sample

Expert level proficiency in all MS Office products, particularly MS Word, Excel and PowerPoint

Expert level proficiency with media related software including OSi, AdConnections, Media Audit, KANTAR Media, Google Analytics or other comparable software

Knowledge of Adobe Photoshop or other creative suites a plus

Excellent writer and presenter with ability to attend and make sales calls with local Account Executives

Must be comfortable training staff on new software, measurement techniques, ratings or research developments

Must be diligent, pay strict attention to detail and be a self-starter

Must be able to work unsupervised and still maintain a very high level of accountability

Must be able to effectively position and sell local broadcast affiliates with creative research and out of the box thinking


Bachelor’s Degree in Marketing, English or Statistics or equivalent experience

3-5 Years of experience working inside a small to mid-size meter-diary or local people meter market

3-5 years of research experience working inside a local television station sales department

Expert level background and knowledge base in television marketing including competitive media, ratings calculations, estimate preparation and qualitative measurement

Sinclair Broadcast Group, Inc. is proud to be an Equal Opportunity Employer and Drug Free Workplace!


Job Requirements

6 days 20 hours ago

Sinclair Broadcast Group, Inc.


Research Director Sinclair Broadcast Group, Inc. - Kalamazoo, MI, United States


Location: Kalamazoo, MI

Company Profile:
Sinclair Broadcast Group, Inc. is one of the largest and most diversified television broadcasting companies in the country today. Sinclair owns and operates, programs or provides sales services to 87 television stations in 47 markets. Sinclair's television group reaches approximately 27.1% of US television households and includes FOX, ABC, MyTV, CW, CBS, NBC, MTN and Azteca affiliates. Sinclair, either directly or through its Ventures subsidiary, makes equity investments in strategic companies. Sinclair Broadcast Group, Inc. was founded in 1986, went public in 1995 and is traded on the Nasdaq Exchange under the ticker symbol SBGI.