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Ralph Lauren Media LLC

RETAIL MARKETING COORDINATOR

Ralph Lauren Media LLC - Lyndhurst, NJ

Ralph Lauren Corporation (NYSE:RL) is a global leader in the design, marketing and distribution of premium lifestyle products in four categories: apparel, home, accessories and fragrances. For 50 years, Ralph Lauren's reputation and distinctive image have been consistently developed across an expanding number of products, brands and international markets. The Company's brand names, which include Ralph Lauren Purple Label, Ralph Lauren Collection, Double RL, Polo Ralph Lauren, Polo Ralph Lauren Children’s, Ralph Lauren Home, Lauren Ralph Lauren, RLX, American Living, Chaps and Club Monaco, constitute one of the world's most widely recognized families of consumer brands. For more information, go to

http

://investor.ralphlauren.com

Position Purpose and Scope

The Coordinator of Retail Marketing is responsible for managing the development and strategic execution of Polo Ralph Lauren Factory Stores – North America (PFS-NA) retail marketing initiatives with a focus on developer, center specific and tourism programs. This individual is accountable for contributing to marketing programs that generate profit, drive traffic, meet both the division’s financial and marketing goals and differentiate the brand within the outlet channel to deliver a best in class customer experience. The Retail Marketing Coordinator is responsible for fostering productive cross-functional relationships with internal/external partners that help build and execute profitable marketing strategies. Teamwork, leadership, process, relationship management and effective communication, as well as attention to detail, are critical aspects of this position's responsibilities.

Key Responsibilities

Optimize Customer Engagement

• Partner with Director to develop quarterly/annual marketing strategies for all regional marketing

campaigns; ensure alignment with other marketing initiatives including timing, format and content

• Manage all regional marketing projects from concept development through execution

• Define marketing initiatives for all new store openings/renovations

• Support development of onsite signage strategy to secure optimal placement and increase

efficiency of investment; manage tracking documents for In-Center Signage; maintain library of

contracts and inventory

• Communicate with developer marketing contacts to execute partnered marketing initiatives

• Assist in the execution of corporate driven philanthropic initiatives

• Organize and facilitate in-store and center events. Some travel and occasional weekend events

included.

Increase Productivity

• Establish & manage relationships with developers; ensuring branded content and regional

promotions are accurately represented

• Meet with cross-functional team to review business results against projections and plans to inform

future decisions

• Support financial strategies by utilizing historical performance, current trend analysis, market

research and cross-functional feedback in partnership with manager

Process Leadership

• Manage maintenance of daily/weekly tracking of business results; understand impact of marketing

programs to PFS-NA business and communicate findings

• Manage weekly, quarterly, and yearly regional marketing hindsight documents

• Develop weekly communication to the field regarding applicable Marketing programs via the

Company’s intranet

• Build and maintain developer relationships across entire fleet; ensure quarterly meetings are held

with all key developer partners

• For all initiatives, ensure resources are in place, budgets are optimized, and projects are managed

efficiently, flawlessly and on time; partner with manager and cross functional/divisional peers

• Optimize Lease Required Advertising spend; manage creation and maintenance of tracking

documents

Requirements

Education

• Bachelor’s (B.A. or B.S.) from a four-year college or equivalent

• 3 years marketing, developer or related industry experience

Skills

• Proactive and solution oriented • Previous people management/leadership

• Strong organizational and time management skills

• Excellent attention to detail

• Aptitude to understand and apply marketing data analytics

• Manage short and long term deadlines simultaneously and effectively

• Demonstrate strong listening, written and communication skills

• Ability to prioritize responsibilities in line with business objectives; manage short and long term

initiatives simultaneously

• Aptitude to understand and apply marketing data; program return on investment

• Some weekend travel required

Systems Knowledge

• Computer proficiency (i.e. Word, Excel, PowerPoint, Outlook); ability or aptitude to learn technical

applications quickly

Ralph Lauren is an equal opportunity employer. We offer dynamic career opportunities with growth potential and a generous company discount.

14 days 3 hours ago

Ralph Lauren Media LLC

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RETAIL MARKETING COORDINATOR Ralph Lauren Media LLC - Lyndhurst, NJ, United States

   

Location: Lyndhurst, NJ

Company Profile:
what began 40 years ago with a collection of ties has grown into an entire world, redefining American style. Ralph Lauren has always stood for providing quality products, creating worlds and inviting people to take part in our dream. We were the innovators of lifestyle advertisements that tell a story and the first to create stores that encourage customers to participate in that lifestyle.