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Capital One Financial Corporation

Product/Technical Writer

Capital One Financial Corporation - Plano, TX

Product/Technical Writer

in

Plano

Texas

Plano 7 (31067), United States of America, Plano, Texas

At Capital One, we’re building a leading information-based technology company. Still founder-led by Chairman and Chief Executive Officer Richard Fairbank, Capital One is on a mission to help our customers succeed by bringing ingenuity, simplicity, and humanity to banking. We measure our efforts by the success our customers enjoy and the advocacy they exhibit. We are succeeding because they are succeeding.

Guided by our shared values, we thrive in an environment where collaboration and openness are valued. We believe that innovation is powered by perspective and that teamwork and respect for each other lead to superior results. We elevate each other and obsess about doing the right thing. Our associates serve with humility and a deep respect for their responsibility in helping our customers achieve their goals and realize their dreams. Together, we are on a quest to change banking for good.

Product/Technical Writer

Capital One is looking for a rock star Technical and Product Content Writer to join our team. We’re looking for a seasoned writer and an expert in all things related to content and channel optimization to produce great content for our customers while advancing the brand story and the customer journey. Are you passionate about producing exceptional content? Let’s talk.

The Content Editor for Auto Product Content will think like a journalist and help establish Capital One Auto as a go-to resource by:

Supporting the lead Content Marketing Strategist in advancing the Auto Content Marketing Strategy

Managing the product content development process (from idea to publishing) across multiple formats and content marketing channels; collaborating with a range of content and strategy contributors of all levels

Developing the strategy for the creation of short-form engaging and SEO optimized content for car make and model pages, search results pages, and additional landing pages

Supervising a team of copywriters and coordinating agency support

Analyzing existing content marketing activities based on data/analytics and developing clear and actionable POVs to guide future content strategy and investment allocations

Developing and refining content standards and governance (e.g., writing style guides, tone, etc.)

Advancing the Auto SEO strategy including keyword research/tracking and technical considerations

Working with our marketing team to implement and refine distribution strategies

Supporting recommendations to continue advancing technology and UI/UX for the Auto Editorial Content

Leveraging market data to develop content themes/topics and execute a plan to develop the assets that support a point of view and educate customers that leads to critical behavioral metrics

Planning and managing editorial and content calendars, including managing workflows in our Enterprise calendar tool

Ensuring all content is on-brand, consistent in terms of style, quality and tone of voice, and optimized for search and user experience

What you will bring to the role…

Demonstrated history of delivering high volume short-form content for ecommerce sites

Skilled relationship-builder with strong, high-leverage internal networks

Strategic thinker: Ability to collect, organize, and synthesize information to make a decision, recommendation, or present a POV

Strong organizational and project management skills with an ability to effectively multi-task, establish priorities, and deliver results

Ability to guide and influence across all levels and functions

Quick learner – must be eager to independently learn about the latest technologies, solutions and platforms

Possess passion and skill in behavioral data and the power of making data informed decisions

Excellent written and oral communication skills, including proofreading

Strong Microsoft PowerPoint Skills

Develop content for ecommerce sites focused on driving conversion, customer education, and improving SEO

Basic Qualifications

High school diploma or equivalent

At least 3 years of experience developing content for websites

At least 2 years of content marketing experience, including planning and executing content marketing strategies

Preferred Qualifications

Bachelor’s degree or Military experience

3 years of experience in on-page SEO and Web Analytics (such as Adobe Target)

2 years of technical SEO experience

At this time, Capital One will not sponsor a new applicant for employment authorization for this position.

9 days 7 hours ago

Capital One Financial Corporation

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Product/Technical Writer Capital One Financial Corporation - Plano, TX, United States

   

Location: Plano, TX

Company Profile:
Capital One isn't just concerned with what's in your wallet; it's interested in your bank account as well. The company is best known as one of the largest issuers of Visa and MasterCard credit cards in the US, but it also boasts a banking network of approximately 1,000 branches, mainly in New York, New Jersey, Louisiana, Texas, and the Washington, DC area. Subsidiary ING Direct offers online and direct banking without branches. Capital One, which serves more than 50 million customers in the US, Canada, and the UK, also has units that offer auto financing, write home loans, sell insurance, and manage assets for institutional and high-net-worth clients.