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Product Marketing Manager, Partner Marketing (Instagram)

Facebook - New York City, NY

Over 800 million people use Instagram, which means jobs here offer countless ways to make an impact in a fast growing organization. Instagram was built to strengthen relationships through shared experiences. Our app has played a critical part in forming meaningful communities where people can connect with each other and share what matters most to them.

We're looking for someone to join Instagram's marketing team as a Product Marketing Manager. In this role, you will support our growing portfolio of products and help demonstrate its value to a partner audience. You will be responsible for understanding our partner ecosystem and designing scalable ways to reach and activate new partner segments. You will also act as a cross-functional leader with clear, concise communication, and project management skills. If you have passion for creativity and technology, enjoy working in a collaborative but nimble environment, we'd love to meet you.

Responsibilities Develop core positioning and channel strategy to excite partners about Instagram as the leading platform to reach fans and followers.

Design product messaging and innovative ways to educate partners about Instagram's suite of products and features.

Create partner marketing programs that drive ongoing adoption and awareness for Instagram.

Identify product needs and emerging partner-specific trends.

Minimum Qualifications 8 years of experience in product marketing and/or relevant marketing, product management, or business experience

Bachelor's Degree in Business, Marketing, Creative, Social Sciences or other related discipline

Experience with product launches (including mobile) and partner marketing / campaigns

Project management experience

Preferred Qualifications Experience working as a PMM on a technical product with algorithms/ranking

Experience working with internal teams to understand and solve problems

Experience in technology, startups, or consumer mobile app space

Experience working with or in support of diverse communities


13 days 15 hours ago



Product Marketing Manager, Partner Marketing (Instagram) Facebook - New York City, NY, United States


Location: New York City, NY

Company Profile:
Founded in 2004, Facebook’s mission is to make the world more open and connected. People use Facebook to stay connected with friends and family, to discover what’s going on in the world, and to share and express what matters to them