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Dell Inc.

Principal UX Designer

Dell Inc. - Round Rock, TX

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Endless challenges and rewards. Opportunities on six continents. A team of colleagues fueled by collaboration. All this, and a company deeply committed to integrity and responsibility.

Principal User Experience Designer

Are you looking for a role that touches millions of customers and drives multi-billion dollar businesses? Do you like working in small, empowered teams that have complete ownership of their space? Do you want to drive technology as well as culture change? If so, Dell Technologies is looking for software engineers, product managers, and user experience designers to deliver a commerce platform that enables Dell to meet our customers wherever they are and provide the best experiences on Earth to discover and purchase Dell technology. This transformation program has three primary goals:


a modern, global, cloud-based, omni-channel commerce platform.


new capabilities, and seamless user experiences across product, marketing, commerce, and services. New capabilities and experiences include, but are not limited to: personalized mobile & web purchasing, AR-driven sales and support, voice-enabled purchase assistance, and support for Internet of Things (IoT).


all Dell Technologies businesses to utilize and build on the core commerce platform to create experiences to meet their customer and business needs.

We are seeking a dynamic Principal UX Designer to join the team driving this transformation, using customer input as its driving force, and working to simplify and enhance our customers' experiences on a daily basis.

As a Principal UX Designer you have a proven track record for thinking outside the box. You are capable of taking great ideas and breathing life into them - making them real. You have a deep understanding of Human-Centered Design and how to deliver solutions that bring measurable results. You see things differently from other people - visualizing design and development much like an art form. You know what it takes to deliver world class creative solutions for your customers. 

The Principal UX Designer will help lead a wide range of world-class experiences that meet both user and business objectives, while staying true to the Dell brand. You will work closely with other designers, developers, researchers, architects, and business stakeholders to achieve the design objectives for each concept. Not to mention you get to work with a passionate team who knows how to have fun and balance both their work and personal life. Sound interesting? 


Responsible for the conceptualization and execution of global creative solutions for a variety of digital experiences. 

Work on interactive design projects that meet both user and business objectives, while maintaining and supporting brand standards 

Partner and collaborate with researchers, architects, designers, developers, product owners, and business stakeholders on all initiatives

Evolve and evangelize our Design Language and System

Practice and facilitate Human-Centered Design (Design Thinking) methodologies

Guide and mentor more junior designers


8 years of design experience with focus in digital 

Bachelor's degree in Design, Human-Computer Interaction, Psychology, Information Systems or equivalent experience

Capable of delivering standard UX Design artifacts: Site maps

Process flows


Use Cases

Concept models


Design comps

Interactive prototypes

An eye for design in general, and understand key principles of UX design

Full understanding of the User Centered Design process

Comfortable with complexity and ambiguity, with a passion for the challenges around organizing it

Strong attention to detail, and ability to work within pre-defined processes

Strong proficiency with MS Visio, Adobe Creative Suite and/or other wireframing and prototyping tools

Resourcefulness, dependability, proactiveness 

Good understanding of typography, grids, visual layout, and design systems 

Understanding of HTML/CSS code, methodologies, and the technology and platforms that support UX design 

An online portfolio demonstrating a strong design foundation with relevant examples of design concepts, deliverables, and process


Experience working in Agile and Lean UX

Experience creating Design Systems, frameworks, or other Design-at-scale initiatives

Experience designing for eCommerce platforms and applications

Experience designing AR-driven, voice-enabled, or IoT experiences

Dell offers:

Opportunity to work with a strong brand at one of the world's largest IT solutions providers

Dynamic, challenging, international work environment

A team with a high level of energy, integrity and motivation to win

Exciting internal career opportunities

A commitment to diversity and inclusion

Competitive compensation including bonus plans & a great benefit package

An individual professional development plan

Job ID R18001


10 days 12 hours ago

Dell Inc.


Principal UX Designer Dell Inc. - Round Rock, TX, United States


Location: Round Rock, TX

Company Profile:
For more than 28 years, Dell has empowered countries, communities, customers and people everywhere to use technology to realize their dreams. Customers trust us to deliver technology solutions that help them do and achieve more, whether they’re at home, work, school or anywhere in their world. Learn more about our story, purpose and people behind our customer-centric approach. Dell's name rings from the desktop to the data center. The world's #3 supplier of PCs (behind #1 Lenovo and #2 HP) Dell provides a broad range of technology products for the consumer, education, enterprise, and government sectors. In addition to its line of desktop and notebook PCs, Dell offers network servers, data storage systems, printers, Ethernet switches, and peripherals, such as displays and projectors. It also markets third-party software and hardware. The company's growing services unit provides asset recovery, financing, infrastructure consulting, support, systems integration, and training, as well as hosted IT services. Dell was taken private in 2013 in a deal valued at nearly $25 billion.