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Viacom Inc.

Posting Title Senior, Manager, Brand Marketing, Comedy Central

Viacom Inc. - North Hollywood, CA

Brand Marketing, Comedy Central

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Senior, Manager, Brand Marketing, Comedy Central

Job Locations US-CA-HOLLYWOOD

Brand Comedy Central

iCIMS ID 2018-8790

Overview and Responsibilities

The Sr. Manager of Brand Marketing will support the development and execution of 360-degree paid consumer and trade marketing campaigns for Comedy Centrals series, specials and tentpole events. Reporting to the Vice President of Brand Marketing & Media Planning, this role will manage entire media campaigns from beginning to end and is responsible for campaign execution across all media channels including: TV, Digital, OOH, Radio, and .

The ideal candidate will have 4-6 years experience in a Brand Marketing role at a television network or film studio and is comfortable in a fast-paced environment.

CONSUMER MARKETING

* Support the development of paid media campaigns for Comedy Centrals series, specials and trade efforts

* Manage media timelines and execute plans across all media channels: TV, Digital, OOH, Radio, and

* Work with internal and external partners to ensure media plans are on-strategy, on-time and on-budget

* Provide feedback and insight on media buys with all partners to ensure strategic and creative cohesion

* Ensure on-time and accurate development, trafficking, delivery, and running of all assets for each campaign

* Work closely with Director and VP to develop essential communication documents and manage their distribution among key stakeholders including: strategic media briefs, campaign recap decks, one-sheets, etc.

* Ensure all branding and key info is on strategy without sacrificing brand integrity

* Participate in all media briefings and weekly status meetings

* Serve as department liaison with internal teams including: Audience Solutions, Brand Creative, Content Distribution, Development, Production, Publicity, Programming, and Research

DATA, RESEARCH, & ANALYTICS

* Translate key research reports into strategic recommendations

* Review and analyze ratings performance to determine effectiveness of marketing plans

* Monitor live campaigns and make real-time adjustments to optimize toward campaign objectives

* Work closely with media agency to develop post-campaign reporting and analysis

BUDGETS

* Track spending for media campaigns and ensure efforts stay within budget

* Create POs and approve invoices to ensure vendors are paid on time

* Actualize cost reports per project at the completion of each campaign

Basic Qualifications

* Bachelors Degree (in Marketing or Business preferred)

* 4-6 years of experience executing paid advertising campaigns for an entertainment brand across all media channels (TV, Digital, OOH, Radio, and Paid Social)

* Extensive experience planning and executing cross-channel TV buys across National, Local and Satellite providers

* Proven track record executing robust digital ad campaigns with multiple tactics and advertising partners

* Deep knowledge of analytic tools (ComScore, Simmons, Nielsen, etc.) as it relates to campaign objectives

* Experience working with large scale budgets for multiple marketing campaigns at the same time

* Ability to juggle multiple projects with ease and perform under pressure with a strong attention to detail

* Exceptional attention to detail

* Travel required (10-15%)

* Great sense of humor

Job Type

Permanent

Job Reference

5bd9a7ed65ce23d

Job ID

19753881

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11 days 21 hours ago

Viacom Inc.

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Posting Title Senior, Manager, Brand Marketing, Comedy Central Viacom Inc. - North Hollywood, CA, United States

   

Location: North Hollywood, CA

Company Profile:
​​​​​​​​​​​​​​​​​​​​​​​​​​​​Viacom is home to premier global media brands that create compelling entertainment content - including television programs, motion pictures, short-form content, games, consumer products, podcasts, live events and social media experiences - for audiences in more than 180 countries on various platforms and devices.