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W.W. Grainger, Inc

Paid Search Associate Manager

W.W. Grainger, Inc - Chicago, IL

Company OverviewGrainger is a broad line, business-to-business distributor of maintenance, repair and operating (MRO) supplies and other related products and services. More than 3.2 million businesses and institutions worldwide rely on Grainger for products such as safety gloves, ladders, motors and janitorial supplies, along with services like inventory management and technical support. These customers represent a broad collection of industries including commercial, government, healthcare and manufacturing. They place orders online, on mobile devices, through sales representatives, over the phone and at local branches. Approximately 5,000 suppliers provide Grainger with more than 1.6 million products stocked in Grainger’s distribution centers and branches worldwide. Position Description Primary Function
Develop and execute Paid Search channel strategy for (Internet Retailer Top 10 ecommerce website)
Represent Grainger’s largest budgeted marketing channel (Paid Search) throughout the organization, and work within agile environment to acquire new customers and generate orders
Help optimize paid search ad spend and performance to achieve business goals
Define requirements and resources associated with SEM/PPC strategy
Instill an environment of continuous improvement, where  failing forward is an accepted step to success
 Principal Duties & Responsibilities
Manage Paid Search budget at efficient CPA and ROAS while meeting or exceeding forecasted revenue
Develop and implement Paid Search roadmap in alignment with business objectives
Create and deliver Paid Search channel reporting and forecasting on business metrics
Manage relationship with agency to meet and exceed business objectives through proper budget management, bid optimization, keyword strategy, testing and innovation
Develop and execute strategy for keyword optimization, testing, bid management, campaign structures, extensions, etc. across Google, Bing and related channels outside of Search (i.e. YouTube, Gmail, GDN, etc.)
Develop and execute Product Listing Ads strategy for over a million SKUs and oversee product feed delivery to multiple vendors
Refine campaign targeting and audience segmentation strategy by utilizing RLSA, Adobe DMP, Customer Match and Similar Audiences
Proactively develop, execute and analyze tests (ad copy, landing page, etc.) that improve efficiencies and engage customers with relevant value propositions aligned with their needs
Develop offline and cross-device measurement capabilities that support Mobile, App, Contact Centers, Branch Network and Sales
Support team through business and individual changes
Train and mentor team members and delegate projects appropriately and effectively
Work closely with leaders from Channel, Strategy, Analytics, Marketing Technology and Creative teams to ensure consistent and effortless customer experience
Implement cost saving efforts to reduce inefficient company spending
Foster collaborative cross-channel  engagements centered around set business outcomes
Support Grainger’s international businesses with Paid Search expertise
Oversee marketing invoicing, insertion orders and budgeting
Stay current on tools, trends, tactics, news and betas from industry blogs, peer networks and vendors, and educate broader organization and key stakeholders on new opportunities
Position Requirements:
Bachelor’s degree in Marketing, Mathematics, Computer Science, Advertising or equivalent
5 years of experience in Paid Search strategy and implementation
Paid Search subject matter expert with experience managing millions of keywords and large budgets
Agency and advertiser-side experience a plus
Excellent communication, analytical and organizational skills
Expert knowledge of Google, Yahoo and MSN platforms and capabilities
Familiarity with agile project management
Ability to navigate large organization to develop strong cross-functional relationships
Thrives in fast-paced environment where multiple projects with tight deadlines are balanced and prioritized
In-depth knowledge of various analytics suites (i.e. Adobe Analytics, CoreMetrics, Google Analytics), PPC bid optimization tools (i.e. Adobe Media Optimizer, Kenshoo, DCM, Marin) and DMPs (i.e. AAM, BlueKai)
Proven negotiation skills and expertise in managing suppliers and vendors to reach optimum performance
Proficiency in Microsoft Office programs (Excel, PowerPoint, Word, Outlook, etc.)
EEOC StatementGrainger is an Equal Opportunity Workplace and an Affirmative Action Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or protected veteran status.

11 days 5 hours ago

W.W. Grainger, Inc


Paid Search Associate Manager W.W. Grainger, Inc - Chicago, IL, United States


Location: Chicago, IL

Company Profile:
Grainger’s mission is to help professionals keep their operations running and their people safe while providing an environment where hard-working and talented team members thrive. Every day our 23,700 team members get it done for our customers, suppliers and communities. Their global spirit of service fuels the company’s commitment to making a positive difference everywhere we operate