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International Business Machines Corp. (IBM Corporation)

Paid Media Specialist

International Business Machines Corp. (IBM Corporation) - New York City, NY

Job Description

Job Description

IBM is seeking a data-driven individual with a hunger for innovation to join our

IBM Cloud digital team as a Paid Media Specialist. In your role, you will serve as a paid media SME, providing leadership and strategic guidance. You will work closely with other paid media experts as well as business segment leaders to drive business results and you will guide our agency execution partner as they manage, optimize, and provide analysis of our paid media campaigns.

Position Responsibilities

Develop effective paid media strategies in collaboration with business leads and our agency partner to drive business results

Manage agency partners for daily execution and optimization of paid media campaigns, including but not limited to bid management, budget allocation, performance monitoring, keyword expansion, ad copy development and testing, etc.

Create standardized KPIs/metrics to measure performance at various stages of the buyer journey

Develop creative strategies to further enhance conversion and drive revenue on new and mature paid media campaigns

Conduct measurable A/B tests on ad copy/landing pages with the goal of increasing conversion

Maintain relationships with media vendors to test new-to-market offerings

Manage campaign financials including allocation of media budgets and agency retainers

Required Technical and Professional Expertise and Qualifications

Bachelor’s degree

U.S. citizenship

English fluency

3-5

years of experience in paid media with a demonstrable record of increasing ad spend efficiency, click through conversions, and ROI metrics. Experience in demand generation, B2B, and the tech space (specifically Cloud) all a plus but not required.

Experience buying, managing, and optimizing paid media campaigns (in-platform experience preferable)

Advanced analytical skills and attention to detail

Experience working collaboratively with marketing colleagues and business leaders at all levels

Ability to clearly communicate technical information to non-technical audience

Expert skills in Excel

Intermediate working knowledge in digital marketing tactics like display, remarketing, paid social, native ads, and video

Solution-focused and takes initiative to work effectively and efficiently within established guidelines

Proven ability to work both independently and collaboratively within a team environment

Job Requirements:

Qualifications

Required Technical and Professional Expertise and Qualifications

Bachelor’s degree

U.S. citizenship

English fluency

3-5

years of experience in paid media with a demonstrable record of increasing ad spend efficiency, click through conversions, and ROI metrics. Experience in demand generation, B2B, and the tech space (specifically Cloud) all a plus but not required.

Experience buying, managing, and optimizing paid media campaigns (in-platform experience preferable)

Advanced analytical skills and attention to detail

Experience working collaboratively with marketing colleagues and business leaders at all levels

Ability to clearly communicate technical information to non-technical audience

Expert skills in Excel

Intermediate working knowledge in digital marketing tactics like display, remarketing, paid social, native ads, and video

Solution-focused and takes initiative to work effectively and efficiently within established guidelines

Additional Information

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Paid Media Specialist International Business Machines Corp. (IBM Corporation) - New York City, NY, United States

   

Location: New York City, NY

Company Profile:
International Business Machines Corporation provides information technology (IT) products and services worldwide. The company’s Global Technology Services segment provides IT infrastructure and business process services, including outsourcing, process, integrated technology, cloud, and technology support. Its Global Business Services segment offers consulting solutions for strategy and transformation, application innovation, enterprise applications, and smarter analytics; and application management, maintenance, and support services. International Business Machines Corporation’s Software segment offers middleware and operating systems software, such as WebSphere software to integrate and manage business processes; and information management software for database and enterprise content management, information integration, data governance, data warehousing and analytics, business analytics and intelligence, and predictive analytics. This segment also provides Tivoli software for cloud and datacenter management, enterprise endpoint and mobile device management, asset and facilities management, storage management, and security systems; Rational software that supports software development; and Mobile Software for platform and application development, mobile security, and mobile device management. The company’s Systems and Technology segment provides computing power and storage solutions; and semiconductor technology, products, and packaging solutions. Its Global Financing segment provides lease and loan financing to end users; commercial financing to dealers and remarketers of IT products; and remanufacturing and remarketing services for equipment. The company was formerly known as Computing-Tabulating-Recording Co. and changed its name to International Business Machines Corporation in 1924. International Business Machines Corporation was founded in 1910 and is headquartered in Armonk, New York.