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Pfizer Inc

PEH BAI Global Customer Analytics Lead

Pfizer Inc - New York City, NY

ROLE SUMMARY

Business Analytics (BA) harnesses the power of data to drive robust analytical insights that inform some of Pfizer’s most critical business questions. With more than 360 colleagues across 40 markets globally, BA’s rigorous analytical expertise is depended on as the compass and decision support for the enterprise. Our dynamic, exciting team of subject-matter experts comes from diverse backgrounds and experiences, including market research, data science, digital analytics, finance, investment banking, corporate development, and consulting. As a team, we collaborate to turn data into meaningful insights that will have a direct impact on patient’s lives and the future of Pfizer as a data-driven organization. PEH Business Analytics & Insights (BAI) is a business-facing BA team supporting the Pfizer Essential Health (PEH) business unit.

The PEH BAI Global Customer Analytics Lead is a critical leader on the PEH BAI team, responsible for partnering with the PEH Customer Strategy (CS) and Customer Experience/Omni-Channel (CxOC) teams in their efforts to design and implement effective customer centric strategies to drive business growth across the core markets of the world. This role will:

Drive necessary change to enable customer-centric marketing throughout the PEH organization, specifically leading the development of customer analytics solutions in partnership with BA centers of excellence (i.e., BA Customer Analytics Center and Data & Analytics Innovation)

Serve as a key thought leader on data driven marketing and customer insight generation

Lead the development of customer-centric analytics and insight development capabilities in PEH BAI colleagues globally

Possess extremely strong leadership, communication, and project management skills

This role is dynamic, fast-paced, highly collaborative, and covers a broad range of strategic topics that are critical to our business. You will join BA colleagues worldwide that are constantly supporting business transformation through their proactive thought leadership, innovative analytical capabilities and their ability to communicate highly complex and dynamic information in new and creative ways.

ROLE RESPONSIBILITIES

Serve as a primary customer analytics change agent and strategic thought-partner across global PEH BAI, BA Centers of Excellence, PEH leadership, and other cross-functional partners [including Digital Channel Enablement (DCE) and Business Technology (BT)]

Lead cross-functional matrixed teams including PEH commercial, BA Centers of Excellence, DCE, BT, and PEH BAI Regional and Country colleagues, as needed, to drive the transformation of customer analytics and customer marketing

Lead the identification of solutions needed to drive customer demand generation, brand building, and loyalty strategies utilizing a variety of analytic capabilities (e.g., segmentation, driver and path modeling, mix modeling, attribution modeling, forecasting, predictive modeling, content effectiveness, etc.), systematic assessment of global customer and business drivers, and optimal integrated data management

Leverage breadth of BAI capabilities to ensure optimal delivery of new solutions and services through close partnership with the Customer Analytics Center (within BA Scaled Analytics) and the Data & Analytics Innovation teams

Translate customer insights into global and market-specific opportunities in close partnership with the CS and CxOC teams

Provide leadership on the the execution of a robust global measurement platform focused around the critical drivers of customer behavior, business growth, and value creation in partnership with commercial and the BA Customer Analytics Center

Stay abreast of best-in-class approaches in customer analytics, analytic platforms and techniques, including research methodologies, social science concepts, data mining, predictive modeling, etc.

Drive global pull-through of analytic solutions and insights, in partnership with regional and local BAI colleagues and commercial

Develop and lead a BA Customer Insights (CI) Global Network, consisting of global and core market CI leads and BA CoE partners to drive BA capability development, knowledge and best practice sharing, global-to-local coordination, and a one-BA mindset around customer centricity

QUALIFICATIONS

12+ years of work experience in pharma, CPG or consulting, with 5+ years in digital analytics space preferred

Graduate degree in business, marketing, or data analytics preferred

Demonstrated ability to drive change, implement new concepts/ideas, and deliver in ambiguous environments

Demonstrated experience leading initiatives in a heavily matrixed and global environment

Strong relationship-building, influencing and collaboration skills

Demonstrated ability to quickly establish credibility with stakeholders

Proven ability to lead and manage multiple projects involving a variety of complex analytic techniques

Outstanding business acumen and strategic thinking skills

A strong “Customer First” mind set

Strong facilitation and presentation skills

Experience with visualization software

Expertise with pharmaceutical data a plus

Competency in regression modeling, working knowledge in machine learning/AI techniques and strong skills in statistical modeling & languages is a plus

Some international travel may be required.

EEO & Employment Eligibility

Pfizer is committed to equal opportunity in the terms and conditions of employment for all employees and job applicants without regard to race, color, religion, sex, sexual orientation, age, gender identity or gender expression, national origin, disability or veteran status. Pfizer also complies with all applicable national, state and local laws governing nondiscrimination in employment as well as work authorization and employment eligibility verification requirements of the Immigration and Nationality Act and IRCA. Pfizer is an E-Verify employer.

Sunshine Act

Pfizer reports payments and other transfers of value to health care providers as required by federal and state transparency laws and implementing regulations. These laws and regulations require Pfizer to provide government agencies with information such as a health care provider’s name, address and the type of payments or other value received, generally for public disclosure. Subject to further legal review and statutory or regulatory clarification, which Pfizer intends to pursue, reimbursement of recruiting expenses for licensed physicians may constitute a reportable transfer of value under the federal transparency law commonly known as the Sunshine Act. Therefore, if you are a licensed physician who incurs recruiting expenses as a result of interviewing with Pfizer that we pay or reimburse, your name, address and the amount of payments made currently will be reported to the government. If you have questions regarding this matter, please do not hesitate to contact your Talent Acquisition representative.

Other Job Details:

Last Date to Apply for Job:

May 17th, 2018

Eligible for Employee Referral Bonus

Pfizer is an equal opportunity employer and complies with all applicable equal employment opportunity legislation in each jurisdiction in which it operates.

18 days 20 hours ago

Pfizer Inc

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PEH BAI Global Customer Analytics Lead Pfizer Inc - New York City, NY, United States

   

Location: New York City, NY

Company Profile:
Good health is vital to all of us, and finding sustainable solutions to the most pressing health care challenges of our world cannot wait. That's why we at Pfizer are committed to applying science and our global resources to improve health and well-being at every stage of life. We strive to provide access to safe, effective and affordable medicines and related health care services to the people who need them.