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TEGNA Inc

Multi-Media Advertising Consultant

TEGNA Inc - Grand Rapids, MI

The Account Executive (Multi-Media Advertising Consultant) develops new and incremental television and digital revenue.  The primary job responsibility involves identifying new prospects and presenting customized multi-platform advertising solutions focused on the customer’s return on investment.  The Account Executive is also responsible for retaining and growing their developed accounts through insight proposals, proof of performance, and maximizing all station assets.  This position offers both a base salary and huge opportunity to grow your income through a rewarding commission structure.\\r \\rIn this role, you will: \\r•         Create a strategic business plan with sales management to meet and exceed all revenue goals and targets on a monthly, quarterly, annual basis.\\r•         Develop advertising solutions for new customers that deliver results to their customers.\\r•         Work target accounts in the pipeline at all times. Replenishes as these accounts emerge.\\r•         Source extra accounts (prospects) in the pipeline at all times. Replenish as these accounts emerge.\\r•         Conduct Needs Analyses and account reviews to uncover the customer’s most essential needs.\\r•         Possess a deep understanding of local and regional business vertical segments and constantly seeks to learn more.\\r•         Able to demonstrate product knowledge and value to their customers.\\r•         Able to explain the benefits of Digital (SEM, SEO, Social, Display, Email, OTT) and its integration with TV, in tandem with digital personnel.\\r•         Effectively negotiate with customers to meet a winning return on investment.\\r•         Upsell current customers by providing proof of performance and solid results.\\r•         Collaborate with Account Manager to provide timely and accurate traffic instructions; conducts account maintenance including make-goods posts, and aging/collections.\\r•         In collaboration with Account Manager, create and deliver formal written and verbal presentations to clients.\\r•         Use CRM to manage day to day activity, build a pipeline and ensure execution.\\r•         Use CRM tool for projections, weekly.

11 days 16 hours ago

TEGNA Inc

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Multi-Media Advertising Consultant TEGNA Inc - Grand Rapids, MI, United States

   

Location: Grand Rapids, MI

Company Profile:
TEGNA Inc., formerly Gannett Co., Inc., is comprised of a dynamic portfolio of media and digital businesses that provide content that matters and brands that deliver.