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Bristol-Myers Squibb Company

Multi-Channel Hub Campaign Lead

Bristol-Myers Squibb Company

Multi-Channel Hub Campaign Lead

in

United States

Job Description/Qualifications:

Maintain understanding of capability landscape among available vendor solutions (i.e., best-in-breed solutions)

Become expert in and be able to advise brands on all services and capabilities provided by database partner; be able to deftly incorporate these services and capabilities in to new and existing CRM programs

Can identify strategic opportunities to advance brand campaigns by utilizing multi-channel marketing solutions

Integrates and optimizes use of internal resources to include selective integration partner resources

Champion innovation across strategy, technology, data and analytics and focusing on the most impactful campaign activities

Establish campaign standards, best practices and pull through within the organization

Manage a team that is responsible for the execution of campaigns

Provide a level of expertise to markets and brands that don’t have budget or access to agencies to help develop marketing campaigns (e.g. EU/EMAC and JA)

Demonstrated track record of building relationships with internal clients at all levels and ability to influence within a matrix organization

Advise teams of potential capabilities to support campaign planning and / or execution

Oversee new campaign capability implementation

Evolve marketing campaign planning and execution expertise to meet the needs of the business.

Demonstrated track record of managing multiple brands and indications at various stages of their life cycle

Working knowledge of big data and it’s use within a data-driven environment; familiarity with dependencies across data, databases and schemas

Partner with Customer Model Team and Integrated Multi-Channel Hub Team to identify need for additional capabilities based on strategy or campaign requirements

7 years experience in experience within healthcare advertising, relationship marketing and/or interactive advertising

Experience in project management

Ability to innovate and drive those concepts from creation through execution

Has a sense of urgency and knows how to prioritize/escalate appropriately

We’re creating innovative medicines for patients fighting serious diseases. We’re also nurturing our own diverse team with inspiring work and challenging career options. No matter the role, each one of us makes a contribution. And that makes all the difference.

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Bristol Myers Squibb

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7 days 23 hours ago

Bristol-Myers Squibb Company

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Multi-Channel Hub Campaign Lead Bristol-Myers Squibb Company - , , United States

   

Company Profile:
Bristol-Myers Squibb is a global BioPharma company firmly focused on its Mission to discover, develop and deliver innovative medicines that help patients prevail over serious diseases.