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Ally Financial Inc.

Mortgage Marketing Manager

Ally Financial Inc. - Charlotte, NC

Job Location: Ally, Charlotte, NC, 28230, USA

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**Position Description** To support the marketing and communications efforts to launch and drive new mortgage offerings at Ally Bank. The candidate will manage the coordination and delivery of multiple brand and marketing activities under the direction of the Director, Mortgage Marketing. This role is responsible for planning and coordinating the development and execution of marketing programs to drive awareness, consideration and purchase of the company's mortgage products and services. This role collaborates with product managers, channels managers and outside agencies to develop marketing and advertising strategies and tactics to meet the company's goals for Mortgage product sales. **Job Responsibilities** Support the development of marketing collateral, direct and print marketing campaigns as needed, value propositions, organizational design improvements and other activities as needed to positively impact both Marketing and Business goals. Maintain close relationships with leaders to help identify business opportunities that improve revenue growth and competitive advantage Responsible for understanding Voice of the customer and developing / executing customer-focused campaigns and tactics that provide competitive advantage Responsible for working with business partners in eCommerce, Cross-Sell Marketing and Operations to enhance Online and Social marketing capabilities available to Business teams Work with the media agency to optimize the media mix in campaigns to ensure integration between channels. Consider all channels of communication and customer touch points including: TV/video, radio, print, outdoor, direct mail, email, website, mobile, online media, statement inserts and messages, outbound telemarketing and inbound call center. Participate in the development of marketing strategies to maximize opportunity in identified high-value segments. Analyze program results, make recommendations for further improvement to senior leadership, and implement program enhancements. Track, understand, and report on key marketing performance indicators on a regular basis Collaborate with the Legal and Compliance partners to ensure all marketing campaigns and materials are in compliance. Stay abreast of new marketing techniques and channels to determine their applicability to mortgage acquisition and cross sell programs. Monitor the competitive landscape and customer needs to identify threats to existing products as well as opportunities for future growth Complete post-analyses of marketing programs to monitor effectiveness in meeting goals and to gather learnings to inform the development of future programs. Act as brand champion across the enterprise **Qualifications** 7 years broad and integrated marketing experience in mortgage financial services Knowledge of both traditional and digital mortgage marketing techniques Strong project management, interpersonal and organizational skills and experience working cross-functionally with other teams Proficient written and verbal communication skills Proficient problem-solving skills -- solutions oriented Strong proficiency in Excel and ability to analyze/interpret data and provide meaningful summaries Conceptualization and implementation skills relating to new strategies Commitment and Passion for customer experience Some travel will be required **Ally Overview** Ally Financial Inc. (NYSE: ALLY) is a leading digital financial services company and a top 25 U.S. financial holding company offering financial products for consumers, businesses, automotive dealers and corporate clients. Ally's legacy dates back to 1919, and the company was redesigned in 2009 with a distinctive brand, innovative approach and relentless focus on its customers. Ally has an award-winning online bank (member FDIC), one of the largest full service auto finance operations in the country, a complementary auto-focused insurance business, a growing digital wealth management and online brokerage platform, and a trusted corporate finance business offering capital for equity sponsors and middle-market companies. **Business Unit/Enterprise Function** The Marketing Team is made up of dedicated world class marketing professionals who are responsible for the strategic development and execution of all enterprise marketing across our deposits, auto, insurance, mortgage and new product launches. Marketing also has responsibility for the Ally brand, social media and customer engagement and cross sell efforts. Additionally, marketing owns the enterprise research function and delivers insight, tools and trends to the enterprise. Recently named one of the Top 25 hottest up and coming brands in the world, marketing plays a pivotal role in the ongoing development of the Ally brand. **Total Rewards Information** Ally's compensation program offers market-competitive base pay and bonus pay potential based on achieving personal and company goals. Plus, we have a flexible paid time-off program with an emphasis on work-life balance. Ally offers a variety of benefits to protect your health and well-being, provide financial security and balance your work-life needs including: Industry-leading 401K Retirement Savings Plan including Matching and Company Contributions Comprehensive wellness program with financial incentives designed to help you achieve your best health Flexible health insurance options including dental and vision Pre-tax Health Savings Account with generous employer contributions Pre-tax dependent care and commuter benefits Other work-life integration benefits including Paid Parental & Caregiver Leave, Adoption Assistance, Back-up Child & Adult/Elder Care, Child Care Discounts, Tuition Reimbursement, LifeMatters Employee Assistance Program, Weight Watchers and other employee discount programs **Ally is an Equal Opportunity Employer** We extend equal employment opportunities to qualified applicants and employees on an equal basis regardless of an individual's age, race, color, sex, religion, national origin, disability, sexual orientation, gender identity or expression, pregnancy status, marital status, military or veteran status, genetic disposition or any other reason protected by law. **Job Title:** Mortgage Marketing Manager **Company:** Ally Financial Inc. **Category:** Marketing **BU Function:** Ally Bank **Requisition ID:** 17-6252

2 days 21 hours ago

Ally Financial Inc.


Mortgage Marketing Manager Ally Financial Inc. - Charlotte, NC, United States


Location: Charlotte, NC

Company Profile:
Ally Financial Inc. was founded in 1919 as the General Motors Acceptance Corporation (GMAC), a provider of financing to automotive customers. Since then, the business has expanded to include insurance, direct banking and commercial finance. See the timeline to trace Ally's evolution.