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Alaska Airlines

Media Content Manager

Alaska Airlines - Seattle, WA

REPORTS TO Director Media Relations ALASKA AIRLINES' STORY Alaska Airlines is one of the most respected names in aviation and flies throughout its namesake state and the Lower 48, as well as to Hawaii, Canada, Mexico and Costa Rica. Our roots date to 1932 and are symbolized by the Alaska Native painted on the tails of our aircraft. Guided by what we call the \Alaska Spirit\, we pride ourselves on providing a lifeline to remote communities while delivering renowned service to everyone we fly. This commitment has brought us national and international recognition. We've been honored with a variety of awards by readers of Travel Leisure, Conde Nast Traveler, USA Today and others. Alaska, with Virgin America, is the premier airline for people on the West Coast, and together with its sister carrier Horizon Air, flies to more than 115 destinations. The two airlines are subsidiaries of Alaska Air Group Inc. (NYSE:ALK) with annual revenues exceeding $7 billion. POSITION INFORMATION Role SummaryThe Media & Content Manager leads Alaska Airlines brand journalism program and contributes to its social media and earned media efforts. Through brand journalism, this role drives the development and implementation of strategic owned media objectives for the companys blog. The position contributes employee and business-related content for the companys social media channels, in partnership with the companys marketing team. This position also serves as a media spokesperson for the company and works with and fosters strong relationships with aviation and travel industry media and influencers. The manager leverages a deep knowledge of brand journalism and social media to further build consumer awareness and understanding of the Alaska business, brand and its people through powerful storytelling. Scope & Complexity This individual contributor role leads and executes on the planning and goal setting across the organization's external media channels and collaborates with the social marketing and social care teams. In addition, this position individually contributes, crafts and delivers engaging, meaningful owned and social media content for Alaska Air Group (AAG) and subsidiaries. Grows Alaska Airlines relevance and audience through engaging content, thought leadership and storytelling, by building and executing an owned media strategy for the company in partnership with marketing, government affairs and sustainability. Key Duties Leads brand journalism program for Alaska Airlines. Identifies company objectives and incorporates innovative brand journalism solutions for the companys owned and social media channels. Writes and produces exceptional content for Alaska Airlines? owned communication channels and news outlets. Develops, tracks, and manages metrics to grow readership, subscribers, SEO and support communication goals. Contributes and helps guide content with owned media channels. Possesses a rich understanding of content and social media trends, strategies, platforms and best practices. Effectively partners with Marketing and Social Care, and contributes to cross-divisional and enterprise-wide planning and execution of employee and business-related content for the companys social media channels. Nurtures and manages a network of bloggers and influencers who contribute to the Alaska Airlines blog. Serves as a spokesperson for Alaska Airlines. Develops and manages relationships with reporters and industry influencers and bloggers who cover the aviation and travel industry. Provides oversight and consultation to business subject matter experts for major announcements and during escalating and\/or breaking news situations. Serves as a key member of the crisis communications team to ensure Alaska Airlines remains the central source of information during emergencies and irregular operations. Builds relationships with destination marketing organizations in key hub markets. Interacts with and provides guidance to senior leaders of Alaska Airlines and Horizon Air. Serves on the after-hours media hotline rotation. Manages and oversees consumer PR for Alaska Airlines loyalty program. Creates and executes innovative programs to increase awareness of Alaska Airlines award winning loyalty program and credit card, in partnership with marketing. Performs other duties as assigned. Job-Specific Experience, Education & SkillsRequired A minimum of 5 years of experience writing, publishing and managing content. A Bachelor of Arts or a Bachelor of Science degree. A strong background in writing clearly, concisely, creatively and on deadline. Expertise publishing content to the Internet Exceptional writing and copy editing skills. Ability to think strategically, resolve problems, and handle multiple, concurrent tasks independently. Remains calm under pressure and communicate effectively under deadlines, breaking news, changing news and competing priorities. Ability to build strong relationships and influence without authority. A solid sense of initiative and drive, a bias toward action, and a passion for getting it right. Sound, strategic thinker with a track record of demonstrating good judgment, strong business acumen, and executing plans with a sense of urgency and a mind for safety. Ability to analyze data and make action-driving recommendations. Interest and willingness to travel. High school diploma or equivalent. Minimum age of 18. Must be authorized to work in the U.S. Job-Specific Leadership Expectations Embody our values to own safety, do the right thing, be kind-hearted, deliver performance, and be remarkable. THE LOCATION The location for this position is in Seattle, Washington OUR CULTURE - ALASKA AIRLINES For eligible employees, our company offers a unique total rewards package that few companies can match, including insurance coverage for medical, dental and vision care, 401(k) retirement savings plans, monthly and annual incentive bonus plans, time off and a generous employee travel program. Our values reflect who we are at work and in our communities: Own Safety, Do the Right Thing, Be Kind-Hearted, Deliver Performance, and Be Remarkable. Alaska Airlines also fosters a diverse and inclusive culture and is an Equal Opportunity Employer.

7 days 16 hours ago

Alaska Airlines

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Media Content Manager Alaska Airlines - Seattle, WA, United States

   

Location: Seattle, WA

Company Profile:
Working together to build a diverse and inclusive company where everyone feels valued, committed and connected.