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Marketing Strategist, Technology & Innovation Marketing

Facebook - Menlo Park, CA

Facebooks mission is to give people the power to build community and bring the world closer together. Through our family of apps and services, were building a different kind of company that connects billions of people around the world, gives them ways to share what matters most to them, and helps bring people closer together. Whether were creating new products or helping a small business expand its reach, people at Facebook are builders at heart. Our global teams are constantly iterating, solving problems, and working together to empower people around the world to build community and connect in meaningful ways. Together, we can help people build stronger communities — were just getting started.

Facebook continues to invest in breakthrough technology within areas such as artificial intelligence, augmented reality and virtual reality, and in research areas such as brain-computer interfaces to help push the boundaries of technology and the social infrastructure to bring people together and build communities. We aim to bring our technologies to life in engaging, new ways and share how they benefit people, both individually and at a global level. Facebook is seeking an experienced Marketing Strategist with a passion for our company, our brand, our technology and the impact we are having in the world. This person will join the Tech & Innovation Marketing team to help position and craft our programs, narratives and briefs. This person will incorporate insights and human truths to develop strategic narratives, positioning, and definition for our emerging technologies to shape how we bring them to life in engaging ways with our core audiences. The team is seeking a thought leader with proven experience to unlock the human and cultural story behind our technologies, challenge assumptions, and inspire marketing managers, creatives and cross functional partners to develop impactful marketing and communication strategies and consumer/influencer narratives. This person is an inspiring brand strategist, a true thought leader, and has a passion for technology. S/he will develop impactful marketing strategies, briefs, and program narratives that demonstrate the innovation within Facebooks technologies and the value to people and communities. This person will collaborate closely with cross functional teams - including across the Tech & Innovation Marketing team, PR/Communications, Product. Excellent strategic and communication skills, excitement for results-driven approaches and comfort with ambiguity are critical. This is a full-time position based at Facebook headquarters in Menlo Park, California.

Responsibilities

Develop a crisp understanding of Facebooks emerging technologies and the industry

Champion the human, making sure we are focused on the needs of real people, in the real world

Commission and analyze research (qualitative, quantitative, ethnographic), collaborating with our research teams

Analyze Cultural, Audience, Technological and Market trends to inform strategic and creative development

Capture and bring to life powerful human insights

Develop sharply focused creative briefs and deliver inspiring creative briefings

Collaborate and support creative teams before and after the briefing

Clear and compelling presentation of strategies and ideas to senior stakeholders grounded in data

Minimum Qualifications

8 years experience as a brand planner or strategist at a creative agency, research company or relevant brand based team

Experience collaborating with matrixed organizations

Self starter – able to work autonomously or with a team

Preferred Qualifications

Professional experience in technology sector

Job Location(s):

Menlo Park, CA, US

17 days 22 hours ago

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Marketing Strategist, Technology & Innovation Marketing Facebook - Menlo Park, CA, United States

   

Location: Menlo Park, CA

Company Profile:
Founded in 2004, Facebook’s mission is to make the world more open and connected. People use Facebook to stay connected with friends and family, to discover what’s going on in the world, and to share and express what matters to them