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Google, Inc.

Marketing Research and Insights Manager, Grow with Google

Google, Inc. - San Francisco, CA

Marketing Research and Insights Manager, Grow with Google

in

San Francisco

California

Note: By applying to this position your application is automatically submitted to the following locations: San Francisco, CA, USA; New York, NY, USA

In this role, you develop and implement Google’s marketing research vision. This research will inform future marketing strategy and help businesses to make the most of the web. You understand consumers, have analytical horsepower and business judgment and define and prioritize research projects that illustrate and support the impact of advertising and media. You have experience drafting surveys, constructing marketing tests and driving the design and implementation of quantitative and qualitative studies. You support research stakeholders from sales, marketing and product teams, as well as manage relationships with external research agencies.

Grow with Google (GwG) is Google’s initiative to help create economic opportunity for people in the US. The initiative’s goals are to help Americans prepare for jobs through local education initiatives, find jobs through Google search, and grow small businesses through several product and community programs.

As a Marketing Research and Insights Manager, you will lead program impact and effectiveness measurement efforts, working as part of Brand and Consumer Insights. You'll work with the GwG team to define and measure output and impact metrics, and will oversee the analysis and packaging of resulting findings and recommendations. Your responsibilities will include communicating these insights with GwG program teams, as well as with stakeholders in Marketing, PR/Comms, and Policy.

You will be responsible for overseeing all GwG impact and effectiveness measurement, as well as to develop, package, and report/present insights. You will also partner closely with GwG program teams, as well as regularly interfacing with a ranger of stakeholders, including Marketing leadership. In addition to reporting on results of measurement tracking, you'll be in a position to assess effectiveness and provide strategic guidance to key stakeholders.

Know the user. Know the magic. Connect the two. At its core, marketing at Google starts with technology and ends with the user, bringing both together in unconventional ways. Our job is to demonstrate how Google's products solve the world's problems--from the everyday to the epic, from the mundane to the monumental. And we approach marketing in a way that only Google can--changing the game, redefining the medium, making the user the priority, and ultimately, letting the technology speak for itself.

Responsibilities

Oversee complex measurement and analysis programs, incorporating inputs from a range of geographies and audiences.

Communicate with stakeholders at all levels of seniority; liaise with Program teams.

Oversee insights reporting, including: generation of reporting templates; applying expertise and perspective to develop not just analysis, but directional insight; packaging and communicating findings and recommendations in a compelling way, including to senior/executive stakeholders.

Oversee qualitative and quantitative market research efforts to augment insight/understanding and package impact reporting for external publication.

Work with others to design systems and tools, to collect and automate the reporting of reach metrics across programs.

Qualifications

Minimum qualifications:

BA/BS degree or equivalent practical experience.

4 years of experience leading market research studies.

3 years of experience defining program success metrics and creating measurement solutions to reliably gather and report metrics.

Experience working with productivity suites.

Preferred qualifications:

Master’s degree.

Experience designing and leading longitudinal education or training program evaluation research.

Familiarity with Data Studio, PLX, and other Google data analytics and visualization tools.

Team player, with demonstrated analytical, problem-solving, negotiation and organizational skills.

Commitment and passion for social impact, digital inclusion, entrepreneurship, and/or education.

At Google, we don’t just accept difference - we celebrate it, we support it, and we thrive on it for the benefit of our employees, our products and our community. Google is proud to be an equal opportunity workplace and is an affirmative action employer. We are committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity or Veteran status. We also consider qualified applicants regardless of criminal histories, consistent with legal requirements. If you have a disability or special need that requires accommodation, please let us know.

To all recruitment agencies:

Google does not accept agency resumes. Please do not forward resumes to our jobs alias, Google employees or any other company location. Google is not responsible for any fees related to unsolicited resumes.

96 days 23 hours ago

Google, Inc.

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Marketing Research and Insights Manager, Grow with Google Google, Inc. - San Francisco, CA, United States

   

Location: San Francisco, CA

Company Profile:
Google Inc., a technology company, builds products and provides services to organize the information. The company offers Google Search, which provides information online; Knowledge Graph that allows to search for things, people, or places, as well as builds systems that recognize speech and understand natural language; Google Now, which provides information to users when they need it; and Product Listing Ads that offer product image, price, and merchant information. It also provides AdWords, an auction-based advertising program; AdSense, which enables Websites that are part of the Google Network to deliver ads; Google Display, a display advertising network; DoubleClick Ad Exchange, a marketplace for the trading display ad space; and YouTube that offers video, interactive, and other ad formats. In addition, the company offers Android, an open source mobile software platform; hardware products, including Chromebook, Chrome, Chromecast, and Nexus devices; Google+ to share things online with people; Google Play, a cloud-based digital entertainment store for apps, music, books, and movies; Google Drive, a place for users to create, share, collaborate, and keep their stuff; and Google Wallet, a virtual wallet for in-store contactless payments. Further, it provides Google Apps, which include Gmail, Calendar, and Google Sites that are built for people to work anywhere, anytime, on any device without loss of security or control; Google Maps Application Programming Interface; and Google Earth Enterprise, a software solution for imagery and data visualization. Additionally, the company offers Google App Engine, a platform as a service offering; Google Cloud Storage; Google BigQuery for real time analytics; Google Cloud SQL for structured query language; and Google Compute Engine, an infrastructure as a service platform. It also offers mobile wireless devices, and related products and services. Google Inc. was founded in 1998 and is headquartered in Mountain View, California.