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Citrix Systems

Marketing Manager

Citrix Systems

Marketing Manager


United States

We believe work is not a place, but rather a thing you do. Our technology revolves around this core philosophy. We are relentlessly committed to helping people work and play from anywhere, on any device. Innovation, creativity and a passion for ever-improving performance drive our company and our people forward. We empower the original mobile device: YOU!


Fort Lauderdale


R9537 Marketing Manager (Open)

Job Posting Title:

Marketing Manager

Job Description:

Are you a seasoned product marketing veteran who is looking for new opportunities in the fast-paced and innovative world of digital workspaces? Do you enjoy speaking with customers to understand their business challenges and uncovering how solutions are strategically impacting their overall business? Citrix Workspace product marketing is an excellent way to apply your business and marketing acumen to tackle new product launches, promotions and programs. This senior product manager position will be responsible for owning and driving the go-to-market strategy for individual product launches of our billion-dollar Citrix Workspace solutions. In this collaborative environment you will be asked to develop relationships and create product collateral to support the marketing, sales, services, third party alliances and back office systems within Citrix. You will also develop and deliver customer and partner facing product information to evangelize our product strategy, use cases, and features to our large customer base and channel. You will be viewed as go-to resource that is knowledgeable about Citrix Workspace Services business processes and product information. At Citrix, we expect product marketing to have hands on experience installing, configuring and using our products, so you will be given training opportunities to become certified in Citrix technologies. This is an exciting time to be a part of the Citrix Workspace Services organization. We have a strong, established customer base that serves as an advocate of transforming the physical workplace into a cloud-hosted, digital workplace that can be accessed from any device anywhere around the world. Together, we are working with our customers and partners to develop new app and desktop virtualization, UEM and Content collaboration solution that address today’s and tomorrow’s business needs.

Primary Duties/ Responsibilities

Experienced presenter who is a good storyteller and capable of tweaking presentations in real-time based on audience needs.

Excellent written and verbal communication. Capable of authoring industry and product related blogs, white papers, and presentations.

Works across a large cross-functional team to develop a go-to-market plans for fast-paced product launches and cloud-based services offerings.

Own and drive a go-to-market plan for product launches and new offerings.

Understand the competitive landscape within the Unified Endpoint Management and applications and desktop virtualization market and apply this knowledge to extend Citrix’s leadership position.

Engage with readiness, sales, integrated marketing, and channel teams to promote key use cases for Citrix Workspace Services

Leverage existing relationships with Citrix customers, partners, product managers and sales representatives to effectively position and sell Citrix Workspace Services

Have a technical understanding of the Citrix product portfolio and effectively communicate those capabilities to a large audience with varying levels of product functionality.

Understand key concepts around desktop and server virtualization, cloud computing, server-based computing, and network/systems architectures.

Successfully execute assigned project tasks, appropriately relay status and escalate issues to project leads.

Have proficient time management skills and the ability to multi-task across multiple assignments.

Demonstrate the ability to effectively network across multiple functional areas in an organization.

Provide regular and efficient updates on assigned projects and tasks to appropriate stakeholders.

Strong interpersonal skills, ability to give and receive constructive feedback, ability to interact and partner with people at all levels and locations

Demand generation – develop the strategy and manage the marketing programs that drive demand for your products

Requirements (Education, Certification, Training, and Experience)

An MBA is highly preferred, but not required.

3-5 years working with identity management, enterprise mobility and application/ desktop virtualization technology.

Bachelor's Degree from an accredited university in the areas of Marketing, Business Information Systems or equivalent field of study a plus, with a minimum 3.3 GPA.

Experience with cloud computing, public cloud administration desired.

Sponsorship is not available for this position.

This position requires travel to customer and non-customer sites across the world


Functional Area:

Product Marketing

About us:

Citrix is a cloud company that enables mobile workstyles. We create a continuum between work and life by allowing people to work whenever, wherever, and however they choose. Flexibility and collaboration is what we’re all about. The Perks: We offer competitive compensation and a comprehensive benefits package. You’ll enjoy our workstyle within an incredible culture. We’ll give you all the tools you need to succeed so you can grow and develop with us.

If this is an evergreen requisition, by applying you are giving Citrix consent to be considered for future openings of other roles of similar qualifications.

Citrix (NASDAQ:CTXS) is leading the transition to software-defining the workplace, uniting virtualization, mobility management, networking and SaaS solutions to enable new ways for businesses and people to work better. Citrix solutions power business mobility through secure, mobile workspaces that provide people with instant access to apps, desktops, data and communications on any device, over any network and cloud. With annual revenue in 2014 of $3.14 billion, Citrix solutions are in use at more than 330,000 organizations and by over 100 million users globally. Learn more at

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7 days 12 hours ago

Citrix Systems


Marketing Manager Citrix Systems - , , United States


Company Profile:
Citrix is a leader in virtualization, networking and cloud infrastructure to enable new ways for people to work better. Citrix solutions help IT and service providers to build, manage and secure virtual and mobile workspaces that seamlessly deliver apps, desktops, data and services to anyone, on any device, over any network or cloud. This year Citrix is celebrating 25 years of innovation, making IT simpler and people more productive with mobile workstyles. With annual revenue in 2013 of $2.9 billion, Citrix solutions are in use at more than 330,000 organizations and by over 100 million people globally.