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Jones Lang LaSalle Incorporated

Marketing Manager

Jones Lang LaSalle Incorporated - New York City, NY

The candidate will work with the Corporate Solutions (CS) Northeast Geographic marketing and management team to understand the market, competitive landscape and opportunity.  He/she is responsible for planning, executing and measuring a range of multi-touch marketing programs for the Northeast geography.  The candidate will work closely with the Northeast Geographic Business Line Lead, Sales Leads as well as the Account Directors in the geography to develop targeted marketing strategies that help expand business at existing clients, break into new target clients and also grow our presence at the account level where appropriate.  Key activities include account intelligence gathering, execution of the geo account based marketing program, demand creation and brand awareness. The role requires deep subject matter expertise in Account Based Marketing and the tools and processes used to enable delivery at scale.Position is located in New York, New York■       Responsibilities:Account Based Marketing–       Understand and analyze the account portfolio, including how to prioritize and group accounts according to opportunity, buyer need, persona, industry, buying cycle stage and propensity to buy–       Oversee offer creation and determine the optimal tactic mix for accounts–       Work with functions in sales and marketing to define and establish workflows (e.g. campaign personalization and execution, lead hand-offs)–       Partner with operations to provide data and ongoing insight into named accounts from internal and external sources to drive relevance and timely execution–       Execute marketing programs on behalf of sales, and show reps how to execute program elements on their own–       Determine which marketing campaigns and assets to leverage for named-account engagement planning–       Partner with marketing operations to establish, forecast and report against key success metrics■       Serve as key strategic marketing contact for key business leaders within Northeast geography–       Manage and adhere to budget allocation–       Contribute to marketing planning and lead sales driven, named account ABM program to promote sales growth–       Work with the centralized marketing team and the Geographic Business Line Lead to develop and execute client and prospect engagement events–       Work closely with colleagues in other geographic marketing roles to apply best practices and identify opportunities for scale–       Collaborate closely with the local markets teams across the geographic areas to jointly develop programs, where applicable■       Pursuit Based Marketing–       Research on client’s background, mission, vision and values–       Developing messaging and working with our design team on imagery to bring our value proposition to life for the client–       Collaborating with the pursuit team to develop pursuit collateral for RFP responses and presentations.–       Facilitate connections with business development marketing team members for pursuit content when elusive–       Partner with Solutions Development Sales Leads and Regional Account Directors to ensure messaging is resonating with prospects and clients, and bring new ideas for messaging back to national and global leads\\r#LI\\r\\rJLL Is an Equal Opportunity EmployerJLL is committed to developing and maintaining a diverse workforce.  JLL strongly believes in equal opportunity extended to all individuals in all aspects of the employment relationship, including recruitment, hiring, training, promotion, transfer, discipline, layoff, recall and termination without regard to race, color, religion, belief, creed, age, sex, pregnancy or maternity (including childbirth and related conditions), family responsibility (e.g. child care, elder care), nationality, ethnic or national origin or ancestry, citizenship, marital status, civil partner status, sexual orientation, gender identity or expression, transgender status, veteran’s status, genetic information, trade union membership, social position, political view or status as a qualified individual with a disability, protected leave status or any other protected characteristic in accordance with applicable law.  The company also endeavors to make reasonable accommodations for known physical or mental limitations of otherwise qualified employees and applicants with disabilities unless the accommodations would impose an undue hardship on the operation of our business and ensures that employment decisions are based only on valid job requirements.For employees in the United States, please see a fully copy of our Equal Employment Opportunity and Affirmative Action policy at Policies/Equal Employment Opportunity and Affirmative Action.pdf.  If you have questions about careers at JLL or are disabled and require further assistance in applying for a position, please contact us at,

25 days 7 hours ago

Jones Lang LaSalle Incorporated


Marketing Manager Jones Lang LaSalle Incorporated - New York City, NY, United States


Location: New York City, NY

Company Profile:
JLL is a financial and professional services firm specializing in commercial real estate services and investment management. We create value for companies and institutions that invest in and use real estate. Our 48,000 people work across 1,000 locations in 70 countries to serve the global, regional and local needs of corporates, investors and developers. Our integrated services offering is grounded in expertise in all property types, a deep understanding of real estate markets and capital markets, and is coordinated and consistent across geographies.