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Harley-Davidson Motor Company Inc

Marketing Lead

Harley-Davidson Motor Company Inc - Milwaukee, WI

AUTO REQ ID: 5729BR

TITLE: Marketing Lead

JOB FUNCTION: Marketing

STATE AND CITY: Wisconsin, Milwaukee

COMPANY: Harley-Davidson Motor Company

FULL OR PART-TIME: Full-Time

SHIFT: Shift 1

JOB SUMMARY

Since 1903, our bold and unique purpose has been fulfilling dreams of personal freedom for our customers - and we live our purpose every day. It's more than just a business to us. Our passion for our products and loyalty to our millions of riders and fans worldwide inspire us to deliver premium motorcycles, parts and accessories, apparel, and unmistakable and unmatched experiences.

From Milwaukee to Milano, and many places in between, our employees are essential to our success. We need people who wake up every day with a passion for customers and who come to work with the creativity and drive to make amazing things happen.

The H-D Riding Academy Lead is part of a collaborative, energetic team that is responsible for the deployment, growth and optimization of the U.S. Harley-Davidson Riding Academy (RA) program. Join our team as a Marketing Lead and help develop and lead field, dealer, and consumer facing work to ensure that the RA Program is relevant to the market and helps Harley-Davidson dealers attract and retain new riders into the Harley-Davidson brand.

This is what you'll do:

* The lead must approach all responsibilities with a customer-led mindset and must be able to sort, analyze, and translate data to inform key decision making.

* A successful lead must be passionate about the Harley-Davidson brand and the Riding Academy program and operate as an advocate for both at all times.

EDUCATION REQUIRED

A Bachelor's degree in Marketing or related field is preferred.

EXPERIENCE REQUIRED

* A minimum of 8 years' of marketing or related experience.

* Demonstrated leadership capabilities

* Strong written and verbal communications skills

* Ability to work with little oversight

* Strong analytical skills and the ability to problem solve with a creative mindset

* Experience/proficiency in MS Office including Excel is required

**Riding experience is preferred and/or willingness to take H-D Riding Academy

SUPPLEMENTAL INFORMATION

We offer an inclusive compensation package for all full-time salaried employees including, but not limited to, annual bonus programs, health insurance benefits, a 401k program, onsite fitness centers and employee stores, employee discounts on products and accessories, and more. We believe that employees do their best work when they are free to be themselves. This means our dress code is relaxed, and all types of work styles are welcomed.

DIRECT REPORTS: No

TRAVEL REQUIRED: 10-25%

69 days 9 hours ago

Harley-Davidson Motor Company Inc

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Marketing Lead Harley-Davidson Motor Company Inc - Milwaukee, WI, United States

   

Location: Milwaukee, WI

Company Profile:
When riding your Harley-Davidson® motorcycle be sure to ride safely, respectfully and within the limits of the law and your abilities. Always wear a helmet, proper eyewear and protective clothing and insist your passenger does too. Never ride while under the influence of alcohol or drugs. Know your Harley motorcycle and read and understand your owner’s manual from cover to cover. Where available, sign up for a motorcycle safety training course today.