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Lennar Corporation

Marketing Coordinator

Lennar Corporation - Houston, TX

Job Description
Marketing Coordinator  Summary of Position Requirements: This position is primarily responsible for community marketing plan development, model home merchandising and grand openings, signage, Realtor relations and event planning. This position works closely with the Director of Marketing, Director of Sales and New Home Consultants on all on-site related marketing initiatives for the division including creative strategy, PR and micro-marketing efforts. Principal Duties and Responsibilities: Model Homes  Maintaining model home signage and flag pole schedules  Handling new model home install and model home closing logistic details Scheduling and managing TV, Cable and Phone line installs in all new model homes Coordinating install schedules across multiple different vendors including interior designers, signage company and IT teams Signage Conduct regular signage audits to ensure quality of signage in the field Coordinating new model home signage installs and closed model home signage removals Coordinating off-site signage locations, proofs and budget with sign company Ordering NHC signage for field as needed Ordering specialty signage for field as needed Managing and creating/submitting content as needed for On-Site presentations Realtor Relations Coordinating meetings and networking field events for NHCs to ensure Realtor Relations Maintaining membership within key Realtor groups and developing event sponsorship and networking plans Coordinating monthly and/or quarterly Realtor gift programs  Coordinating all Realtor-related advertising and marketing per Marketing Manager including special promotions, print and digital ads and eblasts Field Visits Visit model homes and NHCs in the field on weekly/ongoing basis to ensure signage within field and communities is relevant and up to company standards Work with NHCs on micro-marketing schedule and brainstorming micro-marketing ideas View and evaluate competitive communities on a regular basis  Event Planning Assist in planning and execution of community events including details as follows:  Budget sign-off  Contacting and securing vendors Purchasing prize drawings Coordinating event marketing efforts with ad agency and NHC Attending event to assist with catering set up, execution and clean up Reporting and tracking event data and results Photography  Schedule professional photography for all new model homes and inventory  Reporting  Manage follow up campaigns within CRM  Report traffic & sales on weekly and monthly basis Creative Coordinating creative with agency for community projects  Brainstorming, coordinating and executing community specific marketing plans  Creating specialty creative for NHCs and internal meetings and contests, as needed Public Relations Managing public relations calendar and content  Coordinate PR release details with agency and management  Education and Experience Requirements:  2 years of marketing experience  Homebuilding experience strongly preferred College degree or related experience required Computer literate with the ability to use a MAC Expert in Adobe Creative Suite  Professionally perform multiple, detailed-oriented tasks with simultaneous deadlines Good writing and organization skills Possess strong work ethic, integrity and loyalty Team player with the ability to work well under pressure Physical Requirements:   Requires the ability to work eight hours per day in the confined quarters of an office.  Also requires the ability to operate a motor vehicle, climb stairs, bend, stoop, reach, lift, move and/or carry items that are less than 50 pounds.  Finger dexterity required in operating a computer keyboard and a calculator.  Office work requires sitting at a computer monitor for extended periods of time, completing paperwork, meeting with team members, vendors and partners and to receive/return phone messages. Standing is required for filing and copying. This position outlines the basic tasks and requirements for the position noted.  It is not a comprehensive listing of all job duties of the Associates.  Duties, responsibilities and activities may change at any time with or without notice.   

9 days 16 hours ago

Lennar Corporation


Marketing Coordinator Lennar Corporation - Houston, TX, United States


Location: Houston, TX

Company Profile:
Lennar Corporation, founded in 1954, is headquartered in Miami, Florida and is one of the nation’s leading builders of quality homes for all generations. Lennar builds affordable, move-up and retirement homes in Communities that cater to almost any lifestyle – such as urban, golf course, Active Adult or suburban Communities.