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Pacific Life Insurance Company

Marketing Analytics Analyst

Pacific Life Insurance Company - Newport Beach, CA

Job Description Currently, we are seeking a talented Marketing Analytics Analyst to join the Retirement Solutions Division based in Newport Beach, California. The Retirement Solutions Division leverages its strengths in product development, technology, services and risk management to create retirement solutions for individuals, families, and businesses. With the guidance of financial professionals, customers have access to an array of an array of annuities and mutual funds designed to help grow assets and to provide retirement income for financial independence. \u00a0 As the Marketing Analytics Analyst, this new role will analyze, research and make recommendations to help optimize marketing efforts. This role will support overall marketing efforts by using data to analyze marketing activity, link it to overall business success and make recommendations to ensure customer\/user experience and marketing activity is positive and impactful. Data will be gathered from web, mobile, email, social, webinars, procurement, sales, and more. Expected to partner closely with disparate teams to understand and support business needs. This is a key opportunity to help define and build marketing analytics for the Division. Essential Duties and Responsibilities: ANALYZE MARKETING PERFORMANCE ALIGNED TO BUSINESS STRATEGY \u2013 Develop, manage and use tools for measuring the success of marketing programs. Review, analyze and share qualitative and quantitative analysis. Evaluate the impact of marketing activities on user engagement, sales and ROI. Conduct campaign analysis involving the gathering of data, writing queries, identifying patterns and finding opportunities to improve effectiveness and ROI across marketing campaigns. Educate and train colleagues on the use and interpretation of analytics and measurement tools. Develop ad hoc analyses on request. \u2013 25% IMPROVE CURRENT MARKETING PRACTICES \u2013 Assist in the creation of baseline marketing KPIs and build processes to streamline measurement. Where possible, benchmark metrics against relevant standards and competitors. Develop and refine techniques used to measure engagement, conversion and trends for marketing efforts, including campaigns and ongoing programs. Identify and suggest optimization opportunities to appropriate executional teams. \u2013 15% DISCOVER AND QUANTIFY NEW BUSINESS OR MARKET OPPORTUNITIES - Leverage data to identify areas of growth through top of funnel expansion, mid-funnel conversion and optimal customer touch point strategy. Aggregate, analyze and assess data for strategic implications. Develop business cases for new opportunities to support strategic initiatives and opportunities. - 15% OBTAIN CUSTOMER AND MARKET INSIGHTS \u2013 Assist in the development of useful customer segments based on profiles and behavioral data sourced from digital marketing activities. Then, based on collective Marketing Dept. decision-making, implement and improve segment and targeting models based on business goals. Work hand-in-glove with brand analytic and other analytic teams to develop and refine marketing personas. Use data mining and other analytical techniques to gain insight into customers to improve marketing effectiveness. \u2013 10% REPORT CREATION AND MAINTENANCE - Create, modify and assemble Tableau (or other system) reports to satisfy evolving data requirements, primarily focused on measuring digital marketing campaigns. Ensure that reports and insights remain timely, accurate and relevant. Build user-friendly answers to basic marketing questions (executive dashboards etc.). Improve the presentation and communication of marketing analytics across the organization. \u2013 30% MANAGE PROJECTS THROUGH TO DELIVERY \u2013 Define requirements for report templates. Work with cross-functional teams. \u2013 5% Minimum Qualifications and Experience: Experienced marketing analyst with 3-5 years of professional experience with marketing data. Bachelor\u2019s degree in Statistics\/Math, Science or related field of study. Ability to interpret and model data and to work independently within a data warehouse environment. At ease with hypothesis formation and data identification. Analytic modeling using methods such as basic statistics, software assisted segmentation and linear regression. Digital marketing platform skills, including common website analytic platforms (Adobe, Google), widely used ad serving and technology platforms, social listening and analytics platforms and mobile site and mobile app analytics platforms, are essential. Familiarity with database queries, visualization methods, dashboard tools and\/or business intelligence tools such as Tableau, required. Knowledge of common statistical analysis methods and tools, required. Advanced Excel skills (pivots, tables and functions), baseline requirement. Excellent written and verbal communication skills, including the ability to convey complex ideas clearly and to communicate with both technical and non-technical audiences, essential. #LI-NL1 \u00a0 \u00a0 About Pacific Life Celebrating 150 years of service in 2018, Pacific Life offers life insurance, annuities, and mutual funds, along with a variety of investment products and services, all of which provide The Power to Help You Succeed. We firmly believe each employee plays a part in our continued growth and success, and we pride ourselves in providing a work environment that is challenging, inclusive, collaborative, and results-oriented. With a powerful past and a strong future, Pacific Life offers an environment where you\u2019re empowered to achieve your personal best. In return, we look to your passion and insight to help us grow. For additional company information, including current financial strength ratings, visit www.PacificLife.com. To explore the heritage of Pacific Life and learn more about our history, visit www.pl150years.com. Location(s) CA-Newport Beach Full Time \/ Part Time full time Benefits Join the Pacific Life team and watch your career grow! We offer a competitive compensation and benefits package that includes: \u2022 Competitive salary and bonus program \u2022 Medical, dental, and vision as part our commitment in investing in the health and wellbeing of our employees \u2022 Two retirement savings plans: 401k savings plan with company match and Company Retirement Contribution (company-paid) \u2022 Generous vacation time and holiday pay \u2022 And much more! EEO Statement Pacific Life Insurance Company is an Equal Opportunity \/Affirmative Action Employer, M\/F\/D\/V. If you are a qualified individual with a disability or a disabled veteran, you have the right to request an accommodation if you are unable or limited in your ability to use or access our career center as a result of your disability. To request an accommodation, contact a Human Resources Representative at Pacific Life Insurance Company.

23 days 18 hours ago

Pacific Life Insurance Company

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Marketing Analytics Analyst Pacific Life Insurance Company - Newport Beach, CA, United States

   

Location: Newport Beach, CA

Company Profile:
For more than 146 years, Pacific Life has been helping to protect individuals and families from financial risks that can affect their investments, retirement savings, and businesses. Pacific Life offers life insurance, annuities, and mutual funds, with a variety of investment products and services, all of which provide. . .The Power to Help You Succeed. A Mutual Holding Company Pacific Life Insurance Company’s organization is relatively unique as we are part of a mutual holding company structure: Policy and contract owners are members of the company. We are not a publicly traded company; therefore, we are not driven by stock price when making decisions. As a result, we can make decisions that benefit our customers and the long-term strength of the company. Our structure allows us to develop innovative products that evolve with the needs of the families and businesses we serve. Our support goes beyond just product innovation; we select businesses and markets that we understand well, can excel in, and provide value to our customers. Consistent Performance Focused on quality assets and capital growth, Pacific Life continues to be financially strong. Our investment portfolio historically produces consistent results while maintaining low exposure to non-investment-grade securities and other high-risk assets. Pacific Life maintains strong financial strength ratings from all major ratings agencies.